Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
LANGUAGES
Timeline
Hobbies and Interests
Generic

Palina Bedarava

Lueneburg

Summary

Results-driven digital marketer with strong expertise in social media management and market analysis. Skilled in creating engaging content, implementing targeted advertising and analyzing performance metrics. Strong focus on team collaboration and adaptability. Known for strategic thinking, creative problem-solving, and effective communication.

Overview

5
5
years of professional experience

Work History

Vendor Manager

Statista GmbH
02.2025 - Current
  • Communicated with international and national clients and implemented more than 100 successful contractual agreements.
  • Collaborated with various departments like sales and legal across multiple company entities ( UK, US, Asia) in the contractual processes.
  • Developed and delivered training, onboarding programs and workshops for other staff members and departments.

Marketing and Social Media Manager

Leuphana
08.2024 - 03.2025
  • Managed Bachelor Instagram account of the University and worked with official University statistics thus boosting engagement rates.
  • Analyzed market trends to identify new opportunities, performed 2 influencer collaborations and created a special channel for the International community within the Bachelor page.
  • Took part in webinars on to elevate design, copywriting and marketing skills.

Marketing & Investment Analyst

Angelus Group
06.2024 - 03.2025
  • Translated complex growth analyses into clear, client-friendly reports and presentations.
  • Produced data-driven insights in Excel and PowerPoint to highlight portfolio performance, supporting both internal decision-making and external marketing.
  • Collaborated with the founder to design tailored campaigns that strengthened client trust and reinforced the firm’s brand.

Social Media Marketing Manager

AdmitED and Admitto.co Consultation
01.2023 - 04.2024
  • Executed Instagram marketing strategies, leading to a 3% increase in brand visibility.
  • Collaborated with creative teams to develop visually appealing materials for 2 digital channels.
  • Enhanced customer engagement and collaborated with online creators for promotional campaigns.

Social Media Manager Specialist

Freelancer
02.2021 - 03.2023
  • Developed and implemented social media strategies for diverse clients.
  • Created compelling content and visuals for Instagram, resulting to an average of 7% growth in follower base for 4 customers.
  • Utilized analytics tools to monitor and analyze social media performance, providing actionable insights to clients.

Jr Advertising Manager

Conte/Конте
05.2021 - 08.2021


  • Boosted brand awareness by creating and executing innovative advertising campaigns.
  • Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
  • Participated in open events, webinars and online workshops to improve skills

Copywriter

Localsoft
02.2021 - 03.2021
  • Assisted in proofreading and close revision of the presentation for a Dubai conference in both English and Russian languages on a one-time basis.

Education

Bachelor of Science - International Business Administration

Leuphana School of Management And Technology
Lüneburg, Germany
09-2025

Bachelor of Arts - Linguistics and Communication in Media

Pomeranian Academy
01.2022

1 Year Abroad - Digital Communications And Media

Unversity of Hamburg
Hamburg, Germany
03-2022

Skills

  • Soft Skills
  • Team work and communication
  • Critical thinking, problem solving
  • Time management, flexibility
  • Ability to adapt and learn fast
  • Hard Skills
  • MS Office, Salesforce, Excel, Google Ads, Meta Ads, Google Analytics, Spreadsheets, PowerPoint, HubSpot
  • Canva / Adobe Creative Cloud, CapCut, Figma, Trello, Notion
  • Videomaking tools, SM analytics, blogging, content creation
  • basic Databases, basic Python

Websites

Accomplishments

2024-2025 Leuphana, Lüneburg

  • Head of the Department of Marketing
  • A go-to person for PR campaigns and strategic communication of the Management and Technology faculty

2023-present Leuphana, Lüneburg

  • Head of Marketing Department in the Student Initiative “SVIT”
  • Promotion of the initiative through Instagram and newsletters, raised over 3000 EUR in donations

2022 Slupsk, Poland

  • Participant in the Creation of Mobile App for University;
  • Contributor to the Local University Journal, “UniDays Slupsk”: one the leading authors of the project.

LANGUAGES

Russian
Bilingual or Proficient (C2)
Belarussian
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Polish
Advanced (C1)
German
Upper intermediate (B2)
Korean
Beginner (A1)
Spanish
Beginner (A1)

Timeline

Vendor Manager

Statista GmbH
02.2025 - Current

Marketing and Social Media Manager

Leuphana
08.2024 - 03.2025

Marketing & Investment Analyst

Angelus Group
06.2024 - 03.2025

Social Media Marketing Manager

AdmitED and Admitto.co Consultation
01.2023 - 04.2024

Jr Advertising Manager

Conte/Конте
05.2021 - 08.2021

Social Media Manager Specialist

Freelancer
02.2021 - 03.2023

Copywriter

Localsoft
02.2021 - 03.2021

Bachelor of Science - International Business Administration

Leuphana School of Management And Technology

Bachelor of Arts - Linguistics and Communication in Media

Pomeranian Academy

1 Year Abroad - Digital Communications And Media

Unversity of Hamburg

Hobbies and Interests

Marketing, Instagram promotion, Video-editing, Drawing, Photography

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Palina Bedarava