Rita van Rooyen
International Business Development Specialist
Pfronten
Summary
Highly versatile professional with extensive business development experience across three continents, including work with startups, research institutes, and as an independent consultant with own company. Formal education in Business Economics and Digital Cinema, with an MBA and a Master of Fine Arts degree. An expert in stakeholder management and product marketing, with a strong focus on product representation and customer relations. Successfully initiated and organized a board of advisors for an innovative medical diagnostic solution aimed at improving healthcare in South Africa’s low-resource settings. Known for approaching complex problems with tenacity, dedication, and a solution-oriented mindset.
Experienced with overseeing multifaceted projects and ensuring alignment with organizational goals. Utilizes effective communication and team coordination to drive project success. Track record of implementing risk management strategies and optimizing resource allocation.
I am looking for a job with personal responsibility in a dynamic company with an international orientation. Due to my role as a mother, I am initially seeking remote part-time employment. If you are not looking for a straightforward CV with yes-man qualities, but for a personality full of ideas, drive, and a very strong willingness to learn, then I would like to show you what makes me tick.
Overview
24
24
years of professional experience
2001
2001
years of post-secondary education
4
4
Languages
Work History
Freelancer – Senior Project Lead
Atlanto e.U. Business Consulting
04.2023 - 12.2023
- Services in areas of project management, client relationships, social media management, executive reputation and company profile management, market research, and business development
- Maintained open communication by presenting regular updates on project status to customers.
- Analyzed project performance data to identify areas of improvement.
- Lead in various content management projects. In one instance my team and I realized a 55% increase in unique page views of a corporate LinkedIN profile within a three month period for a startup client offering circular economy solutions.
Translator, Part-time, Home Office, Incl. 3 Years of Parental Leave
KHG & Global Holz GmbH
04.2015 - 12.2023
- Correspondence and documents English-German
- Provided real-time interpretation services during conferences, contributing to seamless communication between speakers and attendees.
Self-employed Consultant With Own Company
mHealth Inc.
07.2011 - 02.2015
- Product consulting for the CSIR South African research center for medical technology lighthouse project (mobile diagnostics)
- Established an interdisciplinary network for market presentation and product placement
- Foundation of a research advisory board
- Strong experience in conducting product discovery with users
- Conception and organizational management of clinical trials
- Marketing & Media Consultant for 'mobile health' diagnostics
- Product marketing and representation at World Health Congress
- Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
- Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
Senior Director Studio Operations
MFORMA GROUP, Inc.
01.2000 - 01.2006
- Company Overview: previously Indiqu Inc, now Hands-On Mobile Inc
- Developed and executed product strategy and roadmap, incl
- Global product planning of apps, digital games, and media
- Lead cross-functional teams to develop and customize mobile applications
- Worked directly with mobile network carrier customers in North and Latin America to deploy content programs and platform services
- Designed and produced from concept to launch to upgrades a first-to-market product for snow sports enthusiasts, providing real-time snow information for over 800 ski resorts. This wireless channel was successfully deployed with 6 mobile network operators.
- Responsible for revenue reporting, budgeting, statements of work for new technology development, and platform enhancement sales
- Primary interface between business development, technical operations, and engineering to create business around mobile operator customers
Education
M.F.A. - Digital Cinema
National University
Los Angeles, California 08.2009 - 04.2011
Diplom Betriebswirt (FH) - Business Economics, International Marketing
German University of Applied Sciences
Neu-Ulm, Bavaria 10.1994 - 10.2000
Abitur (German A-Level) - mathematics and natural sciences
Secondary School
Füssen, Bavaria07-1992
U.S. High school diploma - undefined
Palmyra Area Senior High School
Palmyra, Pennsylvania 08.1989 - 08.1990
Skills
Digital Marketing
Biography
- 06/03/72, Born in Füssen, Bavaria
- 08/1989, Attended high school in the U.S. on a scholarship
- 04/2015, Returned to Bavaria
Publications
- Universal personal diagnostic platform, Patent, 07/14/12, 8737971
- Results of a pilot study in Kraaifontein, South Africa, Medical publication, 2015
Timeline
Freelancer – Senior Project Lead
Atlanto e.U. Business Consulting
04.2023 - 12.2023
Translator, Part-time, Home Office, Incl. 3 Years of Parental Leave
KHG & Global Holz GmbH
04.2015 - 12.2023
Self-employed Consultant With Own Company
mHealth Inc.
07.2011 - 02.2015
M.F.A. - Digital Cinema
National University
08.2009 - 04.2011
Senior Director Studio Operations
MFORMA GROUP, Inc.
01.2000 - 01.2006
Diplom Betriebswirt (FH) - Business Economics, International Marketing
German University of Applied Sciences
10.1994 - 10.2000
U.S. High school diploma - undefined
Palmyra Area Senior High School
08.1989 - 08.1990
Abitur (German A-Level) - mathematics and natural sciences
Secondary School
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