Olivia Michaud
Product Marketing Consultant
Geretsried
Summary
I help B2B SaaS companies build awesome products customers love by bringing product, marketing and sales teams closer together. Superpower: setting up and scaling rock star Product Marketing teams. Trained journalist, with 10+ years in growth hacking, PR, MarComms, international sport events. Appreciator of the great outdoors.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
7
7
Languages
Work History
Head of Product Marketing
Workerbase
06.2023 - 07.2024
- Set-up the Product Marketing foundations as the first marketing hire.
- Developed the GTM strategy in close collaboration with CRO and VP of Sales, defining target markets and audiences, positioning, value propositions.
- Established and led product-to-market processes that bring together product, sales and marketing.
- Carried out customer interviews to uncover value and developed ICPs and personas for target industries.
- Owned competitive and market intelligence, presenting actionable insights for sales, product and marketing leadership quarterly.
- Planned and led the launch of a brand new website in five months - including messaging and positioning development, content creation, SEO optimisation, UI optimisation and liaison with external design and web development agencies.
- Developed a sales enablement strategy and executed on the creation of sales collateral.
- Collaborated with the product team to create a product roadmap aligned with the GTM strategy.
Head of Product Marketing
Tresorit (acquired By Swiss Post)
02.2021 - 06.2023
- Built up the Product Marketing function, introducing all processes, best practices and ways of working.
- Scaled the Product Marketing team from zero to five direct reports encompassing content, design, sales enablement and product marketing roles.
- Owned the go-to-marketing strategy, including targeting, positioning, messaging, pricing and packaging.
- Lead the expansion of the Tresorit portfolio into new two markets with two major product launches which generated 30,000 Euros additional MRR in the first six months.
- Led regular weekly GTM meetings that broke down silos between senior leadership, product, sales, marketing and customer support.
- Lead several strategic business and product discovery initiatives spanning competitive intelligence, ICP and persona development, positioning auditing.
- Lead all sales enablement activities during the PMI phase following the acquisition by Swiss Post, onboarding and training 30 Swiss Post sales colleagues on the Tresorit portfolio.
Interim Chief Marketing Officer
Tresorit (acquired By Swiss Post)
11.2021 - 01.2022
- Led a team of seven senior marketing team leads, reporting directly to CEO
- Responsible for monitoring and showing progress against company and marketing team OKRs
- Led the OKR planning round for Q1 2022
Global Product Marketing Manager, Advertising Products
Skyscanner
London
06.2019 - 01.2021
- Stood up the B2B Product Marketing function, becoming the first B2B Product Marketing Manager at Skyscanner
- Worked closely with Product Owners and four different engineering teams to ensure product-market fit and interpret product data
- Crafted positioning and messaging for all new advertising product launches
- Trained a team of 40 commercial managers globally, evangelising the vision and value of new products and delivering all sales collateral
- Established formalised partner feedback loops that inform product roadmaps and product positioning/messaging
- Researched competitors and market, sharing insights with commercial and product leadership
- Owned go-to-market strategy, and marketing campaign planning.
Growth Marketing Manager, B2B
Skyscanner
12.2018 - 05.2019
- Responsible for global B2B content and social media strategy across all business units.
- Responsible for continuous website optimisation, including A/B testing, content writing.
- Executed on organic social media channels (LinkedIn and Twitter)
- Planned and executed the launch of a B2B newsletter to drive product adoption and customer retention
Senior Account Executive
Richmond & Towers Public Relations
05.2017 - 11.2018
- Media relations : prepared press releases, forged relationships with trade and consumer journalists, researched and compiled media lists, delivered press events, managed international press offices.
- Project and events management : delivered promotional events – including several trade media events and a 10km running race with 700 participants.
- Copywriting : covered various platforms and formats – including trade and consumer media titles, websites, whitepapers, technical guides.
- Advertising : media planning and buying (B2B and B2C).
- Social media : developed social media strategies and executed social media campaigns for several clients – covering auditing, listening, content creation, and paid-for campaigns.
- Account management : consulted and advised clients day-to-day, led company brainstorms, presented to international companies, compiled monthly status reports, delivered PR campaign reviews and advertising campaign reports, delivered social media training to major clients.
Account Executive
Richmond & Towers Public Relations
05.2016 - 04.2017
Junior Account Executive
Richmond & Towers Public Relations
07.2015 - 04.2016
Education
Diploma - Digital Marketing
Chartered Institute of Marketing
London, UK 01.2017 - 01.2018
Bachelor of Arts - Journalism And Germanic Studies
The University of Sheffield
Sheffield, UK 09.2010 - 07.2014
Skills
Product launches
undefinedWebsites
Further experience
- World Equestrian Games, Project Manager, Spectator services, 06/14 - 09/14
- Sochi 2014 Winter Olympics, Olympic News Service Reporter, 01/14 - 02/14
- Central European News, Web reporter in an English-language news agency, 01/13 - 07/13
- Schladming 2013 FIS Alpine Skiing World Championships, Project Manager in the Main Press Centre, 01/13 - 02/13
- Val d'Isere 2009 FIS Alpine Skiing World Championships, Web reporter, 01/09 - 02/09
- Freelance English as a foreign language teacher and translator, 2009-2016
Timeline
Head of Product Marketing
Workerbase
06.2023 - 07.2024
Interim Chief Marketing Officer
Tresorit (acquired By Swiss Post)
11.2021 - 01.2022
Head of Product Marketing
Tresorit (acquired By Swiss Post)
02.2021 - 06.2023
Global Product Marketing Manager, Advertising Products
Skyscanner
06.2019 - 01.2021
Growth Marketing Manager, B2B
Skyscanner
12.2018 - 05.2019
Senior Account Executive
Richmond & Towers Public Relations
05.2017 - 11.2018
Diploma - Digital Marketing
Chartered Institute of Marketing
01.2017 - 01.2018
Account Executive
Richmond & Towers Public Relations
05.2016 - 04.2017
Junior Account Executive
Richmond & Towers Public Relations
07.2015 - 04.2016
Bachelor of Arts - Journalism And Germanic Studies
The University of Sheffield
09.2010 - 07.2014
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