Onur Mercan

Result-driven category manager with over 8 years of experience in product management, market analysis, and pricing strategies. Demonstrated ability to increase visibility through rebranding activities and drive efficiencies to increase profits and provide a greater return on investment. Successfully launched 400 new products in 32 countries. Proven track record in managing cross-functional teams and delivering effective marketing strategies that align with strategic business goals. Eager to leverage skills in a product manager role to contribute to innovative projects and drive digital transformation.

• Düsseldorf TUSA Basketball Verein Herren
• Kite Surf Iko Level 2

• After launched new portfolio for the product category, the new production factory built in 2023 to meet increased demand.
• Collaborated with creative agencies such as Onaranlar Kulubu, Piknikworks, Havas, and Plumberparts (a renowned UK influencer) to develop campaign briefs and content creation that brings high visibility on social media. As a result, VitrA's visibility increased by %40 in online and offline channels.
• Planned and collaborated on special launch events for architects, plumbers, or local market launches with internal teams and content creators. Engagement with the customers increased brand loyalty and sufficiency.
• In E-comm channel Initiating growth opportunities with providing full bathroom solutions. Net sales outperformed by %20 than target.
  • ISH special product booth(100 sqm) area was designed, developed and planed for each day with stories, videos, contents, influnecers and trainings/events sessions by me.

Master of Marketing - Sabancı University (6 months)