Prachi Naikdhure
Berlin
Summary
Experienced PCBA |OEM | MANUFACTURING | INDUSTRIAL | AUTOMOBILE | SEMICONDUCTOR industrial professional with a history of meeting company goals utilizing consistent and organized practices. An innovative Product Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content, and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, and decisive leader.
Overview
6
6
years of professional experience
1
1
Certification
Work History
PRODUCT SALES MARKETING EXECUTIVE
Leaptech Corporation
07.2018 - 10.2021
- Conducted in-depth market research and analysis to identify emerging market trends, customer needs, and the competitive landscape in the manufacturing industry
- Developed and executed strategic marketing plans to drive product awareness, adoption, and sales growth, resulting in a significant increase in market share and revenue
- Coordinated with the sales team to meet key customers, validating product roadmap and gathering valuable customer feedback to enhance product offerings
- Led product training sessions for sales representatives to equip them with the necessary knowledge to effectively communicate product features and benefits to customers
- Performed commercial product management and Controlling tasks, analyzing market positions, price structures, and profit situations, while monitoring time and cost targets
- Act as the go-to person for all internal stakeholders, providing expertise and guidance on all aspects related to Product Management of the manufacturing & automotive industry
- Customer and solution-oriented approach, demonstrated through market research & analysis
- Proven ability to take responsibility for projects and tasks, ensuring successful outcomes and timely completion
- Served as the representative for the product within the organization and in front of customers, effectively communicating product value and benefits.
GRADUATE ENGINEERING TRAINEE
TDK India Pvt ltd
06.2017 - 06.2018
- Conducted market research on rival companies
- Penetrated new segments using strategic marketing initiatives
- Researched competitive solutions and maintained competitive market comparisons and evaluations
- Collaborate with cross-functional teams, including Product Marketing, Engineering, Production, and Sales, to drive successful product initiatives
- Compile product, market & customer data to forecast accurate sales & profit projections
- Assisted in organizing industry events, trade shows, and customer workshops to showcase the company's product portfolio and strengthen brand visibility
- Prepared competitor analysis to understand market positioning and develop strategies to differentiate products from competitors.
JUNIOR TRAINEE ELECTRONICS ENGINEER
Perfect Fitness Technology
01.2016 - 05.2017
- Engaged in intensive exchange and cooperation with customers and internal interfaces, such as sales, quality control, and production at multiple locations
- Diversified supplier roster by clinching new deals with manufacturers
- Worked with product development departments to create and maintain marketing materials
- Experienced with standardized development processes, such as FMEA and risk management.
Education
Master of Science - Engineering Management
Arden University
Berlin02.2023
Bachelor of Science - Electronics Engineering
A.C. Patil College Of Engineering
India06.2015
Diploma - Electronics Engineering
Padmashree Dr. D.Y.Patil Polytechnic
India06.2012
Skills
- MS Office, Trello, Kanban, Power BI, Jira, salesforce
- Stakeholder Management
- Competitive analysis
- Marketing Research
- Product Management Framework
- User-centered design processes
- Product Management
- Product Roadmap
- Agile and Scrum
- Business & Data Analytics
- Sales & Operations
- Customer Relationship Management
- Strategic Marketing
- Product Enhancement Strategy
- Budgeting and Allocation
- Sales Goals
- Customer Retention Strategies
- Business Objective Analysis
- Industry Trends
- Product Specifications
- New Product Development
- Sales Channels
- Value Proposition
- Development Activities
- Special Events
- Program Marketing
- Customer Demographics
- Pricing Strategies
Certification
Salesforce Sales Operations Specialization (09/2022)
Google Project Management Specialization (10/2022)
Deploying SAP on Google Cloud (10/2022)
Certified Scrum Product Owner (CSPO) (2023)
Languages
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Timeline
PRODUCT SALES MARKETING EXECUTIVE
Leaptech Corporation
07.2018 - 10.2021
GRADUATE ENGINEERING TRAINEE
TDK India Pvt ltd
06.2017 - 06.2018
JUNIOR TRAINEE ELECTRONICS ENGINEER
Perfect Fitness Technology
01.2016 - 05.2017
Master of Science - Engineering Management
Arden University
Bachelor of Science - Electronics Engineering
A.C. Patil College Of Engineering
Diploma - Electronics Engineering
Padmashree Dr. D.Y.Patil Polytechnic
Similar Profiles
MAGIELYN M. DELA CRUZMAGIELYN M. DELA CRUZ
Stickering/Bundler at UNIVERSAL ROBINA CORPORATION /RED.DOT CORPORATION AGENCYStickering/Bundler at UNIVERSAL ROBINA CORPORATION /RED.DOT CORPORATION AGENCY
Lisa GallagherLisa Gallagher
Senior Director & Enterprise Transformation Exec at Oracle Corporation (acquired Cerner Corporation)Senior Director & Enterprise Transformation Exec at Oracle Corporation (acquired Cerner Corporation)
Rocco ZitoRocco Zito
Director Distribution Services at Travel Corporation Distribution Services Ltd. (Subsidiary of The Travel Corporation)Director Distribution Services at Travel Corporation Distribution Services Ltd. (Subsidiary of The Travel Corporation)
Fatma ÜrekFatma Ürek
Specialist - Associate Director of Product at McKinsey & CoSpecialist - Associate Director of Product at McKinsey & Co
Zahra El KhalloufiZahra El Khalloufi
Marketing Manager French Market at Gala Group BrandsMarketing Manager French Market at Gala Group Brands