Raluca Hartmann
Timisoara
Summary
Retail International Markets Manager with proven track record in managing multiple markets efficiently across Central and Eastern Europe. Demonstrated success in optimizing operations and fostering team collaboration. Leveraged leadership and strategic planning skills to drive performance and adapt to dynamic business needs.
Overview
21
21
years of professional experience
Work History
Country Cluster Manager
KiK Textilien und Nonfood GmbH
10.2022 - Current
- Supervision and control of the Group's country subsidiaries in Poland, Czech Republic, Slovakia, Hungary, Bulgaria and Romania; overseeing the implementation of the group's strategy at national level, as well as development of customized, country specific approaches, in accordance with subsidiary specific needs (with focus on price positioning strategy, operational efficiency, expansion and development strategy, personalised store formats)
- Analysis and tracking of specific KPI data to identify opportunities for improvement and price repositioning; Budgeting and P&L responsibility for the country cluster
- Cooperation with the marketing team to create relevant and effective country-specific campaigns.ecific campaigns
- Heading several strategic cross functional projects within the European HQ (Shop formats, Category differentiators)
Country Manager Bulgaria
KiK Textilien und Nonfood Bulgaria
06.2022 - 01.2024
- Same responsibilities as for the Romanian Market
Country Manager Romania
KiK Textilien und Nonfood Romania
06.2018 - 01.2023
- Manage and coordinate the activity of the local subsidiary to fulfill the business objectives; develop the network according to annual expansion plan, develop sales according to sales plan, plan and monitor budgeted costs (staff, rent, other costs, etc.) and specific KPIs
- Support and supervise Sales Directors and the sales team in the implementation of policies, concepts and standards throughout the shop network
- Ensure that corporate policies and legal guidelines are known and adhered to at all times
- Coordination and monitoring of employees and local departments in the head office RO; active support in the cooperation between head office RO and sales team RO
- Constant feedback on local market characteristics, potential risks and opportunities to ensure that the company has an accurate overview of the market and the future
- Analysing problematic situations and events to provide proactive solutions to ensure the development and growth of the company
Country Manager Romania
Adesso TXM Romania
07.2015 - 06.2018
- Setting up and launching the TXM brand on the Romanian market, including overseeing all legal, administrative and tax implications of the process
- Development of the corporate structure, departmental budgets and operational processes necessary to enter the Romanian market (market entry planned and achieved in QIV 2015)
- Implementation of the market entry strategy, the site development plan and the support structure for the first years of presence on the local market: Network of 40 shops opened in less than 2 years, key performance indicators for company productivity and profitability higher than originally planned
- Overseeing, coordinating and developing local departments - Expansion & Construction & Facilities, Sales & Store Operations, Marketing, Logistics, Finance, IT, HR and Administration
- Analyzing and reporting the local company's financial results at Group level; taking proactive measures to optimize costs and improve the efficiency of resources
- Monitoring the achievement of budgets, specific targets and KPIs for all subordinate departments
Head of Sales, Shop Operations and Human Resources
dm drogeriemarkt
06.2010 - 06.2015
- Development and implementation of the sales plan, budgets and specific KPIs (productivity, inventory, etc) according to the company's business development and marketing strategy
- Implementation of sales and cost optimisation measures to achieve profitability at cost centre level; decision to close / relocate business based on P&L, forecasting tools and other specific KPIs
- Project management: coordination of the new cash registers and shop inventory software implementation project in the Romanian shops (SAP Retail)
- Coordination, monitoring and approval of operational procedures/ policies/ processes related to store organisation
- Setting up the HR department structure and processes in line with the strategic, specific needs and objectives of the organisation
- Coordination and oversight of ongoing processes and specific project activities in the area of responsibility (HR administration, selection and recruitment of employees, training and development)
- Development and implementation of talent management process in the organisation, motivation and performance management processes, manager development academy
- Human resources budget - planning and implementation in collaboration with sales department, in relation to specific key indicators such as headcount, turnover, productivity and optimisation of labour standards
Retail Regional Manager
Telekom (ex Cosmote) Romania Mobile Communications
05.2006 - 06.2010
- Opening, development and coordination of shops in the territory (in Western Romania), evaluation and approval/closure of shops according to negotiated, specific franchise agreement criteria
- Recruitment, training and evaluation of employees in franchise shops (recruitment, initial training, targeted skills training, monitoring and continuous employee evaluation)
- Brand oversight in accordance with marketing specifications in all outlets; development and monitoring of promotion / marketing plans and agreed budgets of franchisees.
Corporate Sales Account Executive
Telekom (ex Romtelecom)
09.2004 - 06.2006
- Achieving sales targets and agreed performance indicators
- Negotiating service contracts and terms and conditions with client organisations; retaining existing client organisations and winning new business opportunities
- Developing new, personalised technical solution packages together with the sales support team to meet the specific needs of client companies; supervising the implementation team throughout the contract period and coordinating post-sales activities
Education
Certificate of Advanced Studies - International Retail Management
University of St. Gallen
Switzerland04.2024
Bachelor of Science - European Studies and International Relations
Universitatea De Vest Timisoara
Timisoara06.2004
High School Diploma -
Christ College Brecon
United Kingdom06.2000
Skills
- Operational efficiency management
- Retail asset management
- Cross-channel management expertise
- Workforce optimization strategies
- Strategic corporate communications
Timeline
Country Cluster Manager
KiK Textilien und Nonfood GmbH
10.2022 - Current
Country Manager Bulgaria
KiK Textilien und Nonfood Bulgaria
06.2022 - 01.2024
Country Manager Romania
KiK Textilien und Nonfood Romania
06.2018 - 01.2023
Country Manager Romania
Adesso TXM Romania
07.2015 - 06.2018
Head of Sales, Shop Operations and Human Resources
dm drogeriemarkt
06.2010 - 06.2015
Retail Regional Manager
Telekom (ex Cosmote) Romania Mobile Communications
05.2006 - 06.2010
Corporate Sales Account Executive
Telekom (ex Romtelecom)
09.2004 - 06.2006
Certificate of Advanced Studies - International Retail Management
University of St. Gallen
Bachelor of Science - European Studies and International Relations
Universitatea De Vest Timisoara
High School Diploma -
Christ College Brecon