Summary
Overview
Work History
Education
Skills
Timeline
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Rodolfo Anez

Rodolfo Anez

Senior Market Research Analyst / Manager
Singen (Hohentwiel)

Summary

Accomplished professional with extensive experience in market research and business intelligence for renowned international organizations, including the International Monetary Fund and the Inter-American Development Bank, as well as leading multinational companies in the consumer goods, pharmaceutical, and cosmetics industries. Demonstrated expertise in managing quantitative projects and a proven ability to lead and collaborate within multicultural teams. Currently residing in Germany and fully authorized to work without sponsorship.

Overview

16
16
years of professional experience
4
4
Languages

Work History

Consultant

Independent
08.2024 - Current
  • Perform consultancies in the areas of market research and business intelligence for different companies in Bolivia.

Head of Commercial Planning

Natura Cosmetics
09.2022 - 07.2023
  • Directed a team of 10 professionals, including the areas of Business Intelligence, Market Research, Demand Planning, Pricing Strategy, Sales Force Effectiveness, and Commercial Innovation.
  • Successfully established effective KPIs and procedures that proved to be crucial for the company in turbulent times.
  • Established a methodology for market research, both internal and external, as well as quantitative and qualitative, that led the company to more informed decision-making, considering consumers' perspective.
  • Actively participated in weekly management committees, contributing to crucial decisions for the company, advocating data-driven decision-making among other managers and the CEO.

Commercial Excellence Manager

Tecnofarma Bolivia (Adium Pharma Group)
05.2021 - 08.2022
  • Responsible for the market research and intelligence of the company, administering the information from external monthly audits, pharmacies, and internal databases. Performed analysis and forecasts of the pharmaceutical market, and analysis of segmented markets for our brands and competitors.
  • Managed the Sales Force Effectiveness Area, created and monitored productivity KPIs, performed sizing and deployment analysis, and monitored sales force incentives.
  • Managed the companies' CRM and clients' database.

Business Intelligence and Innovation Manager

Natura Cosmetics
03.2018 - 05.2021
  • Managed all companies' initiatives related to business intelligence, CRM, sales innovation, and KPIs.
  • Performed continuous market research analysis, such as surveys and focus groups, on direct sales agents and consumers.
  • Developed processes for marketing and sales activities, and created KPIs and ROI analysis standard procedures.

Consultant

Independent
05.2017 - 02.2018

Senior Business Analyst

Kimberly Clark Corp
09.2016 - 05.2017
  • Collaborated with cross-functional teams, ensuring a cohesive approach to business analysis.
  • Performed ROI analyses for commercially related investments.
  • Supported leadership team with reporting, analysis, and business presentations to inform divisional strategies.

Senior Research Analyst

Inter-American Development Bank
08.2015 - 07.2016
  • Managed multiple high-priority projects simultaneously as part of the team responsible for the effective merge-out of the private sector area of the IADB to the newly created Inter-American Investment Corporation (IIC).
  • Optimized and managed a simulator of shares allocation for the IIC capitalization process, and produced quantitative analyses, scenario tables, and reports.

Statistical Analyst /Senior Statistical Analyst

International Monetary Fund (IMF)
10.2009 - 08.2015
  • Joined as a Statistical Analyst, responsible for analyzing and validating data for the International Financial Statistics (IFS) publication. Conducted quality checks on data sources to check for inconsistencies and perform data cleaning activities.
  • Granted with the Statistics Department Award for Outstanding Performance in 2013.
  • Promoted to Senior Research Analyst in 2013, serving as the alternate manager for a six-person team, and overseeing the monetary and financial statistics section of the IFS.
  • Participated in and co-led technical assistance missions with central banks and task force groups to improve data collection, validation, and dissemination processes.

Education

Master of Arts - International Economics

American University
Washington DC, USA
04.2001 -

Bachelor of Arts - Economics

University of Texas At Austin
Texas, USA
04.2001 -

Specialization - Market Research

UC Davis
Online
04.2001 -

Professional Certificate - Project Management

Google
Online
04.2001 -

Specialization - Managerial Business Intelligence

UPB
Bolivia
04.2001 -

Skills

Market Research Analysis and Projects

Project Management

Data Management

Data analysis using Excel and Power BI

Timeline

Consultant

Independent
08.2024 - Current

Head of Commercial Planning

Natura Cosmetics
09.2022 - 07.2023

Commercial Excellence Manager

Tecnofarma Bolivia (Adium Pharma Group)
05.2021 - 08.2022

Business Intelligence and Innovation Manager

Natura Cosmetics
03.2018 - 05.2021

Consultant

Independent
05.2017 - 02.2018

Senior Business Analyst

Kimberly Clark Corp
09.2016 - 05.2017

Senior Research Analyst

Inter-American Development Bank
08.2015 - 07.2016

Statistical Analyst /Senior Statistical Analyst

International Monetary Fund (IMF)
10.2009 - 08.2015

Master of Arts - International Economics

American University
04.2001 -

Bachelor of Arts - Economics

University of Texas At Austin
04.2001 -

Specialization - Market Research

UC Davis
04.2001 -

Professional Certificate - Project Management

Google
04.2001 -

Specialization - Managerial Business Intelligence

UPB
04.2001 -

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Rodolfo AnezSenior Market Research Analyst / Manager