Adobe Creative Cloud
Papa Mamadou Camara
Communications Specialist
Summary
Communications specialist with 8+ years of experience in corporate marketing, nonprofits, and strategic planning. Skilled in developing and executing strategic communications campaigns using digital media to tell stories, connect communities, and inspire action. Strong background in information systems, content creation, creative writing, project management, and strategic communication.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Communications Specialist
United Nations Convention to Combat Desertification
1 2019 - Current
- Create and edit visual assets for social media and other digital products; design, script, and edit short videos in English and French.
- Implement proactive and innovative online marketing and communication campaigns to expand UNCCD's social media network and outreach.
- Draft headlines, abstracts, captions, and other texts for social media posts utilizing additional content sources to promote UNCCD issues and actions
- Develop social media calendar, which included scheduling email blasts, social media posts, marketing campaigns, and website updates.
- Perform post-production work, including assembling raw material, editing sound, and sequences, and providing final product within time and budget constraints.
- Review and edit film by selecting the best combination of performance, sequencing, and timing to tell a story.
- Analyzed social media performance to make data-driven decisions for optimizing engagement and reach.
Communications Specialist
Meridian International Center
01.2018 - 01.2019
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Designed and executed a successful content calendar, leading to a 23% rise in followers.
- Generated a 25% growth in event attendance by creating and enforcing an outreach plan.
- Established and preserved fruitful connections with two major partners, which enabled the successful introduction of a new program.
- Produced promotional materials, including flyers, and brochures. Organized and managed press and outreach events
- Produced and edit one Podcast for the Young Leaders of the Americas Initiative (YLAI).
Social Media Coordinator
Microsoft West And Central Africa
01.2016 - 01.2018
- Enhanced online engagement with the creation of compelling content for various platforms.
- Develop and execute integrated marketing campaigns to support the Microsoft West and Central Africa business objectives.
- Manage and update the Microsoft West and Central Africa social media accounts.
- Develop compelling content for social media accounts to increase engagement and brand awareness.
- Develop and maintain relationships with influencers, bloggers, and other key stakeholders.
- Innovate ways to drive engagement and follower growth on social media channels.
- Monitor current trends, competitor activities, and emerging technologies to inform and enhance campaigns.
- Create and execute project plans that include timelines and budgets.
- Track and monitor marketing expenses, and ensure campaigns are within budget.
- Manage and coordinate events, such as press conferences, conferences, and seminars.
Social Media and Content Manager
Ashoka
01.2014 - 01.2016
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed and led the re-branding project for Ashoka Sahel, resulting in a 100% increase in social media followers
- Developed and implemented a comprehensive social media and content strategy to reach and engage target audiences, including developing content for Facebook, X (Twitter), Instagram, YouTube, and other digital platforms.
- Created and managed social media campaigns to increase awareness about Ashoka Sahel's mission and activities.
- Developed and implemented a content calendar to ensure the timely delivery of content and engagement with followers.
- Implemented a comprehensive SEO strategy that increased organic traffic to the Ashoka Sahel website by 30%.
- Developed and implemented successful influencer relations strategy, resulting in increased brand visibility and engagement.
- Coordinated webinars and live events, driving audience participation through compelling promotional campaigns.
- Approved, reviewed and edited content flowing to website.
Education
Diploma - Online Marketing & SEO
04.2019 -
Associate of Arts - Non-Profit Communication - Civic Leadership
04.2016 -
No Degree - Advanced Social Media Strategy Training
04.2014 -
Master of Arts - English Literature
04.2013 -
Bachelor of Arts - Modern History
04.2012 -
Skills
Content Creation
Digital Campaign Development
Social Media Strategy
Copywriting
Digital Analytics and Reporting
Audiovisual Production and Editing
Audiovisual Production and Editing
Event Management
Research and analysis
Media relations
Data visualization
Project management
Affiliations
- Skoll & MasterCard Foundation Emerging Young Leader 2018
- American Express Emerging Innovator 2017
- Mandela Washington Fellow 2016
- International Youth Foundation Fellow 2015
- International Youth Foundation Council Member
- US Embassy Senegal Youth Council
- Ashoka Emerging Social Entrepreneur
Software
Canva
WordPress
Buffer
Mailchimp
Meltwater
Slack
Trello
Google Analytics
Timeline
Shaw Academy - Diploma, Online Marketing & SEO
04.2019 -
Communications Specialist - Meridian International Center
01.2018 - 01.2019
Wagner College - Associate of Arts, Non-Profit Communication - Civic Leadership
04.2016 -
Social Media Coordinator - Microsoft West And Central Africa
01.2016 - 01.2018
WARC - No Degree, Advanced Social Media Strategy Training
04.2014 -
Social Media and Content Manager - Ashoka
01.2014 - 01.2016
English Resources Center - Master of Arts, English Literature
04.2013 -
Cheikh Anta Diop University - Bachelor of Arts, Modern History
04.2012 -
Communications Specialist - United Nations Convention to Combat Desertification
1 2019 - Current