Petra Wilkens
Bendestorf
Übersicht
30
30
years of professional experience
14
14
years of post-secondary education
Berufserfahrung
Visual Merchandising Supervisor DACH
VF Germany Textilhandels GmbH - Division Timberland
Munich
2015.06 - 2025.12
- Professional and organizational leadership of Visual Merchandising team across the DACH region, with responsibility for up to 5 team members and 25 VM specialists in company-owned stores
- Responsible for implementation and high quality execution of seasonal product and brand guidelines across all POS locations in the DACH region, including performance analysis and reporting to the EMEA Headquarter
- Supporting and consulting company-owned stores and franchise partners, including responsibility for VM budget of up to 0.5 million euros
- Development und delivery of products, sales and brand visual merchandising trainings for retail and sales teams
- Planning, organising and supporting of events, new store openings, refits, trade fairs and seasonal showroom set ups
- Close cross-functional collaboration with Marketing and Sales to drive revenue growth through defined targets
Field Service Representative
The Timberland World Trading GmbH
Munich
2003.01 - 2015.05
- Implementing Brand Visual Merchandising Guidelines with responsibility for high quality of presentation standards
- Supporting and advising franchise partners, shop-in-shop locations and strategic key accounts on visual merchandising and product portfolio management
- Store Visits, analysing and reporting performance on a regular basis to improve VM execution and revenue
- Planning, organising and implementing sales-driven initiatives like store and customer events and trade fairs
- Organising and delivering VM, sales and product trainings across all sales distribution channels
Store Manager
Fenatex GmbH - Benetton Group
Göttingen
1996.01 - 2000.12
- Responsible for merchnadise management, purchasing and visual merchandising
- Staff planning, team leadership and employee management
Office Assistant - EXPO Office
German Federation of Blind and Partially Sighted (DBSV)e.V.
Hanover
2000.05 - 2000.10
- Coordinated travel planning and travel assistance for blind and visually impaired EXPO visitors
- Organising support services, accompaniment assistance and congress coordination
Ausbildung
Master of Science - Marketing, Retail Management, Business Administration & Human Ressources
Georg-August-University
Göttingen 1995.10 - 2002.03
Business Diploma - Economics
Arnoldi School
Göttingen 1992.07 - 1995.06
Apprenticeship and working as a Travel Agent -
Uelzener Reisebüro
UELZEN 1987.08 - 1992.02
Kompetenzen
Hard Skills
- Visual Merchandising & Brand Presentation
- Retail & POS Management
- Training & Team Development
Soft Skills
- Cross-functional Collaboration
- Strong Organizational & Communication skills
- Solutions-oriented with Passion for VM
IT Skills
- MS Office: Advanced proficiency
- Digital collaboration and communication platforms: Advanced proficiency
- Coupa: basic knowledge
Languages
German
First language
Deutsch
Proficient
C2
Englisch
Advanced
C1
Hobbys
Traveling, running, culinary arts and cooking, acrylic painting, screen printing, reading biographies and historical literature, and spending time in nature
Zeitleiste
Visual Merchandising Supervisor DACH
VF Germany Textilhandels GmbH - Division Timberland
2015.06 - 2025.12
Field Service Representative
The Timberland World Trading GmbH
2003.01 - 2015.05
Office Assistant - EXPO Office
German Federation of Blind and Partially Sighted (DBSV)e.V.
2000.05 - 2000.10
Store Manager
Fenatex GmbH - Benetton Group
1996.01 - 2000.12
Master of Science - Marketing, Retail Management, Business Administration & Human Ressources
Georg-August-University
1995.10 - 2002.03
Business Diploma - Economics
Arnoldi School
1992.07 - 1995.06
Apprenticeship and working as a Travel Agent -
Uelzener Reisebüro
1987.08 - 1992.02