Öyküm Sönmez Akgün

In addition to the responsibilities listed in previous role:

• Own projects focused on improving results for paid social campaigns and enhancing automation efforts
• Plan and execute branding campaigns every quarter across multiple platforms, including Meta, Snapchat, TikTok
• Pinterest, and Reddit, ensuring cohesive messaging and strategic alignment to enhance brand visibility and engagement
• Responsible for daily optimizations and various projects related to the Google Display channel, while also engaging in continuous learning and cross-functional projects to develop skills across all digital marketing channels, aiming to become a well-rounded 360 digital marketer.

• Track and analyze key performance indicators (KP|s) to measure campaign success, providing regular reports with actionable insights to inform strategic decisions and improve results
• For over 20 clients, executed and managed paid social media campaigns across platforms such as Meta, TikTok, and Snapchat, overseeing daily operations including budget management, audience targeting, ad creation, and performance optimization.
• Work closely with the creative team to develop and refine ad content, ensuring alignment with brand guidelines and platform best practices, and implement A/B tests to optimize ad performance and drive engagement.
• Collaborate with tech, analytics, other marketing teams to integrate paid social efforts with broader marketing initiatives, assisting in automating campaign processes and implementing new tools to streamline operations.
• Utilize tools such as Smartly for automating processes in paid social campaigns, including ad creation, budget management, performance tracking, and optimization, ensuring efficiency and scalability in campaign execution.

On top of everything mentioned on the Specialist role:

• Supervised and mentored team of new paid social specialists, providing strategic direction and ensuring flawless execution of campaigns
• Oversaw daily management and optimization of Google Ads campaigns, including both Search and Display networks
• Strategically crafted ad copy, selected targeted keywords, and optimized bids to maximize campaign performance
• Analyzed performance data to adjust targeting and creative strategies, ensuring alignment with overall digital marketing goals and driving significant increases in traffic and conversions.

• On top of everything mentioned on Specialist role:
• Developed and executed social media paid platform strategies based on brief parameters and media strategy
• Analyzed campaign data using tools such as Facebook Business Manager, Google Analytics, Google Ads, Smartly, and
• Adjust, providing detailed reports and actionable insights to clients
• Conducted tests to gather consumer behavior insights, applying results to enhance campaign creatives and offers
• Collaborated with clients from various industries, tailoring digital strategies to meet diverse needs (e.g., LCW
• MediaMarkt, Migros Group, Boyner)
• Kept up-to-date with emerging digital trends and tools, leveraging them to create innovative solutions
• Demonstrated agility and creativity in responding to market demands and urgent client needs.

• Led the planning and execution of global project pre-work, utilizing project management tools to ensure successful start-ups on production lines
• Applied Integrated Work Systems (IWS) tools to diagnose breakdowns, conduct root cause analysis, and develop and implement action plans, driving continuous improvement through benchmarking
• Actively contributed to a fast-paced supply chain environment, collaborating closely with cross-functional teams (Engineering, Quality, HS&E) to manage daily operations and swiftly address urgent issues
• Coordinated with third parties, suppliers, and vendors to manage project deliverables and oversee daily operations
• Trained and coached operators on equipment handling and problem-solving techniques to enhance operational efficiency.