Petar Dobric

• Made a complete turnaround of Sales and Marketing departments (from Silos to One Team organization)
• Increased sales revenue by over 40% with developing and implementing Data Driven strategic marketing plans and sales initiatives.
• Leading the 35FTE team covering all topics of sales, e-sales, AI, business strategy, brand strategy, brand positioning, media strategy, advertising media mix, RNPS, TNPS, implementation of the culture of customer centricity in all departments of the company.
• Decrease of Average Acquisition Costs by 15%

• Executed Complete reorganization of the Country Germany from decentralized 7 Legal Entities, Sales channels, Brands to One Entity, Team & Brand
• Decreased the Acquisition costs for over 67%
• Brought the Brand from position n12 to the top 3 players of the market
• Increased the Sales by 11,9% (traditional business) and over 40% of direct/On Line Business
• Responsible for business strategy, development and product launch (Vitality, Arte Generali, Mobility, Mobile Health Solution..)
• Brand, Brand ActivationMarketing, Strategic Marketing, Customer Centricity, , Partnership, IT Frontend Development ( Phone App, Customer Portals,..),
• Founder of the Customer Centricity program which brought Generali from market last position to N1 player among its peers

• Reporting directly to the CEO of Generali DACH; Coordination of 96 people in the areas of business strategy, governance, insurance and financial markets, products, marketing, brand strategy, brand positioning, communication strategy, advertising media mix, sponsorship, customer journeys, RNPS, TNPS, implementation of the culture of customer centricity in all departments of the company, CRM, CLTV (customer value), direct sales, online sales aggregators/partnerships, IT front-end solution, regulation Requirements.
• Increased the sales over 11% using AI and data driven approach.
• Strong increase of Customer Satisfaction (RNPS) to the top 3 of the Market in majority of Countries
• Complete refresh, repositioning of the Brand and reorganization of the Departments with the focus on Team work and synergies.
• Decrease of Acquisition costs by over 15% with a sales growth on all sales channels of over 7%

• Operational responsability for relaunching the Brand repositioning, Data Driven Investment Strategy (realizing cost efficiencies)
• Launched the Customer Centricity offensive involving all departments of the company
• Cost Saving results of over 29%
• Sales increase of over 10% (all ales channels, Agents,On Line, Hybrid)
• Reporting directly to the CEO, leading the team of 29 people, who manages all topics of brand strategy, brand positioning, media strategy, media mix advertising, RNPS, TNPS, CRM, customer value,lead generation for 3 sales channels (agent, direct and broker).
• Effective member of the Management Committee, the Product Development Committee, the Customer Committee, the Risk Management Committee.

• Responsible for business strategy and business model, governance, financial analysis of the market, both front-end and back-end IT renewal and data migration
• Coordinating 170FTE in sales, product development, pricing process development, customer center, external customer centers, CRM customer communication, branding, marketing, strategic marketing, brand activation, partnerships, lead generation for sales opportunities.

Place of business: Budapest & Bratislava

• Co-founder of the direct sales channel, reporting directly to the CEO; Coordination of 40FTE in the field of direct sales, responsible for the analysis of insurance and financial markets, governance, customer center, external customer center, CRM customer communication, brand, marketing, strategic marketing, brand activation, product strategy, pricing strategy, partnership, sales strategy.
• Responsible for the development of the Group's strategy for international direct sales. Insurance and financial analysis of the Slovak,Czech, Romanian and Bulgarian markets with a focus on governance, regulatory framework and requirements.
• Generatel Slovakia
• Founder and responsible for the launch of the direct company in Slovakia, the business strategy and business model, the financial analysis of the market, the direct reporting path to the CEO; Coordination of 30FTE in the areas of sales, product development, price development, IT (both frontend and backend), process development, customer center, external customer center, CRM customer communication, branding, marketing, strategic marketing, brand activation, partnerships, lead generation for sales opportunities. Regular member of all meetings of the Board of Directors and the Supervisory Board.

• Generali Group Headquarters, Trieste (Italy)
• Responsible for the development of the Group's direct sales strategy. Insurance and financial analysis of the market: Spanish, Austrian, Belgian,UK,Hungarian,Polish,Croatian,..
• Coordination of several mergers and acquisitions (M&A) projects in the direct insurance sector, with a focus on business analysis, business strategy and finance. Development of business plans for Spain, Poland, Netherlands, France, Germany, CEE, Russia,.. Decision on the launch of Genertel Hungary in the first place.