Rodolfo Anez
Senior Consultant with over 15 year expertise in Market Research and Business Intelligence Management
Singen (Hohentwiel),BW
Summary
Accomplished professional with extensive experience in market research and business intelligence for renowned international organizations, including the International Monetary Fund and the Inter-American Development Bank, as well as leading multinational companies in the consumer goods, pharmaceutical, and cosmetics industries. Demonstrated expertise in managing quantitative projects and a proven ability to lead and collaborate within multicultural teams. Currently residing in Germany and fully authorized to work without sponsorship.
Overview
15
15
years of professional experience
4
4
Languages
Work History
Consultant
Independent
08.2024 - 01.2025
- Perform consultancies in the areas of market research and business intelligence for different companies in Bolivia.
Head of Commercial Planning
Natura Cosmetics
09.2022 - 07.2024
- Directed a team of 10 professionals, including the areas of Business Intelligence, Market Research, Demand Planning, Pricing Strategy, Sales Force Effectiveness, and Commercial Innovation.
- Successfully established effective KPIs and procedures that proved to be crucial for the company in turbulent times.
- Established a methodology for market research, both internal and external, as well as quantitative and qualitative, that led the company to more informed decision-making, considering consumers' perspective.
- Actively participated in weekly management committees, contributing to crucial decisions for the company, advocating data-driven decision-making among other managers and the CEO.
Commercial Excellence Manager
Tecnofarma Bolivia (Adium Pharma Group)
05.2021 - 08.2022
- Responsible for the market research and intelligence of the company, administering the information from external monthly audits, pharmacies, and internal databases. Performed analysis and forecasts of the pharmaceutical market, and analysis of segmented markets for our brands and competitors.
- Managed the Sales Force Effectiveness Area, created and monitored productivity KPIs, performed sizing and deployment analysis, and monitored sales force incentives.
- Managed the companies' CRM and clients' database.
Business Intelligence and Innovation Manager
Natura Cosmetics
03.2018 - 05.2021
- Managed all companies' initiatives related to business intelligence, CRM, sales innovation, and KPIs.
- Performed continuous market research analysis, such as surveys and focus groups, on direct sales agents and consumers.
- Developed processes for marketing and sales activities, and created KPIs and ROI analysis standard procedures.
Consultant
Independent
05.2017 - 02.2018
Senior Business Analyst
Kimberly Clark Corp
09.2016 - 05.2017
- Collaborated with cross-functional teams, ensuring a cohesive approach to business analysis.
- Performed ROI analyses for commercially related investments.
- Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.
Senior Research Analyst
Inter-American Development Bank
08.2015 - 07.2016
- Managed multiple high-priority projects simultaneously as part of the team responsible for the effective merge-out of the private sector area of the IADB to the newly created Inter-American Investment Corporation (IIC).
- Optimized and managed a simulator of shares allocation for the IIC capitalization process, and produced quantitative analyses, scenario tables, and reports.
Statistical Analyst /Senior Statistical Analyst
International Monetary Fund (IMF)
10.2009 - 08.2015
- Joined as a Statistical Analyst, responsible for analyzing and validating data for the International Financial Statistics (IFS) publication. Conducted quality checks on data sources to check for inconsistencies and perform data cleaning activities.
- Granted with the Statistics Department Award for Outstanding Performance in 2013.
- Promoted to Senior Research Analyst in 2013, serving as the alternate manager for a six-person team, and overseeing the monetary and financial statistics section of the IFS.
- Participated in and co-led technical assistance missions with central banks and task force groups to improve data collection, validation, and dissemination processes.
Education
Master of Arts - International Economics
American University
Washington DC, USA 04.2001 -
Bachelor of Arts - Economics
University of Texas At Austin
Texas, USA 04.2001 -
Specialization - Market Research
UC Davis
Online 04.2001 -
Professional Certificate - Project Management
Google
Online 04.2001 -
Specialization - Managerial Business Intelligence
UPB
Bolivia 04.2001 -
Skills
Market Research Analysis and Projects
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Portuguese
Elementary (A2)
Timeline
Consultant
Independent
08.2024 - 01.2025
Head of Commercial Planning
Natura Cosmetics
09.2022 - 07.2024
Commercial Excellence Manager
Tecnofarma Bolivia (Adium Pharma Group)
05.2021 - 08.2022
Business Intelligence and Innovation Manager
Natura Cosmetics
03.2018 - 05.2021
Consultant
Independent
05.2017 - 02.2018
Senior Business Analyst
Kimberly Clark Corp
09.2016 - 05.2017
Senior Research Analyst
Inter-American Development Bank
08.2015 - 07.2016
Statistical Analyst /Senior Statistical Analyst
International Monetary Fund (IMF)
10.2009 - 08.2015
Master of Arts - International Economics
American University
04.2001 -
Bachelor of Arts - Economics
University of Texas At Austin
04.2001 -
Specialization - Market Research
UC Davis
04.2001 -
Professional Certificate - Project Management
Google
04.2001 -
Specialization - Managerial Business Intelligence
UPB
04.2001 -
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