Olivier Percy

Managing both the On-Premise and Luxury structure across the Benelux Geography.

responsible for strategy and P&L, Reporting in the GM.

P&L size: +50M$ Net Sales Value.

Team size: 40 pax - 6 direct reports.

Member of the Benelux Leadership team & Northern Europe Extended Leadership team, Board Member of Wine and Spirits association of Belgium.

Managing all below the line activities/strategies across all channels (on premise/ off premise/e-commerce) and brands.

Line manager to the full customer planning and activation teams (22p) and Responsible for Marketing budget (+45M$).

Reporting line: Commercial Director Northern Europe. Achievements: In very challenging environment growing the business by 25% with double digit MS gains.

Successfully setting up full new structure and team across 7 geographies.

Responsible for go-to-market strategy – medium-to-long term innovation pipeline across the full portfolio/categories.

Reporting to: General Manager Northern Europe

Cross Functional team of 4p. P&L of 35M$.

Member of Northern Europe extended Leadership team.

Achievements: YoY triple digit net sale value growth.

Launched: Gordon’s Pink, Tanqueray Sevilla, Johnnie Walker Games of Thrones product partnerships.

Commercial lead for Luxury spirits channel across Benelux & Nordics markets.

Heading up cross functional team 15p of Field Sales & Product Specialists.

Reporting to: Head of Luxury Northern Europe

Achievements: Strong double-digit growth in all markets. Creation and implementation of channel strategy still regarded as the blueprint for Europe right now.

Creation of below-the-line strategy and activation tools for European roll out.

Reporting to: Marketing Director Europe.

Achievements: leading European ultra-premium gin and rum strategy. Shaping European Luxury hotspot strategy.