Jed Reitler
SALES & MARKETING EXECUTIVE
Phoenix
Summary
Results-driven Sales and Marketing Manager with global expertise in coordinating and managing staff and deploying successful marketing campaigns. Profitable leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
30
30
years of professional experience
Work History
Sales Manager
Renewal by Andersen
Boston, MA
01.2023 - Current
- Grew field marketing from 5 to 50 associates in 9 months. Optimized lead quality and conversions to boost annual revenue from $3.7m to $8.5m. Created KPIs and processes to boost morale and customer experience.
- Increased Y/Y Revenue 130% to $8.5m
- Increased Lead Conversion 3x to 12%
- Lowered Cost of Marketing 30%
- Lowered CAC 25% to $750
- Developed and executed integrated marketing campaigns to drive brand awareness and lead generation.
- Collaborated with cross-functional teams to optimize product positioning and messaging in local markets.
- Analyzed market trends and consumer insights to inform strategic marketing initiatives and enhance engagement.
- Managed event planning and execution to promote products and strengthen customer relationships.
Vice President, Sales and Marketing
Credit Glory
Boston, MA
01.2020 - 01.2023
- Overhauled national sales team to boost efficiency and profitability in 18 months. Lead sales and digital marketing of consumer credit repair.
- Increased revenue per agent 27%
- Lowered sales expenses 67%
- Lowered unhandled leads 96%
Vice President, Sales and Marketing
VADAR Systems
Acton, MA
01.2014 - 01.2020
- Grew profitable revenues of 2 divisions. Created innovative omnichannel marketing campaigns that have resulted in increased brand equity, new business channels, and expansive market awareness.
- Increased new accounts 375% and new revenue 620%
- Grew lead generation 210% and lead conversion 120%
Sales Finance Executive
Cisco Systems
Irvine, CA
01.2008 - 01.2014
- Managed strategic growth of Cisco's $820M cloud and data center technology. Led negotiation teams, coordinating Sales, Legal, and Marketing functions.
- Implemented a new capital leasing model for on-demand cloud sales
- Optimized deals to grow sales from $240M to $820M in one year
- Earned 2 awards in 1 year for team leadership and sales innovations
Sales Finance Executive
Linksys
Irvine, CA
01.2000 - 01.2008
- Program Manager, Project Manager, and Cross-Functional Team Leader of Advanced Technologies with Cloud Computing Experience. Brokered business partnerships to build new business models and enter overseas markets.
- Created global channels and expanded to $4m revenue in 2 years
- Drove market promotion to grow existing channel sales 350%
- Reduced subscriber loss 85% with new marketing programs
Sales Finance Executive
Northrop Grumman
Los Angeles, CA
01.1996 - 01.2000
- Contracts and Pricing Manager, Database Systems Developer, Major Contract Financing Manager. Negotiated and managed contracts for advanced technologies and the $900M Super Hornet program.
- Won 80% of proposals bid to capture $50M in new business.
- Managed contracts and pricing for Nunn-Perry award winning mentor-protégé programs.
Education
Bachelor of Science (BS) - Microbiology & Molecular Genetics
UCLA
Masters of Business Administration (MBA) - undefined
Loyola Marymount University
Skills
Account management
New business development
Performance improvement strategies
Team leadership
Sales coaching expertise
Strategic sales planning
Section name
- Global Sales Management
- Field Marketing Management
- Event & Retail Management
- Business Development Management
Timeline
Sales Manager
Renewal by Andersen
01.2023 - Current
Vice President, Sales and Marketing
Credit Glory
01.2020 - 01.2023
Vice President, Sales and Marketing
VADAR Systems
01.2014 - 01.2020
Sales Finance Executive
Cisco Systems
01.2008 - 01.2014
Sales Finance Executive
Linksys
01.2000 - 01.2008
Sales Finance Executive
Northrop Grumman
01.1996 - 01.2000
Masters of Business Administration (MBA) - undefined
Loyola Marymount University
Bachelor of Science (BS) - Microbiology & Molecular Genetics
UCLA