Nina Kruse
Product Manager
Baakenallee 21, 20457 Hamburg
Summary
Proactive and and highly-motivated marketing specialist with proven experience in all 4Ps. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet business targets.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Product Manager Personal Care
Panasonic
04.2022 - Current
- Preparation of annual business plan
- Monthly demand-oriented purchase-, sales- & budget-plan (P&L responsibility)
- Development of new product introduction strategies & implementation
- Execution of market and competitor analyses
- Planning & implementation of online & offline POS activities
- Product-oriented training for dealers and sales-team
- Management of PR activities (e.g. influencer events)
- Member of 2022/23 "Panasonic Next Generation Talent Programme"
Junior Product Manager Ladies Beauty
Panasonic
02.2020 - 03.2022
Trainee Product Management Personal Care
Panasonic
08.2018 - 01.2020
Intern in Product Marketing at Kiehl's
L'Oréal
04.2014 - 08.2014
- Support for national product launches incl. conception of POS materials
- Communication with internal departments, suppliers and external agencies and sales outlets
- Project: Planning & implementing a study for the introduction of new Hydro-Plumping concentrate
Intern in Team "National Advertising"
EDEKA
10.2013 - 03.2014
- Nomination for talent programme "EDEKA verbindet"
- Creation of briefings (e.g. advertisements/online banners/websites) and coordination of external agencies
- Support of marketing managers in activities for TV/online/print/radio as well as the creation of POS materials
Education
Master of Science - Management
University of Hohenheim
Stuttgart 04.2001 -
Exchange Semester -
Saitama University
Japan 04.2001 -
Exchange Semester -
Ecole De Management Strasbourg
France 04.2001 -
Bachelor of Science - Communication Science
University of Hohenheim
Stuttgart 04.2001 -
Affiliations
- 2017 - 2018: International Students Organization e.V. (ISO) Mentor-Programme for international exchange students
- 2012 - 2017: Member of Marketing zwischen Theorie und Praxis e.V. (mtp)
Personal Information
Date of Birth: 09/20/90
Hobbies: Yoga, Running, Pottery
Timeline
Product Manager Personal Care
Panasonic
04.2022 - Current
Junior Product Manager Ladies Beauty
Panasonic
02.2020 - 03.2022
Trainee Product Management Personal Care
Panasonic
08.2018 - 01.2020
Intern in Product Marketing at Kiehl's
L'Oréal
04.2014 - 08.2014
Intern in Team "National Advertising"
EDEKA
10.2013 - 03.2014
Master of Science - Management
University of Hohenheim
04.2001 -
Exchange Semester -
Saitama University
04.2001 -
Exchange Semester -
Ecole De Management Strasbourg
04.2001 -
Bachelor of Science - Communication Science
University of Hohenheim
04.2001 -
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