PHILBERT CASMIR
Dar-es-Salaam
Summary
Possess more than 10 years of diverse experience in the banking sector, specializing in retail banking and the management of card business operations, which include credit, debit, prepaid, and acquiring services. Currently working on the role of Head of Card Business at NMB Bank PLC, where strategic initiatives are developed and executed to improve card product offerings and stimulate revenue growth. Accumulated a wealth of knowledge in managing P&L, product development, and business strategy, demonstrating a robust understanding of market dynamics and customer needs. Initiated the introduction of groundbreaking card products that greatly enhanced customer satisfaction levels and played a crucial role in boosting the organization's profitability. Demonstrated outstanding leadership capabilities by cultivating a culture of high performance and guiding teams towards the successful attainment of challenging business goals. Possesses in-depth knowledge of payment technologies and compliance regulations, ensuring adherence to industry standards while driving operational efficiency. Showcase proficiency in managing stakeholder relationships by working closely with cross-functional teams to execute strategic marketing initiatives that boost brand visibility and foster customer loyalty. A forward thinking person with strong communication, analytical & organizational skills; well organized with a track record that demonstrates self-motivation & creativity to achieve corporate goals.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Head of Card Business
NMB Bank PLC
07.2019 - Current
- As Head of Card Business -
- Cards Division – Strategic Initiatives
- Developing and executing comprehensive strategic plans for the Cards Business, driving revenue growth, market share expansion, and profitability.
- Financial Planning & Performance
- Managing budgeting, forecasting, and financial analysis to ensure unit profitability and optimize resource allocation.
- Digital Transformation & Innovation
- Integrating emerging payment technologies in alignment with the bank’s digital strategy, enhancing operational efficiency and customer experience.
- Launching innovative card products and solutions, improving customer engagement, loyalty, and revenue streams.
- Implementing automation and digital solutions for card production, delivery, and activation processes, reducing turnaround time and operational costs.
- Market Strategy & Customer Engagement
- Leading card issuance strategies focused on customer needs, market trends, and competitive positioning.
- Collaborating with marketing teams to design and execute targeted campaigns and promotions, driving card adoption and usage.
- Financial Inclusion & Market Leadership
- Driving financial inclusion initiatives, including MASTABODA, Machinga proposition, and MASTABOAT products.
- Positioning NMB Bank as a leader in Tanzania’s payments landscape through innovative digital offerings.
- Growth Path:
- Senior Manager – Acquiring Business Nov'17-Jul'19
- Head of Card Business Since Jul'19
Head of Cards – RBB: Issuing & Acquiring
Barclays Bank Tanzania
04.2016 - 10.2017
Manager – Debit Card
National Bank of Commerce
12.2007 - 03.2016
- Growth Path:
- Bank Clerk/Teller Dec'07-Dec'09
- Officer – Card Fraud & Compliance Jan'10-Jul'13
- Manager – Debit Card Aug'14-Mar'16
Education
B.A. - Political Science and Public Administration
University of Dar es Salaam
01.2007
Skills
- Strategic Planning & Leadership
- Business Development
- Financial Services Innovation
- Market Penetration
- Customer Experience Enhancement
- Regulatory Compliance
- Risk Mitigation
- Card Fraud Management
- Team Management
Languages Known
English
Kiswahili
Accomplishments
- Card Usage Growth & Market Leadership
- Drove card usage growth by 104% YoY, establishing NMB as the market leader in Tanzania.
- Achieved record card usage growth, earning recognition from Mastercard for outstanding performance.
Certification
Digital Payment Certificate from Visa & Warlton University
PERSONAL DETAILS
- Location: Dar-es-Salaam, Tanzania
- Date of Birth: 1st February 1981
Timeline
Head of Card Business
NMB Bank PLC
07.2019 - Current
Head of Cards – RBB: Issuing & Acquiring
Barclays Bank Tanzania
04.2016 - 10.2017
Manager – Debit Card
National Bank of Commerce
12.2007 - 03.2016
B.A. - Political Science and Public Administration
University of Dar es Salaam