Client-focused Data Analyst and Operations Support professional with over 10 years of experience across analytics, client service, and business coordination. Strong background in reporting, dashboarding, and data-driven insights, combined with proven experience acting as a key communication bridge between business stakeholders, Product Managers, development teams, and external partners. Known for clarity, reliability, and the ability to translate complex data and processes into actionable, stakeholder-ready outcomes. Brings a service-driven, accountable approach to managing relationships, supporting operations, and ensuring smooth delivery across teams.
Overview
17
17
years of professional experience
3
3
years of post-secondary education
Work history
Data Analyst – Analytics Services & Stakeholder Co
esanum GmbH
Berlin, Germany
02.2022 - 12.2025
Key Achievements
Facilitating operational, commercial, and client-related decision-making through systematic analysis and reporting.
Independently managed end-to-end processing of analytics-driven business workflows, ensuring accurate setup, verification, and documentation in internal systems.
Produced recurring monthly and campaign-specific performance reports for key stakeholders, consistently delivering high-quality outputs within agreed timelines.
Designed, built, and optimised Power BI dashboards for business and stakeholder audiences, providing clear visibility into performance, forecasts, and key metrics to support informed decision-making.
Used Power Query and SQL to extract, clean, transform, and integrate data from multiple sources for reporting and analytical use cases.
Acted as a central point of communication between Business stakeholders, Product Managers, Analytics, Development teams, and third-party partners, ensuring shared understanding of requirements, priorities, and timelines.
Supported cross-functional workflow coordination, clarifying responsibilities, aligning expectations, and ensuring smooth handovers between business and technical teams.
Translated analytical findings and technical processes into clear, structured communication for non-technical stakeholders.
Contributed to process improvements and internal workflow transformations, working closely with senior stakeholders to ensure continuity, documentation, and operational stability.
Led the redesign of internal analytics documentation and knowledge resources, improving onboarding, consistency, and team efficiency.
Supported daily operations through Jira ticket management, structured follow-ups, and preparation of recurring status updates.
Designed and optimised Power BI dashboards tailored to stakeholder needs, improving transparency, usability, and data-driven decision-making across teams.
Strengthened cross-functional communication and coordination between Business, Product, Analytics, and Development teams, resulting in smoother workflows, clearer ownership, and more efficient delivery.
Acted as a reliable coordination point across teams, aligning requirements, priorities, and timelines, which contributed to improved turnaround times and consistent output quality.
Supported successful transformation of analytics and operational workflows through proactive communication, documentation, and structured alignment.
Recognised for a calm, solution-oriented communication style, particularly in complex or high-pressure situations.
Marketing data analyst
Buch- und Offsetdruckerei H. Heenemann GmbH & Co.
Berlin, Germany
09.2021 - 01.2022
Conducted market research to optimise product positioning and pricing strategies.
Analysed customer behaviour to tailor targeted marketing campaigns effectively.
Developed comprehensive sales forecasts with application of predictive modelling techniques.
Created detailed reports to support strategic decision-making processes
Managed marketing budget whilst optimising ROI on advertising spend.
Tracked campaign performance, ensuring alignment with business objectives.
Translated complex data into actionable insights for senior leadership team presentations.
Identified business opportunities, resulting in increased market share.
Utilised advanced project management tools for superior tracking and reporting.
Strengthened stakeholder relationships through regular updates and clear communication.
Integrated new technologies into existing systems for improved functionality.
Analyzing and predicting the business's future production and financial condition by analyzing the company's current data statistics.
Focus in communication on our competences in printing and in the handling of print jobs (online and offline).
Improve performance of e-commerce activities.
Evaluate the effectiveness of marketing ROI; provide recommendations to drive sales and margin.
Senior business development manager / strategist
Max-Edge Marketing Communications Consultants
Lagos (Remote), Nigeria
10.2020 - 03.2021
Analysed customer buying behaviour to generate data-driven insights for improvement.
Created detailed reports and visualisation dashboards reflecting purchasing patterns that increased revenue.
Negotiated lucrative deals by leveraging strong interpersonal skills.
Established robust relationships with key industry players to enhance brand visibility.
Prepared management reports stating trends, patterns, and predictions using relevant data.
Streamlined processes to enhance operational efficiency.
Led brainstorming sessions to boost creativity and innovation in branding strategy.
Achieved consistent brand messaging across channels through collaboration with marketing team.
Senior Strategist / Account Manager
Max-Edge Marketing Communications Consultants
Lagos, Nigeria
02.2015 - 02.2018
Conducted market research to identify competitive advantages and new opportunities.
Marketing cross-media advertising campaigns with a diverse product portfolio in out-of-home and online advertising
Led team meetings for effective communication and project updates.
Identified, analysed, and executed new business initiatives to enhance ROI.
Developed systematic business strategies to improve brand value.
Devised marketing plans that increased brand awareness.
Identified sales leads and pitched projects while nurturing client relationships.
Delivered in-depth analysis of campaign data to evaluate performance and inform strategy.
Provided detailed reports on multi-channel campaigns, analysing results and recommending improvements.
Used management software and data analysis to forecast product demand.
Analysed and audited market competition, developing sales strategies that showcase unique business offerings.
Supporting new client throughout their application and help them to complete the required steps for concluding the contract and exceed their expectations by addressing individual concerns and finding the best use for our product together with the customer.
Serve as Product ambassador - collaborating with internal stakeholders to compile and convey client feedback while providing advisory support on current and future product features.
Facilitate prompt communication of individual options and product developments to customers.
Overseeing self portfolio comprising of current and prospective customers.
Building strong, long-lasting relationships with clients and helping them achieve their business goals.
Providing regular insights on customer feedback, opportunities to improve our processes or new offerings from our competitors.
Media Sales Account Manager
Mediapro Consulting Limited
Lagos, Nigeria
01.2009 - 12.2014
Maintaining accurate customer database to create extensive business plan.
Conceptualize and implement ad campaigns and sales promotions for a defined client base
Developing strategic plans to improve organisational goals and improve profitability.
Providing professional customer support and ensuring client satisfaction.
Plan, execute and evaluate ROI of all business initiatives to attract, retain and expand a loyal clientele base.
Providing detailed activity reports and measurement criteria to ensure all efforts result in maximum ROI and efficiency.
Accelerating client's social media presence by utilising online tools to maximise brand visibility to develop strong relationship and engagement.
Performing competitive analysis and identifying gaps and opportunities in the marketing industry.
Coordinating team performance to achieve the set KPIs and deadlines.
Working with the creative team to generate ideas for advertising campaigns.
Develop and execute sustainable after-sales measures to retain and expand customer relationships.
Intro to Python - Introduction to Python Programming
ReDI School of Digital Integration
08.2020 - 12.2020
Master's degree - Data Analytics and Marketing
Arden University
Berlin
01.2018 - 01.2020
Data Analytics - Data Analytics
Ironhack
Berlin / Germany
03.2021 - 05.2021
Data Analytics with Python - Data Analytics
ReDI School of Digital Integration
02.2021 - 04.2021
Skills
Critical thinking and problem solving
Leadership and Teamwork
Python, SQL, Machine Learning, Web-Scraping
Microsoft Power BI
CMS: WordPress and Plugins, Drupal
Management Skills
Google Analytics, Google Data Studio, Search Engine Marketing (SEM), Search Engine Optimisation (SEO)
Well Experience in: Microsoft Application (MS-Word, Excel, PowerPoint, Outlook and Access)
Project Management tools: Jira, Confluence
CRM: Salesforce
Languages
Deutsch
Intermediate
English
Native
Hobbies
Surfing the Internet, Travelling, IT / Business Workshops, Cooking and Listening Music
Personal Projects
Hotel Booking Cancellation Prediction, Predicting booking cancellation with Machine Learning Algorithm and creating visualisation using Tableau., Seattle Washington Exploratory Analysis, Built multiple regression models to highlight the features and their impact on house prices, regions with best price deals were discovered.
Affiliations
Customer insights, data visualization, process improvement, project coordination, team collaboration, problem solving, continuous learning.
References
References available upon request.
Timeline
Data Analyst – Analytics Services & Stakeholder Co
<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform<ul><li>Roles and Responsibilities</li><li>Hiring and team building</li><li>Managing team’s career progression and performance reviews</li><li>Managing Performance improvement plan and firing</li><li>Mentoring</li><li>Product roadmap planning and execution</li><li>Accountability of the entire delivery execution including the risk mitigation planning.</li><li>Stakeholder management</li><li>Adhering to Apple Privacy and Security Guidelines for platform</li><li>Design and implementation of new architectures and solutions to manage all online services for AdXchange in Apple Ads.</li><li>Design and implementation of new architectures and solutions deliver Budget experimentation in Apple Ads</li><li>Design and implementation of new architectures and solutions to manage data for Ad Platform.</li><li>Creating and maintaining all the data and analytics and revenue pipelines for Ad Platforms</li><li>Driving the solution for data ingestions and data processing across Ad platform</li><li>Defining the Strategy for data governance and data access</li><li>Collaboration with business to deliver relevant data and insight for our strategy and decisions.</li><li>Managing storage, processing, copy/synchronization etc. appropriate to scale</li><li>Enabling machine learning and algorithm groups by proving them right frameworks and data</li><li>Advancing team’s design methodology and quality programming practices and evangelize those techniques across Ad platform.</li><li>Deliveries</li><li>Setup 8+ member team to design and deliver Budget Allocation and Budget experimentation.</li><li>Leading Ad Delivery services team, responsible for delivering various capabilities like query understanding, targeting, fraud etc.</li><li>Delivered and Lead Design for observability for budget, and data platform in Ad platform.</li><li>Setup 11+ members high performing team to handle various business needs such as analytics and micro services for Display Advertising as well as Data Platform</li><li>Instrumental in driving Data Platform throughout the SDLC from inception, design, development, testing and deployment.</li><li>Instilled a strong team culture of high-quality delivery by constructive feedback, cross collaboration, focus and motivation.</li><li>Delivered Realtime and Batch Platform with various integrations</li><li>Delivered new DIP design for Data Platform</li><li>Delivered design of all the components of Data processing platform</li><li>Transitioned Display data work to India seamlessly and delivered many critical business impacting features and organizational security initiatives.</li><li>Closely worked with various stakeholders to understand the requirements which resulted into efficient remote work culture.</li><li>Seamless Display execution and set up best practices for 24X7 production on-call.</li><li>Tools and Technologies</li><li>AWS, S3, Kafka, Spark, Hadoop, EMR, Hive, Scoop, Flume, Cassandra, Airflow, Oozie, Gobblin, Schema Store, Icloud, Grafana, Kubernetes, Vertica, Alation, snowflake, druid, Iceberg, Java, Scala, IntelliJ, Oracle, MySql, Git, RIO, Spinnaker, Elastic cache, Grpc, Agile.</li></ul> at Apple - Adplatform
<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.<ul><li>Company Overview: Group Company of PUIG, Spain</li><li>Team Leadership & Process Excellence: Organised the transformation of the Finance & Accounts function, establishing performance-driven goals, and embedding a culture of accountability and continuous improvement. Drove operational efficiency through process redesigns, SOP implementation and optimal resource deployment, leading to measurable improvements in turnaround time and accuracy.</li><li>Strategic Partnering with CXOs: Acted as a key advisor to the CEO, CFO, and other CXOs on business planning, pricing strategies, and business model pivots to support scale-up and profitability. Contributed to investor communications with data-backed insights to enhance stakeholder confidence and secure strategic funding.</li><li>Cross-Functional & Global Stakeholder Management: Functioned as the strategic finance business partner to cross-functional heads and the PUIG global finance team, aligning local execution with global financial strategies and compliance requirements.</li><li>ERP Transformation & System Automation: Led end-to-end ERP reimplementation to address system gaps, enforce role-based controls, and automate core finance processes—resulting in enhanced data accuracy, faster reporting and improved internal controls.</li><li>Costing, Inventory & Profitability Optimization: Designed and implemented plant-level costing models to ensure accurate COGS determination. Improved inventory management across pricing, consumption tracking, and aging analysis—enabling better working capital control and cost efficiency.</li><li>Manufacturing Finance & Statutory Compliance: Supervised end-to-end accounting for manufacturing operations and ensured full statutory compliance.</li><li>Financial Reporting, MIS & Profitability Analytics: Delivered accurate and timely monthly MIS reports, including P&L, Balance Sheet and KPI dashboards with deep-dive variance analysis across stores, business verticals, and geographies. Supported board-level decision-making through insightful presentations on financial health and business performance.</li><li>Budgeting, Forecasting & Business Planning: Led the Annual Operating Plan (AOP) and rolling forecasts, ensuring alignment with strategic objectives and market dynamics. Monitored key financial metrics to enable business decisions and proactive cost management.</li><li>Statutory, Internal & Tax Audit Management: Finalized standalone and consolidated financials under Ind AS and IFRS, ensured timely group reporting and compliance with international standards. Delivered clean and timely closures of statutory, tax, and internal audits in coordination with Big 4 auditors. Strengthened audit readiness through pre-audit diagnostics and rectification of recurring control gaps.</li><li>Regulatory Compliance & Risk Management: Ensured end-to-end compliance which includes ROC, RBI, FEMA, Income Tax, GST, Transfer Pricing, DTAA, and Customs. Reviewed cross-border contracts and transactions to ensure arm’s length pricing, accurate TDS application, and proper documentation under Transfer Pricing regulations.</li><li>Commercial Negotiation & Contract Governance: Led commercial negotiations and structured deals with vendors and franchisees. Reviewed key business contracts to ensure financial viability, risk protection, and compliance with regulatory standards.</li><li>Treasury & External Commercial Borrowing (ECB): Managed fund planning and liquidity management including ECB drawdowns, bank negotiations, and interest optimization. Improved working capital cycles through proactive cash flow forecasting and receivables control.</li><li>Internal Controls & Governance Framework: Led organization-wide reviews of internal control systems, identified process gaps, and redesigned or implemented over 40 SOPs and IFCs. Established a governance structure for financial discipline, risk mitigation, and policy compliance across departments.</li></ul> at Kama Ayurveda Pvt. Ltd. & PUIG India Pvt. Ltd.