RALPH DE OCAMPO
Berlin
Summary
Well- and organized and creative Merchandising professional with extensive experience in retail and visual merchandising across premium global brands. Highly skilled in presenting consumer tastes and business needs within competitive retail environments. Proven ability to boosts sales, reinforce brand identity and deliver best-in-class visual standards. Detail-oriented team player with strong organizational, time management, and problem solving skills, capable of handling multiple projects simultaneously with a high degree of accuracy.
Overview
18
18
years of professional experience
Work History
RETAIL STORE SUPERVISOR
NEW BALANCE
BERLIN, GERMANY
10.2025 - Current
- Directed store operations each day, focusing on delivering high-quality customer service and maintaining effective workflow processes.
- Developed and delivered comprehensive training programs to enhance product knowledge and sales skills among new team members.
- Coordinated inventory processes, maintaining precise stock levels and strategically organizing merchandise displays.
- Tracked sales performance trends and communicated insights to optimize team strategies and elevate customer interactions.
- Executed visual merchandising strategies to optimize product displays and elevate customer engagement.
- Analyzed and resolved customer inquiries and complaints, ensuring timely and effective solutions.
- Assessed employee performance metrics and provided actionable feedback to enhance productivity.
REGIONAL VISUAL MERCHANDISER
NEW BALANCE
BERLIN, ITALY AND AUSTRIA
09.2023 - 03.2024
- Analyzed market trends and designed visual merchandising layouts to optimize product visibility and appeal.
- Oversaw alignment with brand standards by coordinating efforts with store teams to ensure consistent implementation of guidelines.
- Analyzed store layouts to maximize product visibility and drive sales performance.
- Guided and supported new visual merchandisers, leading to elevated performance standards and cohesive brand representation across the region.
- Oversaw the integration of visual merchandising elements into comprehensive design plans during store remodels and new openings, promoting a unified customer experience.
- Partnered with store managers to enhance customer experience through innovative display promotions and strategic layout modifications.
- Coordinated and conducted comprehensive visual merchandising audits alongside store managers and visual merchandisers to ensure optimal product display.
- Monitored implementation of visual merchandising guidelines during store visits to enhance brand presentation.
RETAIL SALES ASSOCIATE
NEW BALANCE
MILAN, ITALY
09.2016 - 02.2023
- Managed cash register operations while ensuring detailed receipts were provided to customers.
- Coordinated team efforts to meet sales objectives, enhancing overall team success and morale.
- Engaged with customers to clarify product details and support informed selections and successful purchases.
- Facilitated customer transactions by guiding them through the purchasing process. Oversaw item location to enhance shopping efficiency. Championed customer engagement by promoting reward program participation.
RETAIL SALES ASSOCIATE
NIKE
MILAN,ITALY
09.2014 - 09.2016
- Delivered exceptional customer service, enhancing overall shopping experiences and fostering loyalty.
- Assisted in visual merchandising, ensuring product displays aligned with brand standards and seasonal promotions.
- Processed transactions accurately, maintaining cash register integrity and providing detailed receipts to customers.
- Collaborated with team members to achieve sales targets, contributing to a positive work environment and team success.
RETAIL SALE ASSOCIATE
FERRARI STORE
MILAN,ITALY
08.2008 - 09.2014
- Organized merchandise displays to enhance visual appeal and costumer flow.
- Stocked, labeled and arranged products by size, style and color.
- Created and maintained visually compelling displays for new and featured products.
- Delivered premium costumer service to drive loyalty, retention and repeat sales.
- Supported loss prevention initiatives and monitored shopper behavior.
- Collaborated with store managers on layout updates, promotions and VM improvements.
Education
High School Diploma -
PROFESSIONAL INSTITUTE FOR COMMERCE AND TOURISM
Milan, Italy04-2007
Skills
- Store operations
- Staff management
- Inventory monitoring
- Visual merchandising
- Teamwork and collaboration
- Time management
- Attention to detail
- Problem-solving abilities
- Multitasking Abilities
- Team leadership
Sales strategies
Staff supervision
Multitasking and organization
Visual Merchandising & Brand Presentaion
Assortment and Inventory Management
Brand Image alignment
Window displays, Mannequins styling
Signage, Graphics &In-store Communication
Inventory audits & Improvement plans
Product Knowledge & Customer Service
Organization Policies & Store Standards
Inventory management
Store opening and closing
Sales strategies
Websites
Accomplishments
- Store Supervisor -2025
- Regional Visual Merchandiser - 2023/2024
- Best Standards Award, Retail Summit 2023 - Manchester, UK
- Attended VM, Regional Area Managers, annual meetings - Amsterdam, Netherlands
- Best Standards Award, Retail Summit 2022 - Faro, Portugal
- Officially recognized as Visual Merchandiser
- Team of the Year - 2018,2019 and 202-
- Frequently selected to assist store remodeling and openings across EMEA
Languages
Filipino Tagalog
Native or Bilingual
English
Native or Bilingual
Italian
Native or Bilingual
Timeline
RETAIL STORE SUPERVISOR
NEW BALANCE
10.2025 - Current
REGIONAL VISUAL MERCHANDISER
NEW BALANCE
09.2023 - 03.2024
RETAIL SALES ASSOCIATE
NEW BALANCE
09.2016 - 02.2023
RETAIL SALES ASSOCIATE
NIKE
09.2014 - 09.2016
RETAIL SALE ASSOCIATE
FERRARI STORE
08.2008 - 09.2014
High School Diploma -
PROFESSIONAL INSTITUTE FOR COMMERCE AND TOURISM