NEHA SHRIMAL
Business Analyst
Berlin,BE
Summary
- Results-oriented Analytics professional with 8+ years of experience in the e-commerce and finance industry.
- Proven track record of driving business growth and improving operational efficiency through data-driven insights, process optimizations, and successful project implementations.
- Deep knowledge of e-commerce platforms, Customer & product experience strategy, payment systems and financial products.
- Skilled in requirements gathering, stakeholder management, data analysis, data visualization and project coordination.
- Excellent problem-solving and communication abilities. Seeking a challenging role in Analytics in the e-commerce domains to contribute to organizational success and customer satisfaction.
Overview
9
9
years of professional experience
3
3
Languages
Work History
BUSINESS DATA ANALYST
SAMBLA GROUP
12.2022 - 05.2024
- Streamlined reporting processes for enhanced decision-making and business insights.
- Provided actionable insights from large-scale datasets by employing advanced statistical techniques such as regression analysis and cluster analysis.
- Collaborated with cross-functional teams to identify key metrics and develop relevant dashboards for tracking business performance.
- Generated ad-hoc reports upon request, supporting various stakeholders'' needs for timely information access.
- Automated repetitive tasks through scripting, freeing up time for more complex analysis projects.
- Trained junior analysts on best practices for data management and analysis, fostering a culture of continuous improvement within the team.
PRODUCT DATA ANALYST- Customer Experience
HSBC GLOBAL
07.2018 - 11.2022
- Idealizing & executing CRM inbound strategies: Managing 600+ Mn push impressions a month to 10+Mn user base while re-defining region specific RRF(Reach, Relevance & Frequency) model
- Idealizing & executing retention marketing strategies, generate data-driven insights and evangelize customer centricity to grow business LTV
- Driving customer retention/ engagement/ monetization through system (push, email, sms), paid retargeting and advocacy (NPS, survey) avenues
- Analyze website traffic, sales data, and customer behavior to provide insights and recommendations for optimization
- Collaborate with marketing teams to develop and execute data-driven strategies for customer acquisition, retention, and conversion rate optimization
- Monitor key performance indicators (KPIs) and provide regular reports to stakeholders, highlighting trends, opportunities, and challenges.
SOFTWARE ENGINEER
HSBC GLOBAL
08.2015 - 07.2018
- Analyzing website and app performance closely for regions and identify & Fix information security violation in the product and backend
- Data Handling and introducing Transaction Management system in banking to ensure easy rollbacks and service restorations without any data loss.
- Implemented effective debugging strategies, resulting in fewer software defects and increased reliability.
- Proactively identified security vulnerabilities in application code, implementing necessary measures to mitigate risks.
Education
Bachelor of Engineering Technology - Information Technology
Acropolis Institute
Indore, India 01.2011 - 2015.01
Certificate Program - Product Analytics
Indian Institute of Management
Kanpur 2008.01 - 2009.01
Skills
Business Intelligence
Awards
- Sambla Employee of the Quarter - Dec'23
- Performer of the Month in HSBC CTPS org- Apr'21 & Feb'22
- Achiever of the quarter award - Analytics Team - Dec'20
- Microsoft Certified SQL Professional & Technical Associate
Timeline
BUSINESS DATA ANALYST
SAMBLA GROUP
12.2022 - 05.2024
PRODUCT DATA ANALYST- Customer Experience
HSBC GLOBAL
07.2018 - 11.2022
SOFTWARE ENGINEER
HSBC GLOBAL
08.2015 - 07.2018
Bachelor of Engineering Technology - Information Technology
Acropolis Institute
01.2011 - 2015.01
Certificate Program - Product Analytics
Indian Institute of Management
2008.01 - 2009.01
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