Natalie Müller Esteve

At AETAS.pet, a biotech startup dedicated to advancing pet health, I drove the strategic vision and operational setup from the ground up. I assembled and led a dynamic team across marketing, design, and software development to create a robust foundation for the company. Unfortunately, the project has now been put on hold just before launch, because of lack of funding.

• Evaluated market trends to identify emerging opportunities and inform strategic decision making.
• Conducted target market research to scope out industry competition and identify advantageous trends.
• Recruited a specialized team in marketing, design, and software development to support product innovation and brand development.
• Single-handedly designed the packaging and developed the website, establishing a strong brand identity.
• Developed comprehensive launch, go-to-market, and marketing strategies for the upcoming year, setting clear objectives and actionable plans.
• Successfully advanced the project to launch readiness before funding challenges necessitated a strategic pause.
• Currently in the process of transitioning from the role to focus on my independent consulting business.

I specialize in partnering with startups and companies looking to expand and grow in Europe. By working with a select portfolio of one, two clients at a time tops, I deliver highly personalized services tailored to each client's unique market entry and expansion needs. This experience underscored my ability to innovate, lead cross-functional teams, and execute strategic initiatives under challenging circumstances.

• Develop and execute comprehensive launch strategies for businesses entering European markets.
• Provide strategic guidance on overcoming legal hurdles and regulatory restrictions, ensuring smooth market entry and sustainable growth.
• Advise clients on creating and implementing tailored marketing campaigns, launch strategies, and growth tactics that resonate with local audiences.
• Leverage market insights and data-driven approaches to optimize marketing performance and accelerate business growth.
• Work closely with clients to understand their unique challenges and opportunities, offering bespoke solutions and ongoing support throughout the expansion process.
• Ensure alignment between business objectives and market strategies to maximize success in competitive environments.

In this role, I launched a new program in the DACH region, driving strategic growth by securing key partners and expanding the program’s reach. My responsibilities spanned from identifying potential partners through online marketing initiatives and proactive sales cold calling to supporting international teams in Poland and Italy during the program's implementation.

This position demanded a blend of proactive business development, innovative marketing strategies, and effective collaboration, which collectively drove the successful launch and expansion of the program in a competitive market.

• Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
• Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
• Spearheaded the launch of a new program within Amazon Transportation Services in the DACH region.
• Successfully identified and onboarded strategic partners through a combination of targeted online marketing efforts and direct sales outreach.
• Assisted teams in Poland and Italy with program implementation, ensuring a consistent and effective rollout across multiple regions.
• Played a pivotal role in expanding the program’s footprint by fostering strong relationships with partners, contributing to overall business growth and market penetration.

As the first hire for Amazon Flex in the DACH region, I not only led the marketing efforts but also took on a multifaceted role to ensure a successful program launch. I collaborated across teams to optimize the app, streamline the onboarding process, and adapt delivery station operations, while simultaneously designing and executing comprehensive marketing campaigns.

This role required a proactive, hands-on approach to bridge the gap between marketing and operational execution, ensuring the program's successful launch and rapid market adoption.

• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
• Established strong relationships with key industry influencers to elevate brand reputation.
• Collaborated with the software team to refine the app, identify bottlenecks, and enhance the overall onboarding process.
• Supported delivery stations in adapting to the new program, ensuring a smooth operational rollout.
• Developed and executed 360º marketing campaigns aimed at attracting drivers and boosting app downloads.
• Leveraged a diverse mix of marketing channels, including online marketing, SEO/SEM, social media advertising, and paid ads on job boards.
• Deployed out-of-home (OOH) advertising and secured product placement within TV programs to amplify brand presence.
• Orchestrated comprehensive marketing activities that drove both user acquisition and engagement, contributing to the program’s overall success.
• Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.

At WERK1, I led the comprehensive marketing efforts and event management for the incubator while serving as a trusted advisor to resident startups. My role combined strategic brand building with hands-on consulting to empower emerging ventures. This dual-focused role allowed me to drive both the incubator's brand and the individual success of its startups, creating a dynamic and supportive ecosystem for innovation.

• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
• Developed and executed integrated marketing strategies that enhanced the incubator’s visibility and attracted high-potential startups.
• Managed digital campaigns, content creation, and social media to strengthen brand engagement and community building.
• Organized impactful events, workshops, and networking sessions to foster collaboration, learning, and innovation within the incubator community.
• Coordinated all aspects of event planning, from concept to execution, ensuring alignment with overall branding objectives.
• Acted as a strategic advisor for resident startups, providing tailored guidance on marketing, go-to-market strategies, and business growth.
• Assisted startups in navigating market challenges, refining their business models, and leveraging branding to achieve scalable success.

I was an integral part of the team that successfully launched Uber in Germany, overcoming significant regulatory and legal challenges that initially threatened the project. My role was pivotal in driving brand awareness and user adoption across multiple Uber products. This role required strategic thinking, creativity, and resilience, ensuring Uber's robust market entry and establishing a strong brand presence in a challenging regulatory landscape.

• Established a consistent brand identity across all channels, including print, digital, and social media platforms.
• Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
• Contributed to the successful launch of various Uber products in Germany by addressing and overcoming complex legal and regulatory hurdles.
• Managed social media initiatives and implemented creative brand partnerships, several of which achieved viral success.
• Developed targeted marketing campaigns to attract app users and expand the driver network, significantly increasing the driver pool.
• Organized and executed high-impact events at various venues to enhance brand visibility and foster community engagement.
• Launched the European E-mail marketing campaign.

As the owner and managing director of Happy Marks, I led a dynamic team of five professionals, delivering innovative marketing and advertising solutions for new and established brands. We acted as trusted consultants and creative partners, crafting impactful campaigns across both online and offline channels. This role underscored my entrepreneurial spirit and commitment to driving brand success through innovative and holistic marketing solutions.

• Managed day-to-day business operations.
• Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
• Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
• Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
• Provided expert consulting services to new brands, helping them define their identity and market positioning.
• Developed customized marketing strategies that aligned with clients’ goals and market demands.
• Designed and executed integrated marketing and advertising campaigns across digital platforms, traditional media, and event channels.
• Leveraged a blend of creative storytelling and data-driven insights to deliver measurable results.
• Managed a small, agile team, ensuring effective collaboration and timely delivery of high-quality projects.
• Oversaw all aspects of client engagements, from ideation through execution and performance evaluation.

At Clínicas DH, I drove brand awareness and spearheaded franchise growth across Spain by designing and implementing integrated marketing strategies. My role encompassed managing both online and offline initiatives while maintaining strong, collaborative relationships with individual clinics to tailor localized campaigns. This role showcased my ability to blend strategic planning with hands-on execution, ensuring sustained brand presence and measurable growth for Clínicas DH in a competitive market.

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed social media accounts for optimal audience engagement and increased online presence.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
• Developed and executed marketing strategies to elevate the brand and support franchise expansion across Spain.
• Crafted targeted campaigns to effectively address local market needs and drive patient engagement.
• Managed comprehensive digital initiatives, including social media and online advertising, alongside traditional marketing channels.
• Oversaw public relations efforts, strengthening brand reputation and community engagement.
• Collaborated closely with clinics to identify specific challenges and opportunities.
• Designed and implemented tailored marketing campaigns to address unique regional pain points and drive growth.

In my role at Nintendo of Europe, I actively participated in all strategic European meetings, gaining invaluable insights into high-level decision-making processes. I had the exciting opportunity to create and develop innovative marketing campaigns for flagship titles such as Animal Crossing: Let's Go to the City, Pikmin, Naruto, and Wii Music. This position allowed me to blend creative strategy with tactical execution, driving brand engagement and elevating game experiences across diverse markets.