Video effects & editing
Rakhi Bagga
Sr. Marketing Specialist
Berlin
Summary
Forward-thinking Marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Sr. Marketing Specialist
LONGi Solar Technology GmbH
12.2024 - Current
- B2B & B2D relationships - managing relationship with top tier distributors and C&I clients to maintain top brand positioning in Benelux.
- Events & Exhibitions - managing end-to-end key industry trade shows like Solar Solutions Amsterdam, showcasing brand's innovative products and product applications in the market.
- Social media - boosted social media presence (LinkedIn) with targeted updates from the company.
- Budget - maintained and tracked yearly budget and co-marketing activities with distributors and EPCs.
- Product launch - successfully launched hero products, ensuring timely delivery, audience understanding of the product, and comprehensive market penetration.
- Content writing - wrote engaging and successful blogs, PR articles, scripts etc.
- Strategy - developed and implemented marketing programs in Benelux with sales to boost sales with distributors, EPCs and installers.
Sr. Marketing Specialist
OpenText
09.2021 - 12.2024
- Email campaigns - leading B2B end-to-end email campaigns in AMER, EMEA and APAC, including email production process, schedule, and communication calendar
- A/B testing - devising and executing A/B test on subject line, message content, CTAs, segments and send time to drive performance lift
- Collaboration - working with local stakeholders in AMER and EMEA to send over 28 email campaigns (over 90 emails) per month
- Data quality & data privacy - ensuring that email data is fresh, accurate and complaint with GDPR regulations
- Reporting - reporting monthly email campaign performance to CMO and lifecycle email team
- CRM integration - partnering with IT and the mid-market team to assist in integration of various email and CRM platforms in one single instance
Marketing Manager (Project)
Sungrow Deutschland GmbH
01.2020 - 08.2021
- Strategy - planning and executing strategic marketing campaigns for large scale solar projects
- Social media - monitor social media and online sources for industry trends
Creating content for internal and external communications - Digital marketing - Setting up and analyzing online marketing campaigns
- Reporting - Creating report for post campaign analysis
- Collaboration - working with Key Account Managers to understand requirements and provide exceptional service to key customers.
- Content - working with HQ in China to implement content in European style.
- Admininstration - organising and maintaining calendar for paid media ads and work with local media partners.
Events Manager
Sungrow Deutschland GmbH
09.2019 - 12.2019
- Plan and execute European Renewable events on local and International scale within EMEA
- Liaise with marketing and PR colleagues to promote special events in social calendars
- Event and budget planning for exhibitions, conferences, training and
roadshow events - Event reporting and analysis
- Working with third parties and vendors to plan and coordinate events
Marketing Executive
Peter Warren Automotive
02.2018 - 07.2018
- Planning, organizing and analyzing marketing plans for international brands such as Honda, Toyota, Mercedes-Benz, Volvo, Skoda, and Renault
- Maintaining CRM systems –Mercedes Benz CRM portal, DealerSocket and Pentana Solutions
- Managing social media accounts – Facebook, Instagram, YouTube
Event management – planning, organizing and arranging sponsored events - Supplier relationship management – working collaboratively with agencies and other key partners
- Analysis of customer journey - Management and maintenance of the customer journey across all online touch points
- Google Analytics – Management, analysis and reporting of paid search, display, SEO, SMS, adwords, email acquisition and retention campaigns etc
CRM & Digital Production Executive
Autosports Group
02.2017 - 01.2018
- Responsible for assisting in designing marketing messages for notable international brands such as Audi, Volkswagen, Lamborghini, Volvo, Honda, and Alfa Romeo
- Maintaining CRM systems – Salesforce, Marketing Cloud and Pentana Solutions
- Event management – planning, organizing and arranging sponsored events
- Database management – cleaning, segmentation, updating and reporting
- Campaign reporting – Provide insight with campaign success and ROI
- OEM Marketing – Ensuring all activities are compliant with OEM brand standards and guidelines
Education
Bachelor of Science - Biochemistry And Molecular Biology
University Of Western Syndney
Sydney 06.2012 - 11.2016
High School Diploma -
Marrickville High School
Sydney 01.2010 - 12.2010
Skills
Email Marketing
Event Marketing
HTML
Project management
Google Analytics
Salesforce
Graphic design & animation
Interests
Knitting
Reading
Timeline
Sr. Marketing Specialist
LONGi Solar Technology GmbH
12.2024 - Current
Sr. Marketing Specialist
OpenText
09.2021 - 12.2024
Marketing Manager (Project)
Sungrow Deutschland GmbH
01.2020 - 08.2021
Events Manager
Sungrow Deutschland GmbH
09.2019 - 12.2019
Marketing Executive
Peter Warren Automotive
02.2018 - 07.2018
CRM & Digital Production Executive
Autosports Group
02.2017 - 01.2018
Bachelor of Science - Biochemistry And Molecular Biology
University Of Western Syndney
06.2012 - 11.2016
High School Diploma -
Marrickville High School
01.2010 - 12.2010
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