Niek van Leeuwen
Digital Account Manager
Bloemendalerpoldersingel 98 - Weesp
Summary
Goal-oriented account manager with 7+ years of international experience in e-Commerce and digital advertising including a proven track record of growing leading brands. Focusing on customer needs & complex stakeholder management helped overachieving sales targets. Forward-thinking self-starter skillful in creating blueprints for increased sales and growing client relationships.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Advertising Sales Manager
Amazon
12.2023 - Current
- Exceeded quarterly sales targets by maintaining a proactive approach to lead generation and tailored sales pitches.
- Closed annual deals effectively (+78% revenue YoY) by conducting persuasive presentations and earning trust via relationship building.
- Introduced new revenue streams at country level by identifying upsell opportunities and cross business unit collaborations.
Ecommerce Account Manager
Amazon - Amsterdam, NL
04.2021 - 11.2023
- Optimized e-commerce strategies and objectives for strategic customers, resulting in +22% business growth and +30% customer satisfaction.
- Drove Amazon Ads usage for 800+ strategic customers as project lead via internal & external pitches , resulting in €6.6M ads investments.
- Leveraged B2B retail programs for 600+ strategic customers as B2B program lead to grow their B2B share of business from 8.5% to 9.3%.
- Stimulated frequency & quality of customer QBRs for 130 AMs via educational programs, increasing frequency by +51% and improving customer satisfaction by +11%.
Online Brand Manager
L'Oréal - Amsterdam, NL
04.2019 - 03.2021
- Innovating and optimizing online marketing campaigns contributing to +100% online revenue.
- Pioneered Ecommerce- and online product portfolio strategy for leading FMCG brands.
- Established growth driving brand activations by analyzing eCommerce sales data and consumer search behavior.
- Launched a new brand online reaching 2% market share by forming strategic client alliances.
- Value creation for extensive and complex network of stakeholders.
Senior Account Manager
ESV Digital - London, UK
01.2019 - 04.2019
- Strategic lead and project manager for 2 key paid media clients in EU region with €4M yearly budgets.
- Consultative up-selling and cross-selling within the paid media domain.
- Paid search audits, client onboarding and leading international QBR meetings.
Advanced Account Manager
ESV Digital - London, UK
02.2018 - 12.2018
- Digital marketing strategist role generating over €3M media buying a year.
- Increased ROI of a mature client by +25% after implementing new Google Ads solutions.
- Panelist Of Product Development at Facebook to improve their advertising products.
Junior Account Manager
ESV Digital - London, UK
08.2017 - 01.2018
- Creating, optimizing and reporting PPC campaigns on Google Ads, BingAds, Facebook, Instagram & Twitter for 6 clients.
- Increasing app installs via social media by +826% YoY due to ongoing a/b testing.
Sales Representative
SimpledCard - Amsterdam, NL
11.2016 - 07.2017
- Consistently reaching lead targets by penetrating new markets, cold calling/e-mailing and testing new marketing tools.
- Improved lead generation by implementing B2B website personalization technologies.
Education
MSc in Marketing, Cum Laude
09.2016 - 2017.07
BSc in Business Administration
09.2012 - 2015.07
Skills
Digital marketing strategy
Timeline
Advertising Sales Manager
Amazon
12.2023 - Current
Ecommerce Account Manager
Amazon - Amsterdam, NL
04.2021 - 11.2023
Online Brand Manager
L'Oréal - Amsterdam, NL
04.2019 - 03.2021
Senior Account Manager
ESV Digital - London, UK
01.2019 - 04.2019
Advanced Account Manager
ESV Digital - London, UK
02.2018 - 12.2018
Junior Account Manager
ESV Digital - London, UK
08.2017 - 01.2018
Sales Representative
SimpledCard - Amsterdam, NL
11.2016 - 07.2017
MSc in Marketing, Cum Laude
09.2016 - 2017.07
BSc in Business Administration
09.2012 - 2015.07
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