Olubunmi Abimbola Haastrup

Key Achievements

• Facilitating operational, commercial, and client-related decision-making through systematic analysis and reporting.
• Independently managed end-to-end processing of analytics-driven business workflows, ensuring accurate setup, verification, and documentation in internal systems.
• Produced recurring monthly and campaign-specific performance reports for key stakeholders, consistently delivering high-quality outputs within agreed timelines.
• Designed, built, and optimised Power BI dashboards for business and stakeholder audiences, providing clear visibility into performance, forecasts, and key metrics to support informed decision-making.
• Used Power Query and SQL to extract, clean, transform, and integrate data from multiple sources for reporting and analytical use cases.
• Acted as a central point of communication between Business stakeholders, Product Managers, Analytics, Development teams, and third-party partners, ensuring shared understanding of requirements, priorities, and timelines.
• Supported cross-functional workflow coordination, clarifying responsibilities, aligning expectations, and ensuring smooth handovers between business and technical teams.
• Translated analytical findings and technical processes into clear, structured communication for non-technical stakeholders.
• Contributed to process improvements and internal workflow transformations, working closely with senior stakeholders to ensure continuity, documentation, and operational stability.
• Led the redesign of internal analytics documentation and knowledge resources, improving onboarding, consistency, and team efficiency.
• Supported daily operations through Jira ticket management, structured follow-ups, and preparation of recurring status updates.

• Designed and optimised Power BI dashboards tailored to stakeholder needs, improving transparency, usability, and data-driven decision-making across teams.
• Strengthened cross-functional communication and coordination between Business, Product, Analytics, and Development teams, resulting in smoother workflows, clearer ownership, and more efficient delivery.
• Acted as a reliable coordination point across teams, aligning requirements, priorities, and timelines, which contributed to improved turnaround times and consistent output quality.
• Supported successful transformation of analytics and operational workflows through proactive communication, documentation, and structured alignment.
• Recognised for a calm, solution-oriented communication style, particularly in complex or high-pressure situations.

• Conducted market research to optimise product positioning and pricing strategies.
• Analysed customer behaviour to tailor targeted marketing campaigns effectively.
• Developed comprehensive sales forecasts with application of predictive modelling techniques.
• Created detailed reports to support strategic decision-making processes
• Managed marketing budget whilst optimising ROI on advertising spend.
• Tracked campaign performance, ensuring alignment with business objectives.
• Translated complex data into actionable insights for senior leadership team presentations.
• Identified business opportunities, resulting in increased market share.
• Utilised advanced project management tools for superior tracking and reporting.
• Strengthened stakeholder relationships through regular updates and clear communication.
• Integrated new technologies into existing systems for improved functionality.
• Analyzing and predicting the business's future production and financial condition by analyzing the company's current data statistics.
• Focus in communication on our competences in printing and in the handling of print jobs (online and offline).
• Improve performance of e-commerce activities.
• Evaluate the effectiveness of marketing ROI; provide recommendations to drive sales and margin.

• Analysed customer buying behaviour to generate data-driven insights for improvement.
• Created detailed reports and visualisation dashboards reflecting purchasing patterns that increased revenue.
• Negotiated lucrative deals by leveraging strong interpersonal skills.
• Established robust relationships with key industry players to enhance brand visibility.
• Prepared management reports stating trends, patterns, and predictions using relevant data.
• Streamlined processes to enhance operational efficiency.
• Led brainstorming sessions to boost creativity and innovation in branding strategy.
• Achieved consistent brand messaging across channels through collaboration with marketing team.

• Conducted market research to identify competitive advantages and new opportunities.
• Marketing cross-media advertising campaigns with a diverse product portfolio in out-of-home and online advertising
• Led team meetings for effective communication and project updates.
• Identified, analysed, and executed new business initiatives to enhance ROI.
• Developed systematic business strategies to improve brand value.
• Devised marketing plans that increased brand awareness.
• Identified sales leads and pitched projects while nurturing client relationships.
• Delivered in-depth analysis of campaign data to evaluate performance and inform strategy.
• Provided detailed reports on multi-channel campaigns, analysing results and recommending improvements.
• Used management software and data analysis to forecast product demand.
• Analysed and audited market competition, developing sales strategies that showcase unique business offerings.
• Supporting new client throughout their application and help them to complete the required steps for concluding the contract and exceed their expectations by addressing individual concerns and finding the best use for our product together with the customer.
• Serve as Product ambassador - collaborating with internal stakeholders to compile and convey client feedback while providing advisory support on current and future product features.
• Facilitate prompt communication of individual options and product developments to customers.
• Overseeing self portfolio comprising of current and prospective customers.
• Building strong, long-lasting relationships with clients and helping them achieve their business goals.
• Providing regular insights on customer feedback, opportunities to improve our processes or new offerings from our competitors.

• Maintaining accurate customer database to create extensive business plan.
• Conceptualize and implement ad campaigns and sales promotions for a defined client base
• Developing strategic plans to improve organisational goals and improve profitability.
• Providing professional customer support and ensuring client satisfaction.
• Plan, execute and evaluate ROI of all business initiatives to attract, retain and expand a loyal clientele base.
• Providing detailed activity reports and measurement criteria to ensure all efforts result in maximum ROI and efficiency.
• Accelerating client's social media presence by utilising online tools to maximise brand visibility to develop strong relationship and engagement.
• Performing competitive analysis and identifying gaps and opportunities in the marketing industry.
• Coordinating team performance to achieve the set KPIs and deadlines.
• Working with the creative team to generate ideas for advertising campaigns.
• Develop and execute sustainable after-sales measures to retain and expand customer relationships.