Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Generic
Patricia Popadic

Patricia Popadic

Fürth,BY

Overview

10
10
years of professional experience
1
1
Certification

Work History

Director Business Development Central Europe

adidas AG
02.2024 - Current
  • Responsibilities:
  • Being a trusted partner for the GM / SVP Central Europe and key member of their Senior leadership team.
  • Leading the Business Development team with focus on 3 key pillars: Strategic planning, Project management office, Market & consumer insights.
  • Continuously elevating BD value proposition in Cluster Central and executing essential shifts (e.g.: towards efficient and effective PMO structure and Marketplace management).
  • Leading and managing business, leadership and cultural projects and initiatives with an aim to innovate, improve, break silos and win in the marketplace.
  • Leading and overseeing all Priority projects while proactively upskilling our organization on project management.
  • Coaching key players (incl. Extended leadership team) on new ways of thinking & working with a clear aim to shape the future success of the Cluster and company.
  • Being a trusted go-to department for market & consumer insights, working closely with Commercial and Brand leads and enabling key decisions.
  • Working closely with GM and HR lead on organizational and team restructurings, deep diving into structures and processes, adhering to the organizational design principles and managing change.
  • Enhancing transparency and consistency within the European organization by working closely with EU Business development, translating Europe’s Gameplan into local realities and action plans.
  • Main project & achievements:
  • Priority projects delivered on time, in full – over 10 projects running between H2 ‘24 and H1 ‘25. Projects delivered on time, in full and with positive impact on net sales where relevant (double digit growth for selected focus market and/or category).
  • Leadership and development - BD driven initiatives with continuous extremely positive feedback – e.g.: Extended leadership team training day with a rating of 4.5 out of 5, and Project management training with 5.6 out of 6
  • Key countries marketplace plans – double digit growth plans delivered to EU SLT. Strong ownership of the team and mandate BD to manage the plans creation and facilitate successful execution.

Senior Manager Business Development Central Europe

adidas AG
06.2022 - 01.2024
  • Responsibilities:
  • Partnering with GM / SVP, Senior leadership team and Extended leadership team on Cluster priorities setting, with a key element of translating ambitions into actions incl. clear R&R.
  • Preparing (incl. content), facilitating, documenting, and ensuring follow up of the Senior and Extended leadership team meetings, offsites and important market visits.
  • In collaboration with Internal Comms supporting GM / SVP and leadership team in promoting engagement and understanding of Cluster priorities, action plans, and goals through various communication tools.
  • Providing stakeholders (Sales, GTM, Brand Comms, etc.) with relevant macroeconomic, market, market share and consumer insights
  • Main project & achievements:
  • Central Cluster Priorities – facilitating definition and managing execution of priorities and related action plans. SLT delivered >90% of defined actions with success, which was amplified by consistent communication and cascading.
  • Extended leadership team journey – leading the project of ELT, which consists of 70 M2+ cross-cluster and cross-functional roles. Design and delivery happened in a close collaboration with OE, HR and SLT. Cluster Central Europe has been the only Cluster with increased Engagement in each Employee Listening Survey.

Senior Manager HR Projects & Head office Europe / EMEA

adidas AG
05.2021 - 05.2022
  • Responsibilities:
  • Leading and driving various strategic market and/or regional HR projects and initiatives.
  • Assisting in formulation, planning and implementation of HR EMEA objectives based upon Global HR and Market strategies (in collaboration with HR market leads – director / VP levels). Creating and managing related governance.
  • Leading HR project workstreams of major reorganizations with special focus on HR processes, standards, culture, change management and talent management.
  • Driving global harmonization and standardization of processes and tools within the market HR teams thereby reducing complexity and increasing transparency and alignment across locations.
  • Facilitating smooth collaboration among the market HR leads, local HR teams, Global HR teams and business stakeholders.
  • Working closely with HR Data Insights team to keep track on relevant HR KPIs and metrics and provide basis for strategic business partnering.
  • Collaborating with Internal Comms with an aim to facilitate consistent communication towards our employees ensuring that the People & HR strategy pillars are understood, and behaviors lived.
  • Main projects & achievements:
  • Evolving Europe delivery – leading HR project workstream, and managing respective stakeholders (HR Europe leads, TA, Talent, Rewards partners, European Works Council) towards flawless go live and blueprint execution. Established Talent Brokering as a key best practice in how we manage and realize key talent.
  • Employee listening survey – ambassador for Europe and EMEA. Working closely with HR teams to drive transparency and participation (76% rate achieved). Partnering with HR VP EMEA in analyzing market specific data and aligned approach to actions (for MD EMEA & SLT).
  • CIS crisis and HR support – driving alignment and rapid solutions (for our employees and talents) in response to the crisis. Several employees brought to other locations, or received individual support.

HR Manager Projects Central & East Europe

adidas AG
04.2017 - 04.2021
  • Responsibilities:
  • Managing functional, cross-functional and change projects with the objective of executing HR & People Strategy through efficient and effective implementation of Global and/or Europe initiatives within 2 clusters (Central Europe and East Europe).
  • Monitoring and improving processes while ensuring the highest possible consistency across the countries.
  • Constantly searching for optimization, improvement potential and synergies across HR departments within the clusters and countries.
  • Together with HR Talent and in alignment with Global direction, defining and tracking HR KPIs for HR VP and HRDs.
  • Managing all data, reporting & systems-related projects and tasks in strong collaboration with controlling, GBS and HRMs.
  • Overseeing internal audit process, consolidating required material, and working with HRMs on future process improvement.
  • Creating and regularly updating HR SharePoint. This space represented a main HR communication channel towards employees of the two clusters and main collaboration channel towards HR departments.
  • Main projects & achievements:
  • HR East Europe redesign – leading the project of new operating model implementation on Zone level. Deep analysis of processes, resources, time investment, and value stream mapping resulted in valuable harmonization and better communication flows within employees. The design is live and functional up until today.
  • East Europe redesign – providing HR relevant data and tracking to support cluster’s reorganization (switching from country based to channel-based model). The design is live and functional up until today.
  • Diversity & Inclusion ambassador for Europe - organization of the 1st ‘Women’ Mentoring circle and Career Day in Cluster Central.

HR Business Partner | Training & Development Lead

Plastic Omnium
04.2015 - 03.2017
  • Responsibilities:
  • Covering area of app. 200 employees - 4 locations - 3 offices and 1 production plant.
  • Providing guidance and support to people managers and employees regarding the employee life cycle (from hiring and onboarding through training and talent management to succession planning and possibly exit).
  • Creating and executing annual training and development plan to meet company’s strategic business plan and objectives – collaboration with HR SLT in Paris and MD Central Europe.
  • Collaborating with internal and external training partners, monitoring, and evaluation of quality of each action, its relevance, impact, and cost.
  • Preparing all 4 sites for internal and external HR audits (including audits from OEMs).
  • Main Projects & achievements:
  • Mentoring and leadership programs – design and implementation of the 1st developmental programs for future leaders of the company.
  • New engagement survey – HR lead for implementation of new survey tool in all Central Europe countries – participation rate of 96%achieved incl. plant workers.

Education

Master’s degree - International Business

University of Economics in Prague

Skills

  • Relationship building
  • Strategic planning
  • Decision-making
  • People & talent management
  • Project & change management
  • Problem-solving

Certification

Project management - Lean Six Sigma

LANGUAGES

English – fluent
German – advanced
Slovak – native
Czech – fluent

Timeline

Director Business Development Central Europe

adidas AG
02.2024 - Current

Senior Manager Business Development Central Europe

adidas AG
06.2022 - 01.2024

Senior Manager HR Projects & Head office Europe / EMEA

adidas AG
05.2021 - 05.2022

HR Manager Projects Central & East Europe

adidas AG
04.2017 - 04.2021

HR Business Partner | Training & Development Lead

Plastic Omnium
04.2015 - 03.2017

Master’s degree - International Business

University of Economics in Prague

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Patricia Popadic