Summary
Overview
Work History
Education
Skills
Timeline
Generic

Olha Hudzenko

Pricing Specialist
Munich

Summary

Experienced Pricing Specialist with 4+ years in online & offline retail. Skilled in data-driven pricing, margin optimization, and competitive analysis. Proficient in Excel, Power BI, Competera, SQL & Python. Known for translating complex data into clear strategies that drive profit and align with business goals. Strong commercial mindset and cross-functional collaboration skills.

Overview

5
5
years of professional experience
5
5
years of post-secondary education
4
4
Languages

Work History

Pricing Specialist

Maudau
Kyiv
05.2024 - Current
  • Competitor Price Analysis
    Performed systematic monitoring of competitor prices, price index score, and positioning analysis to enable data-driven strategic pricing decisions, resulting in sustainable market competitiveness and improved customer value perception.
  • Price List Structuring and Optimization
    Developed and maintained optimized price lists by evaluating sales performance, seasonal patterns, and margin targets, directly contributing to revenue growth and better price perception for brands.
  • Advanced Analytics and Trend Forecasting
    Used Excel, Power BI, and Python to process and visualize high-volume price and sales data, providing actionable analytics and price forecasts that supported strategic planning across multiple product categories.
  • Operational Pricing Execution
    Managed daily repricing of 200,000 SKUs using Competera, ensuring pricing accuracy, flexibility, and consistency across digital channels.
  • Profitability and Elasticity Analysis
    Conducted in-depth SKU-level profitability assessments and price elasticity modeling to improve category-level margin performance and lead precision pricing initiatives.
  • Pricing Strategy Development and Testing
    Lead hypothesis-driven experiments and continuous improvement of pricing strategies in cross-functional collaboration with commercial, analytics, and marketing teams—driving alignment and measurable business impact.

Pricing Manager

Fora
Kyiv
08.2021 - 05.2024
  • Pricing Strategy Development
    Developed and executed data-informed pricing strategies for over 400 offline stores, balancing competitiveness and profitability while aligning with broader business objectives and market positioning.
  • Market Intelligence & Competitive Benchmarking
    Led comprehensive market and competitor analyses to proactively respond to pricing trends and shifts in customer demand, enabling agile price adjustments and faster time-to-market.
  • Margin Optimization Projects
    Redesigned pricing architecture in key categories, resulting in measurable gross margin improvements and improved alignment between pricing, inventory turnover, and customer value.
  • Executive-Level Reporting & KPI Analysis
    Delivered detailed pricing performance reports and ROI assessments to senior stakeholders, translating complex data into strategic insights and supporting high-level decision-making.

Assortment Manager

Fora
Kyiv
04.2020 - 08.2021
  • Financial Performance Analytics
    Evaluated the financial impact of pricing strategies by analyzing key metrics such as revenue, margin, and profitability — providing insights that supported continuous performance improvement and strategic alignment.
  • Assortment Optimization & Sales Insights
    Monitored product-level sales dynamics to recommend data-driven assortment adjustments, improving category profitability and ensuring alignment with evolving customer demand.
  • Cost-Benefit & Product Portfolio Analysis
    Performed cost-benefit analyses of product introductions and phase-outs, maintaining a balanced assortment mix that maximized margin contribution while supporting volume growth targets.

Education

Master of Science - Economics

Kyiv National University of Technologies And Design
Kyiv
09.2015 - 12.2020

Skills

Technical Skills

  • Data Analytics & BI Tools: Advanced Microsoft Excel (Power Query, PivotTables, dynamic arrays), Power BI, Tableau, SQL, Python (pandas, numpy)

  • Pricing Systems & Tools: Competera, Pricing software configuration, Price testing frameworks

  • Forecasting & Modelling: Demand forecasting, Price elasticity modelling, Scenario analysis

  • Data Management & Reporting: Dashboard building, KPI tracking, automated reporting, large dataset handling

  • Financial & Commercial Analysis: Profitability analysis, Margin optimization, Cost estimation, Revenue impact modelling

Pricing Expertise

  • Strategic pricing development (value-based, promotional, competitive)

  • Price optimization at scale

  • Analytical thinking & attention to detail

  • Structured problem solving

  • Business-oriented mindset

  • Prioritization & time management in dynamic environments

Timeline

Pricing Specialist

Maudau
05.2024 - Current

Pricing Manager

Fora
08.2021 - 05.2024

Assortment Manager

Fora
04.2020 - 08.2021

Master of Science - Economics

Kyiv National University of Technologies And Design
09.2015 - 12.2020

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Olha HudzenkoPricing Specialist