Peter Futterknecht
Berlin
Summary
Detailed-oriented, experienced Data Analytics and Insights Manager. Proven success in leveraging Data to drive business improvement, profit, and process optimization. Demonstrated leadership in managing cross-functional teams and projects.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Sr. Data Analyst
Getränke Hoffmann
Blankenfelde-Mahlow, Germany
08.2022 - Current
- Developing corporate adoption of organizational Self-Service Analytics and Customer Insights
- Architecting Power BI roll-out and Self-Service adoption through training, report development with DAX / M
- Data Engineering of Snowflake and Data Vault through advanced SQL
- Developing advanced analytical and Insights reporting through SQL and Python for Customer/Product Insights.
Sr. Commercial Analytics Mgr.
Beam Suntory
Frankfurt Am Main, Germany
12.2021 - 06.2022
- Developing opportunities through leading and improving organizational Analytics and Insights
- Uncovering 2+ Million € sales strategic growth opportunities from Consumer and Customer Insights
- Leadership for international Data Reporting projects and linking to tangible business growth
- Evaluating, reporting, and presenting Sales/Marketing initiatives through Power BI.
Sr. Business and Customer Insights Mgr.
Wolford AG
Bregenz, Austria
11.2020 - 05.2021
- Providing the “So What” from Primary and Secondary data sources for the Customer/Omnichannel analytics
- Develop Analytical Strategic Plan for CRM that grew sales 4 Million €
- Providing insights from Salesforce CRM/Webshop, Google Analytics, & other Primary data sources
- Performing analysis through SQL, R, Data Studio, and Power BI.
Freelance Customer Business Intelligence
Self-Employed
Berlin - Germany
01.2018 - 01.2020
- Contract work and retraining in European Market
- Power BI: Developed Dashboards through Data Methods, SQL, Snowflake and SQL Server development.
Director - International Sales and Digital Marketing
ginstr GmbH
Berlin - Germany
05.2017 - 02.2018
- Developed and lead Digital Marketing strategy (Google Analytics, Affiliate, & PPC) for increasing international IOT SaaS Technology sales
- Developed strategic business plan and managed staff of 5 employees
- Grew sales turnover 150% and lead generation 200 % through Technology Solution Consulting.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations
Consumer Insights Consultant
Gerson Lehrman Group Limited
New Jersey - USA
12.2015 - 05.2017
- Subject expert for Analytics in the Consumer Goods industry
- Advise Consumer Goods Organizations regarding Customer Analysis Best Practices.
Senior Customer Data Insights Manager
Post Foods, LLC.
New Jersey - USA
04.2013 - 12.2015
- Led and built a Business Analytics teams for establishing the organization as value added to clients
- Provided strategy and leadership for business analytics
- Led development of analytical presentations amounting to multi-million dollars of incremental sales
- Participated in Shopper Insight studies and presented to retailers which improved the customer relationship.
Customer Insights Consultant / Project Manager
IRI – Merck Consumer Care
New Jersey - USA
09.2012 - 04.2013
- Provided business insights through data visualizations, Analytical Modeling, and Custom Panel data projects
- Recommended “Go to Market” strategy based on Modeling results
- Provided Insights regarding various Consumer Categories.
Category Manager and Customer Insights
Colgate Palmolive
New Jersey - USA
08.2010 - 09.2012
- Consistently grow sales and share through provided business intelligence, CRM, and customer relationship through analysis and data visualizations
- Uncovered $1.1 million incremental opportunity for trade up through Price Plus Loyalty card data
- Activated targeted consumer programs that resulted in 20% increase in conversion of Lapsed Consumers.
Director of Category Management / Customer Insights
World Kitchen, LLC
Arkansas - USA
05.2007 - 01.2010
- Led a team for Walmart sales business intelligence and recommend Category best practices to customer and internal groups
- Contributed leadership and developed strategy through uncovering opportunity from information sources
- Achieved $9.5 million incremental sales resulting from Data Insights Review Process.
Senior Sales Insights Analyst
Pfizer Consumer Healthcare
New Jersey/Arkansas - USA
01.2000 - 05.2007
- Increasing business value through CRM, business intelligence, and data visualization
- Achieved re-introduction of $ 2.5 million product through participation in presentation to buyer
- Developed analysis to focus on stores with underdeveloped sales that yielded a $2 million potential increase
- Achieved over $5 million incremental sales through uncovering store level Hispanic opportunities
Secured $9 million incremental sales from insight development through Data Analysis - Implemented reporting systems through implementing Microstrategy, PL/SQL Scripting, & Informatica.
Education
MBA - Technology Management
Stevens Institute of Technology
Hoboken, NJMS - Information Systems
Stevens Institute of Technology
Hoboken, NJBS -
Rutgers University
New Brunswick, NJSkills
- Statistical modeling
- Algorithm development
- Python Programming
- Advanced Excel
- Data Warehousing
- R Programming
- ETL processes
- Machine Learning
- SQL Expertise
- Predictive modeling
- Business Process Mapping
Strengths
Strategic Analysis and Insights
Leadership and Team Building
Communication
Certification
Programmierung mit Python
Languages
English
German
Timeline
Sr. Data Analyst
Getränke Hoffmann
08.2022 - Current
Sr. Commercial Analytics Mgr.
Beam Suntory
12.2021 - 06.2022
Sr. Business and Customer Insights Mgr.
Wolford AG
11.2020 - 05.2021
Freelance Customer Business Intelligence
Self-Employed
01.2018 - 01.2020
Director - International Sales and Digital Marketing
ginstr GmbH
05.2017 - 02.2018
Consumer Insights Consultant
Gerson Lehrman Group Limited
12.2015 - 05.2017
Senior Customer Data Insights Manager
Post Foods, LLC.
04.2013 - 12.2015
Customer Insights Consultant / Project Manager
IRI – Merck Consumer Care
09.2012 - 04.2013
Category Manager and Customer Insights
Colgate Palmolive
08.2010 - 09.2012
Director of Category Management / Customer Insights
World Kitchen, LLC
05.2007 - 01.2010
Senior Sales Insights Analyst
Pfizer Consumer Healthcare
01.2000 - 05.2007
MBA - Technology Management
Stevens Institute of Technology
MS - Information Systems
Stevens Institute of Technology
BS -
Rutgers University
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