Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Timeline
Generic

Pranab Jyoti Deka

Senior Product Manager- Consumer Internet, E-commerce & Emerging Technologies
Berlin

Summary

  • A Product Management Professional with 10+ years of experience in successfully building & launching multiple technology products spanning diverse domains across consumer internet & e-commerce
  • Drove multiple tech product launches across Europe, America and APAC, scaling upto millions of users
  • Led highly motivated cross-functional agile teams with a very strong product development focus on web, mobile and SmartTV platforms in both B2B and B2C domain
  • Skilled communicator with a passion to drive the product vision across internal & external cross-functional stakeholders

Overview

13
13
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

Senior Product Manager

The Adecco Group
11.2022 - Current
  • Leading a team of 2 PMs to oversee The Adecco group web platform marketplace end-to-end with a focus on search & discovery to improve candidate conversions across EU, Americas and APAC
  • Conceptualized and implemented AI based CV maker to improve job listing engagement by 10% and increase job application conversion by 2.5% to have a net revenue impact of €1.2 M
  • Designed a new recommendation widget to improve Job discovery and job application conversion by 2%
  • Improved the relevancy of the job search &match, thus reducing the search exit rate by 4.5%
  • Implemented a pipeline generation mechanism to capture & nurture B2B leads in real-time to uplift the revenue by €450k in 6 months.

Senior Product Manager

Zalando (Europe's Leading Fashion E-commerce)
03.2022 - 09.2022
  • Managed checkout and post-purchase funnel to improve conversion and reduce cancellations,returns and customer care contacts for Zalando lounge
  • Conceptualized and implemented delivery promise at an item level to improve the conversions by 0.5%
  • Initiated and launched pick up point delivery option in Czech republic to save €0.9M in costs per year
  • Launched a new payment method in Sweden market to improve new customer acquisition by approx 1%
  • Launched paperless returns in SE, DK with an adoption of 24% & 22% within 4 weeks of launch

Product Manager

BigBasket (India's largest grocery e-commerce)
08.2021 - 02.2022
  • Conceptualized and launched social commerce capability on BB platform to drive CTR by 8% and GMV by INR 0.5 Mn in 30 days
  • Redesigned the PWA experience to improve new user acquisition by 4.5% and conversion by 2.5%
  • Enhanced the smart basket recommendations to improve repeat purchase by 3%

Senior Product Manager

Jio platforms ltd
10.2017 - 07.2021
  • Led the design & development of Jio Appstore from PoC to market launch by Oct’19 to approx. 1 million users in India
  • Created product strategy & launched promo video, top charts, trending search to increase App installs by 30%
  • Led the design & development of Jio developer platform & beta program,QR based payments, hence onboarded 250+ large developers within a year of launch
  • Built and launched JioSphere (a localized browser) for India and 70+ countries on Android platforms
  • Ideated and launched key features like Private mode, browsing modes, PDF reader to improve Avg time spent per user by approx 20%
  • Initiated and built a hybrid content recommender system to improve the video watch time by approx 15%, by leading a team of data scientists and data engineers

Product Manager

IndiaMART(India's largest B2B marketplace)
04.2016 - 10.2017
  • Led the seller platform end-to-end, from seller on-boarding to entire seller life-cycle management
  • Conceptualized, implemented and drove adoption of various cross-platform features like product score, my drive, photo bank to improve product catalogue enrichment by approx 16%
  • Redesigned the entire seller onboarding journey, thus increasing the conversion rate by 12% and reduce the drop-off for each step by approx 10%
  • Extensively worked on matchmaking algorithms to improve relevancy, frequency and conversion of buyer requirements, thus increasing the lead consumption by 8% and no of unique users on seller platform from 820k/month to 1 Mn/month in a 6 months period


Associate software engineer

CGI(Client: British Telecom,UK)
10.2011 - 04.2014
  • Worked as an Oracle SQL, PL/SQL developer for a telecom client named British Telecom and successfully completed two BT (British Telecom) campaigns in the year 2012 and 2013.
  • Responsible for creating PL/SQL packages, procedures, functions, triggers, views and exception handling for retrieving, manipulating, checking and migrating complex data sets in Oracle DB.
  • Responsible for indexing and partitioning for performing performance tuning of Oracle DB.


Education

MBA - General Management

IIM Indore
India
06.2014 - 03.2016

B.Tech - Computer Science And Engineering

Dr MGR Educational And Research Institute
Chennai, India
06.2007 - 06.2011

Skills

Agile product management,product design,strategic thinking,new product development,user experience design,product launch and positioning,Data &AI,leadership and communication

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Software

Google Analytics,Tableau,JIRA,confluence,Balsamiq, Figma,Adobe XD,Azure DevOps,Hotjar

Certification

Product-led certified by Pendo.io

Interests

Electronic dance music production and DJing, Cooking, Travelling

Timeline

Product-led certified by Pendo.io

02-2023

Senior Product Manager

The Adecco Group
11.2022 - Current

Senior Product Manager

Zalando (Europe's Leading Fashion E-commerce)
03.2022 - 09.2022

Product Manager

BigBasket (India's largest grocery e-commerce)
08.2021 - 02.2022

Senior Product Manager

Jio platforms ltd
10.2017 - 07.2021

Product Manager

IndiaMART(India's largest B2B marketplace)
04.2016 - 10.2017

MBA - General Management

IIM Indore
06.2014 - 03.2016

Associate software engineer

CGI(Client: British Telecom,UK)
10.2011 - 04.2014

B.Tech - Computer Science And Engineering

Dr MGR Educational And Research Institute
06.2007 - 06.2011
Pranab Jyoti DekaSenior Product Manager- Consumer Internet, E-commerce & Emerging Technologies