Summary
Overview
Work History
Education
Skills
Timeline
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Raj Kumar

Raj Kumar

Solan

Summary

With an MBA in Marketing and Finance, writing is the least of my skills. I'm great at understanding target markets and audiences - what they care about and motivating them to take action. I'm great at crafting messaging strategies that connect and drive behaviour.

An extensive background in writing, editing, marketing and research. I've been instrumental in training new colleagues in every opportunity and been a recognized leader, often presenting both internally and externally.

I've worked and succeeded in a wide range of environments - form start-ups to world-leading brands. I've developed a full range of content, including white papers, case studies, event collateral, sales collateral, email campaigns and strategies to utilize content across email, web and events.

Overview

8
8
years of professional experience

Work History

Freelance Content Writer

Various Clients
12.2023 - Current
  • Done content, creative, and copy writing for 3 US based clients
  • Written B2B content for thecompany's products such as email newsletters, social media posts, blogs, whitepapers, website, case studies, landing pages, online advertising and more
  • Performed in-depth research into topics to write clear and accurate copy.
  • Used Content Management Systems (CMS) to produce and submit work within agreed deadlines.
  • Generated and developed content concepts, presenting creative ideas and communicating value to get client buy-in.
  • Worked closely with comms, design and strategy teams to generate creative ideas and meet client's objectives.
  • Created resources and articles across wide range of subject matters and target audiences, adjusting content, style and tone to match.
  • Wrote copy for advertisements, email communications and media used in advertising.
  • Used data to build strategies for targeting specific markets and consumer demographics.
  • Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.
  • Delivered high-quality written content that was insightful, informative and entertaining.

Content Manager

Growthner
07.2022 - 12.2023
  • Managed a team of freelance writers, ensuring timely delivery of high-quality articles and blog posts.
  • Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
  • Implemented analytics tools to track content performance, making data-driven decisions for optimization.
  • Continuously refined editorial guidelines to ensure brand voice consistency across all channels.
  • Optimized website layout for better user experience, resulting in reduced bounce rates and increased time on site.
  • Consistently met tight deadlines while managing multiple projects simultaneously, prioritizing tasks effectively.
  • Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
  • Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
  • Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
  • Developed an efficient content management system for streamlined organization and easy accessibility of digital assets.
  • Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
  • Contributed ideas in brainstorming sessions which led to innovative campaign concepts attracting new clients.
  • Edited and proofread content for accuracy and readability.
  • Developed performance metrics to benchmark websites.
  • Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.

Content - Team Lead -

Halogig
12.2021 - 07.2022
  • Managed a content team consisting of five writers
  • Developed content strategy aligned with short-term and long-term marketing targets
  • Written different types of B2B content for the company, from blogs to articles, SEO content, website content, PRs and more.
  • Wrote creative posts for branding and promotion of the product and company such as social media posts, landing page content, online advertising, product descriptions and more.
  • Edited, proofread, and improved writers’ posts.
  • Developed an editorial calendar and ensured the content team is on board.
  • Assigned content writing tasks to the team on a regular basis
  • Collaborated with marketing and design teams to plan and develop the site, social media, and other content, style, and layout
  • Inspired and managed content teams in operational improvement through guidance, increasing efficiency and productivity.
  • Managed content distribution to online channels and social media platforms to increase web traffic
  • Stayed up-to-date with developments and generating new ideas to draw the audience’s attention.
  • Coordinated with digital marketing manager and boss on a regular basis.
  • Done keyword research and implemented SEO best practices to boost website traffic and ranking
  • Tracked the most important SEO metrics such as bounce rate, CTR, Google Analytics, backlinks, CTR etc.
  • Created strategy and content for various social media channels
  • Create social media advertising for Facebook, Instagram and Linkedin
  • Published and managed content on Wordpress

Content Writer -

Hashchain Fintech LLP
10.2019 - 09.2021
  • Wrote website content, blogs, and support page content for the company's 3 product websites
  • Wrote B2B content for companies' SaaS products
  • Wrote creative writing for thecompany's newsletter, social media channels, landing pages etc.
  • Encompassed a range of financial service offerings
  • Wrote Ghostwriting for Forbes and guest posting for various leading small business and finance websites
  • Created a brand new content strategy for the company's Lending Marketplace platform and wrote the landing page and blog section
  • Edited content contributions from staff to ensure accuracy, readability and brand-consistent tonality
  • Developed Video scripts, FAQs, emails and communication briefs
  • Wrote a brand new content for blockchain technology, machine learning, digital payment, cash flow forecasting, artificial intelligence and many other financial technology blogs and website content

Sr. Content Writer -

Ingenious Netsoft Pvt. Ltd
06.2017 - 10.2019
  • Created, edited and proofread text content for company websites and blogs with a team of 4 content writers
  • Worked closely with the SEO team to produce website content inclusive of meta tags, title tags, and header tags
  • Coordinated with the Corporate Communication and Marketing team to set long-term strategies for effective content creation
  • Created content using various multimedia formats that can be read, listened to, or viewed onscreen.
  • Wrote high-quality content articles on various topics such as finance, technical writing, travelling, IT, medical, sports, lifestyle, social media, environmental issues, youth, law, and general society.
  • Edited and rewritten articles assigned from time to time
  • Performed extensive web research to collect pertinent data and gather images related to the assigned article
  • Searched for websites and coordinated with site owners for guest posting opportunities
  • Created social media advertising for various social media channels like Linkedin, Facebook, Instagram and Twitter.
  • Designed and executed social media strategy across various social media platforms
  • Pefromed keyword research, content marketing and content publishing
  • Used on various content management system like WordPress and Hubspot
  • Created copy and creative content for Instagram, Twitter, Facebook and other social media channels

Digital Marketing Executive/ Content Writer -

Outsourcing Technologies
05.2016 - 06.2017
  • Wrote press releases for new product introductions, product copy, and monthly newsletters
  • Wrote creative and informative content for B2B, eCommerce, and B2C
  • Wrote social media posts and product descriptions
  • Developed and managed marketing plans for various social media platforms
  • Practised SEO, ORM, SMO, and other digital marketing techniques
  • Continual SEO development including keyword research, site optimization, and conversation rates

Education

MBA - Marketing and Advertisement

Dr. Y.S Parmar UHF
Aug 2014

BACHELORS OF ARTS - Mathematics and Economics

Himachal Pradesh University
Mar 2012

Skills

  • Adaptability to different writing styles
  • Content development
  • Content strategy
  • Copywriting
  • Brand building
  • Editing and proofreading
  • B2B and B2C writing
  • Strong research skills
  • Creating original and creative content
  • Good understanding of SEO
  • Organization skills
  • Communication skills
  • Leadership skills

Timeline

Freelance Content Writer

Various Clients
12.2023 - Current

Content Manager

Growthner
07.2022 - 12.2023

Content - Team Lead -

Halogig
12.2021 - 07.2022

Content Writer -

Hashchain Fintech LLP
10.2019 - 09.2021

Sr. Content Writer -

Ingenious Netsoft Pvt. Ltd
06.2017 - 10.2019

Digital Marketing Executive/ Content Writer -

Outsourcing Technologies
05.2016 - 06.2017

MBA - Marketing and Advertisement

Dr. Y.S Parmar UHF

BACHELORS OF ARTS - Mathematics and Economics

Himachal Pradesh University

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