Rihem Bichiou
Marketing & Copywriting Associate
Göttingen
Summary
Aspiring marketing professional and current Master’s student in English Literatures and Cultures, specializing in copywriting, social media strategy, and content creation. Skilled in blending creative vision with data-driven insights to execute impactful marketing campaigns. Trilingual in Arabic, English, and French, bringing a unique, cross-cultural perspective to digital marketing and brand engagement, committed to developing compelling content that resonates and builds lasting connections.
Overview
2024
2024
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
4
4
Languages
Work History
Customer Care Representative
Assist Digital
Tunis
5 2023 - 8 2023
- Product: Booking.com
- Addressed customer inquiries, resolved issues, and provided support to ensure a positive and satisfactory customer experience.
Marketing Communications Specialist
Sport4Tunisia
Tunis
10.2021 - 07.2023
- Forecasted and tracked marketing trends, collected and analyzed data, and reported on key research findings to inform strategic decisions and enhance campaign effectiveness.
- Executed and assessed over 20 marketing campaigns, ensuring timely delivery and achieving measurable success in audience engagement and brand visibility.
- Created, scheduled, and managed engaging social media content across platforms, resulting in a 35% increase in engagement and a 40% growth in follower count.
- Developed and ran promotional contests, including designing concepts, establishing rules, coordinating prizes, and implementing social media promotion strategies, boosting brand interaction by 20%.
- Prepared compelling segments for TV and radio programs to effectively promote company services, expanding reach to thousands of viewers and strengthening brand recognition.
Freelance Community Manager
Chill&Lit
Tunis
07.2021 - 08.2021
- Developed and executed targeted social media campaigns and communication strategies, boosting profile visibility by 200 new followers in the first month.
- Provided engaging text, image, and video content for all social media and professional accounts, resulting in a 5% growth in audience reach and a notable uptick in post interactions.
Community Management Intern
TalentLab
Tunis
03.2021 - 06.2021
- Created and published content that promoted the brand and implemented social media strategies, resulting in a 15% increase in engagement across platforms within three months.
Analyzed campaign performance and prepared detailed reports using relevant metrics, leading to a 10% improvement in targeting accuracy.
Participated in 3 brand awareness events, contributing to increased visibility and engagement with new audiences.
Market Research Intern
Office City
Nabeul
01.2019 - 01.2020
- Conducted over 25 surveys to gather and analyze consumer feedback, uncovering key insights that guided improvements in marketing and product strategies.
Assessed customer and employee satisfaction levels, producing actionable insights that enhanced team engagement and service delivery.
Collected and analyzed competitor data and sales trends, identifying new market opportunities that helped the company expand into two additional market segments.
Education
Master of Arts - English: Language, Literatures And Cultures
Georg-August University of Göttingen
Göttingen, Germany 10.2023 - Current
Bachelor of Arts - English For Communication
Higher Institute of Languages of Tunis
Tunis, Tunisia 09.2018 - 06.2021
Skills
Content Creation and Copy Writing
Social Media Management
Campaign Management
Data Analysis and Market Research
SEO and Digital Analytics
Brand Promotion
Innovative Content Development
Analytical thinking
Adaptability
Media Experience
- Co-hosted and presented promotional content for the sports betting company "Tounes BET" on a sports TV program during the 2022 World Cup.
- Sports Advertisement Talent – Acted in an ad for the sports betting company "Tounes BET" (2022).
Certification
Digital Marketing Training, 2021, TalentLab training center.
Accomplishments
- Event Department member at "Tunivisions Club ISLT" (2020 - 2021).
- Community Manager at "We are Nabeul" (2020 - 2021).
Timeline
Master of Arts - English: Language, Literatures And Cultures
Georg-August University of Göttingen
10.2023 - Current
Marketing Communications Specialist
Sport4Tunisia
10.2021 - 07.2023
Freelance Community Manager
Chill&Lit
07.2021 - 08.2021
Community Management Intern
TalentLab
03.2021 - 06.2021
Market Research Intern
Office City
01.2019 - 01.2020
Bachelor of Arts - English For Communication
Higher Institute of Languages of Tunis
09.2018 - 06.2021
Customer Care Representative
Assist Digital
5 2023 - 8 2023