RAKSHIT GAMBHIR
Frankfurt am Main,Germany
Summary
A Digital Media professional with 10 years of demonstrated AdTech experience spanning Performance & Programmatic advertising including 6 years of experience in a people management role. During my career, I have worked closely with the clients to manage paid media & user acquisition across the desktop, mobile, CTV and Digital Out-of-Home channels.
I have a deep understanding of the core areas of AdTech and hands-on experience working with:
Demand side platforms: The Trade Desk, DV360, Amazon DSP, Active Agent, Xandr, InMobi Mobile DSP
Social media & Search platforms: YouTube, Google Ads
Ad verification vendors: Integral Ad Science, Double Verify, MOAT
Ad formats: VAST/VPAID video, Javascript / iFrame tags, Image banners, Natives and HTML5
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work history
Group Head, Programmatic
Publicis Media GmbH
10.2022 - 12.2024
- Lead and manage a team of 6 Programmatic Activation Managers
- Lead Media Activation and planning for Tier 1 clients (Reckitt, Essity, PUIG, Stelantis and Lactalis) for conception, operational processing, implementation of goal oriented programmatic campaigns and provide consulting
- Work with multiple internal/external teams like the Product, DSPs, Publishers and Sales
- Develop best practice models and ensure Customer success
- Won the Brand Marketing Excellence Award at The Trade Desk Bid factor Awards 2024
- Improve efficiency and productivity by streamlining the processes.
Senior Programmatic Manager
Publicis Media GmbH
04.2022 - 09.2022
- Created and managed advertising campaigns across programmatic channel on DSPs like The Trade Desk, DV360, Amazon, Yahoo, Active Agent and Microsoft Xandr
- Liaised with Planning teams and the clients on the Campaign planning, strategy and execution.
- Optimized & analyzed campaign performance, generated performance reports, developed proposals for the clients and participated in Client presentations.
Programmatic Manager
Publicis Media GmbH
05.2021 - 03.2022
- Setup, managed and optimized Programmatic campaigns on various DSPs.
- Worked closely with the Planning teams and the clients for the campaign executions.
Head, Account management
InMobi
03.2017 - 02.2021
- Managed a team of 4 Account Managers for APAC market to drive growth
- Played a major contribution in growing the South East Asia market revenue by 120% yoy ($13.2 Million in Q4 2019 vs $6 Million in Q4 2018) and ANZ market revenue by 35% ($4.1 Million in Q4 2020 from $3 Million in Q4 2019) even amidst Pandemic
- Onboarded and managed the strategic clients by building long lasting relationships
- Played key role in onboarding some of the advertisers like Procter & Gamble, Apple (News & Music), Amazon, Nestle, Uber, Ikea, Samsung, Unilever & Shopee to name a few, and scaled e-commerce vertical by more than 100% to $2.8 Million/quarter revenue
- Maintained over 85% client retention rate every year over a period of 3 years
- Devised strategy & media plans for the clients and conducted A/B tests
Account Manager
Applift GmbH, part of MGI group
08.2016 - 02.2017
- Managed the paid media on mobile channel for Applift EU and US markets
- Presented the company products to the Ad networks, SSPs and worked with them to build relationships
- Managed Premium Mobile RTB Accounts (King.com being the biggest account) and delivered client-side technology solutions focused on Programmatic Mobile Advertising
Account Manager
InMobi
04.2014 - 08.2016
- Expanded our paid media business portfolio by identifying upsell and cross-sell opportunities in South East Asia & ANZ markets; and structured strategic deals
- Worked collaboratively across internal teams to manage creative approval, policy compliance, ad optimization & campaign performance specific to individual client requirements and served as an account strategist to build global media plans
- Analyzed loads of data to arrive at insights about the campaigns
- Supported sales team towards exceeding sales goals through effective campaign strategy and optimization
Education
Master of Business Administration - Finance
Narsee Monjee Institute of Management Studies
07.2012 - 04.2014
Bachelor of Engineering -
Birla institute of technology and science
08.2007 - 05.2011
Skills
- MS Excel
- SQL
- PowerBI
- Salesforce
- JIRA
- Team management
- Problem-solving & Decision making
- Analytical skills
- Client Services
- The Trade Desk
- Google DV360
- Amazon DSP
- Google Ads
- App Marketing
- Brand Marketing
- Google Analytics
Languages
English
Native
German
Intermediate
Personal Information
Work Permit: Authorized to work in Germany
Accomplishments
- Won the Brand Marketing Excellence Award at The Trade Desk Bid factor Awards 2024
- Won the Avengers Award for the Superhero Team 2 times (in 2017 and 2019)
Timeline
Group Head, Programmatic
Publicis Media GmbH
10.2022 - 12.2024
Senior Programmatic Manager
Publicis Media GmbH
04.2022 - 09.2022
Programmatic Manager
Publicis Media GmbH
05.2021 - 03.2022
Head, Account management
InMobi
03.2017 - 02.2021
Account Manager
Applift GmbH, part of MGI group
08.2016 - 02.2017
Account Manager
InMobi
04.2014 - 08.2016
Master of Business Administration - Finance
Narsee Monjee Institute of Management Studies
07.2012 - 04.2014
Bachelor of Engineering -
Birla institute of technology and science
08.2007 - 05.2011
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