Priyanka Basavalingaiah

Product : Customer Data Platform (Marketing Tech)

Key responsibilities:

• Crafted quarterly and bi-annual roadmaps.
• Set up continuous discovery process with customers to identify user needs.
• Managed full product lifecycle, from ideation through post-launch support.
• Defined and improved product KPIs such as performance metrics , adoption , Integration time.
• Collaborated with Sales for product demos to potential customers.
• Collaborated with delivery team to cross sell product through demos and marketing kits.
• Defined end to end user journeys for automation.

Key Achievements:

• Launched Actionable Insights , Data Mart to democratize 100Mil+ records of data for key clients.
• Improved adoption by 1 client for Actionable insights & Attribution Engine , 2 for Data mart & Extract capabilities.
• Cut down integration time by 50% for Messaging through process improvements.
• Led a team of PMs to launched analytical dashboard that empowered PMs to monitor product adoption.

Key responsibilities:

· Identify potential customers, crafting detailed user personas.

· Conducted customer interviews to confirm user demands and validate idea.

Product : Retail Store PoS

Key Responsibilities:

• Crafted quarterly and bi-annual roadmaps.
• Managed full product lifecycle, from ideation through post-launch support.
• Defined product specifications and oversaw execution.

• Negotiate with external vendors for integrating services.
• Identify Beta Retail stores to test the product.
• Closely worked with Sales , Marketing, Taxation, Finance , Warehouse , Operations and Customer support teams to deliver on the strategic initiatives.

Key Achievements :

• Launched Pre-Sales feature bringing INR 75L in revenue.
• Launched RTO feature , which brought in 5Cr in revenue.
• Launched Mi-Commerce App that enabled offline stores to sell online during Covid Pandemic.

Product : Receipt and Invoice platform (Distributors)

Key Responsibilities :

• Helmed ownership of 3 robust product subdivisions within the Invoicing landscape.
• Prepared strategic roadmap across 50 nations for integrating
• Write Product requirements document , User stories , Mock-ups and oversaw execution.
• Handled product lifecycle from requirements through post launch support.
• Collaborated with Sales, Marketing, Training and Documentation team and external vendors to deliver on the product strategy

Key Achievements:

• Brought in cost savings of 2.4Mil$ through Experian Integration to validate bad addresses across 12 nations.
• Boosted customer engagement with the new invoice dashboard by 50%.
• Launched the Voice of Customer feature to harness 50k customers feedback.

• Rescued and rejuvenated a Family business, ingeniously changing its model and steering it from losses to a commendable monthly prot of 33K INR

• Wokred as an engineer responsible for the design and developedment of the retail CRM.