Summary

Overview

Work History

Education

Skills

Websites

Timeline

SELECT IMPACT

Queen Humes

Middletown,DE

Summary

Senior Digital Marketing & Analytics Leader | Product-Led Growth & Customer Acquisition. Strategic digital marketing and analytics leader with 12+ years of experience driving revenue growth, digital acquisition, and product-led expansion across enterprise platforms. Expert in translating complex data into scalable marketing strategies across IPM, SEO, SEM, and lifecycle channels. Known for operating independently, partnering with sales and product teams, and delivering measurable funnel impact through experimentation, attribution modeling, and customer-centric execution.

Overview

years of professional experience

Work History

Manager, Digital Marketing & Product Analytics

ADP

01.2022 - Current

Senior analytics leader supporting ADP’s digital acquisition and product-led growth initiatives across paid, organic, and in-product channels.
Lead end-to-end performance strategy for digital purchase experiences and marketing funnels, influencing prioritization and revenue outcomes.
Own KPI frameworks across acquisition, engagement, and conversion for IPM and self-service platforms.
Partner with marketing, sales, UX, and engineering to optimize digital journeys—driving 20%+ conversion lift through testing and experience redesign.
Directed GA4 enterprise migration and standardized reporting ecosystem (Tableau, BigQuery, Looker), reducing manual reporting 40%.
Built multi-touch attribution models improving visibility into channel ROI and pipeline acceleration by 25%.
Led experimentation roadmap across landing pages, CTAs, and purchase flows in a test-and-learn environment.
Serve as senior thought partner to business leaders translating data into growth strategies amid ambiguity and evolving priorities.

Lead Data Analyst, Digital CX & Marketing

Comcast Business

03.2020 - 01.2022

Drove analytics strategy for digital self-service, billing, onboarding, and support journeys impacting enterprise and SMB customers.
Automated enterprise reporting pipelines reducing manual effort 60% and improving campaign decision velocity.
Built predictive models and CX dashboards linking digital adoption to NPS, retention, and ticket deflection.
Analyzed product flows including virtual assistance, autopay, login, registration, and order journeys to inform growth initiatives.
Partnered with marketing and operations to optimize digital campaigns and engagement strategies.

Senior Data Analyst, Marketing & Communications

University of Delaware – Lerner College of Business

08.2018 - 12.2019

Built integrated GA + CRM dashboards increasing campaign visibility 52%.
Supported lead generation programs, content testing, and email marketing optimization.
Delivered executive reporting and experimentation insights.

Project Manager & Brand Strategy Lead

Blue Blaze Associates

06.2019 - 08.2019

Developed KPI dashboards to guide growth strategy and brand performance.
Led data-driven repositioning efforts increasing awareness 68%.

Marketing & Business Strategy Lead

Celebration Gardens Group

07.2013 - 11.2017

Drove revenue growth 47% through multi-channel marketing programs.
Secured enterprise contracts generating $16M+ annually.
Led large-scale campaigns and strategic partnerships.