Overview
Work History
Education
Skills
Timeline
Generic
Rehma Aziz

Rehma Aziz

Overview

8
8
years of professional experience

Work History

Growth Marketing Manager

Deepvertise
01.2024 - Current
  • Develop and implement tailored growth strategies that align with the company's objectives.
  • Focus on attracting new customers, improving retention, and increasing revenue, all while monitoring market trends and analyzing competitor activity.
  • Create, execute, and refine multi-channel marketing campaigns across digital, content, and performance marketing platforms to boost brand awareness, engage target audiences, and deliver measurable results that support business success.
  • Use data and analytics to identify opportunities, test new ideas, and optimize strategies. This approach ensures maximum return on investment and drives sustainable, long-term growth.
  • Conducted market research to identify trends and inform campaign planning.

Strategic Marketing Manager

GoZayaan
05.2021 - 05.2023
  • Collaborate with ISVs and strategic partners to develop campaigns for customer acquisition, retention, and increasing customer lifetime value (LTV) by up to 85%.
    Distribution across national campaigns, including listing in all partnership programs
  • Develop data-driven strategies for evaluating relationships and investments based on ROAS (return on ad spend), CAC (customer acquisition cost), and CPA (cost per acquisition).
  • Led co-branding campaigns in collaboration with the GoZayaan team, including on TikTok, Meta, Google, and ASA, for the rebranding and relaunch strategy in Q1 and Q2. The result was a 110% increase in brand awareness and customer loyalty.

Marketing Specialist

Foree
09.2019 - 05.2021
  • Designed and executed digital payment promotion campaigns, increasing customer engagement and lowering acquisition costs.
  • Built in-house creative assets using Adobe Creative Suite and Canva for digital media.
  • Managed campaigns across Google Ads, Facebook Ads, HubSpot, and Salesforce, ensuring seamless execution and tracking.
  • Leveraged Google Analytics and Tableau to monitor performance and optimize campaigns.
  • Achieved 1,500+ B2B business acquisitions and onboarded 90,000+ B2C users within 10 months.

Marketing Associate

Delivery Hero
08.2018 - 09.2019
  • Led high-budget performance marketing campaigns across Meta, Google, and Apple Search Ads (ASA).
  • Collaborated with global teams and agencies to execute strategic PR and branding initiatives.
  • Managed partnerships and drove viral trends, positioning Foodpanda as the 2nd most viral brand in APAC.
  • Designed and executed 30+ campaigns, scaling daily orders from 60,000 to 1.7 million per month.
  • Created engaging content with 5.5M+ views, optimizing a $35,000 monthly marketing budget.
  • Boosted brand visibility by developing and executing targeted marketing campaigns.
  • Enhanced social media presence with creative content and effective targeting.

Key Account Manager

Walnut Agency
03.2018 - 08.2018
  • Managed accounts for brands including Red Bull, EBM, Pepsi Group, and various films and entertainment clients.
  • Stayed updated on campaign developments and pitched unique ideas tailored to each brand, while managing client relationships and requirements.
  • Pitched and shared ideas to transform brand image through contextual content and targeted strategies aligned with each brand's KPIs

Media Planner

Aaj Tv
03.2017 - 03.2018
  • Developed comprehensive media plans aligning with client objectives and target audiences.
  • Analyzed market trends and audience insights to optimize campaign performance.
  • Created detailed reports on brand performance, agency activities, and internal sales execution.
  • Collaborated with agencies such as GroupM, Mindshare, Adcom, Starcom, and several others.

Education

Bachelor of Arts - Advertising And Marketing

Iqra University
Karachi

Diploma - Digital Marketing

Insitute of Business Administration
Karachi
04-2018

Skills

  • Marketing & Strategy: Performance Marketing, Digital Partnerships, Growth Strategies, Campaign Management, ROI Optimization
  • Analytics & Data: Google Analytics, Tableau, Power BI, A/B Testing, Data-Driven Decision Making
  • Tools & Platforms: Google Ads, Meta Business Suite, LinkedIn Ads, HubSpot, Salesforce, Marketo, Hootsuite, Canva, Adobe Photoshop, SEMrush, Mailchimp, WordPress, Shopify, Notion, Trello, Slack
  • Languages: English (Fluent), German (B2- proficiency)

Timeline

Growth Marketing Manager

Deepvertise
01.2024 - Current

Strategic Marketing Manager

GoZayaan
05.2021 - 05.2023

Marketing Specialist

Foree
09.2019 - 05.2021

Marketing Associate

Delivery Hero
08.2018 - 09.2019

Key Account Manager

Walnut Agency
03.2018 - 08.2018

Media Planner

Aaj Tv
03.2017 - 03.2018

Bachelor of Arts - Advertising And Marketing

Iqra University

Diploma - Digital Marketing

Insitute of Business Administration

Similar Profiles

CREATE PROFILE
Rehma Aziz