Pedro Laplaza
Berlin
Summary
Studying graphic design taught me to see the world through the shoes of others and find creative ways to approach problems. Being a product manager taught me the importance of focus, prioritization, and aligning diverse perspectives to create meaningful solutions. Leading a team has shown me the power of trust, communication, and empowering others to thrive. And being a parent teaches me the value of curiosity, adaptability, and resilience.
Qualities I bring to every challenge, both in life and in product development.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Head of Product
Kenbi
Berlin
01.2022 - 03.2025
- Led a cross-functional product team of seven product managers and UX designers, defining and executing product strategies, and launching three major digital initiatives that contributed to a 35% increase in operational efficiency and a 20% growth in employee retention.
- Collaborated with C-level executives and leadership to identify market opportunities, boost growth, and drive profitability, resulting in the creation and scale of two different business opportunities, and €500K in annual revenue for the first year.
- Mentored and coached product managers, creating a culture of ownership, collaboration, and data-driven decisions, resulting in a reduction of employee turnover.
User Experience Lead
Kenbi
Berlin
12.2020 - 01.2022
- Drove user-centric design by embedding empathy-driven UX principles into product roadmaps, leading to a 40% increase in employee (user) satisfaction.
- Conducted user research, usability testing, and iterative prototyping, resulting in improved adoption and retention, and reduced drop-off.
- Defined a UX vision and design system that supported scale and consistency across three product lines.
Product Designer
Sumizeit
Remote
08.2020 - 04.2021
- Led the redesign and iteration of the user onboarding and content experience, contributing to a more than 2x increase in content consumption per session (from 2.3 to 5.4 articles).
- Collaborated with marketing to refine user targeting, improving lead quality and contributing to a measurable rise in paying users and a 9% increase in 4-week user retention.
- Reduced bounce rate in the first 30 seconds by approximately 50% through UX improvements focused on clarity, loading speed, and relevance.
- Partnered with cross-functional teams to implement data-informed design decisions, directly improving user engagement metrics within the first 6 months.
UX Lead
Cognizant Softvision
Buenos Aires
05.2019 - 11.2020
- Managed a team of 5 UX designers across 3 international projects, championing user-centric design strategies.
- Led user research, wireframing, prototyping, and stakeholder communication, ensuring seamless integration of UX.
- Mentored and coached designers, resulting in enhanced skill development and consistent design quality.
Product Lead
Viapool
Buenos Aires
06.2016 - 05.2019
- Drove Viapool's transformation from tech-centric to user-centric, implementing OKRs, design thinking, and MVP strategy.
- Aligned cross-functional teams (design, tech, business) and launched two new revenue-generating business units.
- Achieved significant growth, culminating in a high-profile acquisition that solidified Viapool's market leadership.
Lead UX Designer
Viapool
Buenos Aires
09.2013 - 06.2016
- Led end-to-end UX efforts for mobile apps on iOS/Android, conducting A/B tests and usability studies.
- Developed wireframes, prototypes, and design systems to ensure a cohesive user experience.
Education
Product Manager - Product Management Intensive
General Assembly
New York01.2019
Google Launchpad Accelerator - UX Design
01.2016
Bachelor of Arts - Graphic Design
Universidad De Belgrano
Buenos Aires12-2011
Skills
- Product management and strategy
- Agile methodologies
- Backlog prioritization and roadmapping
- User experience design
- UX research and testing
- A/B testing and usability analysis
- Leadership and team management
- Mentorship and coaching
- Stakeholder collaboration and alignment
- Cross-functional partnerships
- User research
- Generative AI and automation
Languages
- Spanish, Native/Bilingual
- English, Highly proficient
- German, Basic - A1
Web
plapz.com
Certification
- Advanced AI Product Leadership Certification
- Mastering AI Product Strategy: From Ideas to MVP
- Agile Methods for UX Design
- UX Management: Strategy and Tactics
- Gamification – Creating Addictive User Experiences
- Psychology of Interaction Design: The Ultimate Guide
- Design Sprint Master Certificate
Blog
medium.com/@plapz
Publications
- Perseverance is broken
- What my twins are teaching me about product leadership
- The importance of changing the game
- A bad solution is always more comfortable than a problem
References
References available upon request.
Timeline
Head of Product
Kenbi
01.2022 - 03.2025
User Experience Lead
Kenbi
12.2020 - 01.2022
Product Designer
Sumizeit
08.2020 - 04.2021
UX Lead
Cognizant Softvision
05.2019 - 11.2020
Product Lead
Viapool
06.2016 - 05.2019
Lead UX Designer
Viapool
09.2013 - 06.2016
Product Manager - Product Management Intensive
General Assembly
Google Launchpad Accelerator - UX Design
Bachelor of Arts - Graphic Design
Universidad De Belgrano
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