Summary
Overview
Work History
Education
Skills
Finance And Accounting Systems
Social Engagement
Languages
Certification
Personal Information
Hobbies and Interests
Work Preference
Affiliations
Software
Interests
Work Availability
Accomplishments
Timeline
Generic
Rodrigo Giovanny Aguirre Grande

Rodrigo Giovanny Aguirre Grande

Marketing And Sustainabiliy Manager
Munich,Bayern

Summary

Dynamic and results-driven marketing manager with over 10 years of experience in developing and executing strategic marketing initiatives across diverse industries. Adept at leading cross-functional teams to drive brand awareness, customer engagement, and revenue growth. Proven track record of developing and implementing innovative marketing campaigns that exceed goals and enhance brand positioning. Skilled in market research, data analysis, and leveraging emerging trends to optimize marketing strategies. Exceptional communicator with strong leadership abilities, capable of fostering collaborative relationships with internal stakeholders, external partners, and clients. Seeking to new marketing management challenges to drive impactful results and contribute to the continued success of a forward-thinking organization.

Overview

16
16
years of professional experience
1
1
Certification
3
3
Languages

Work History

Online Marketing und Nachhaltigkeitsmanager

MingaBio GmbH & Co. KG
04.2021 - Current
  • Implementation of e-mail campaigns for lead generation, customer loyalty and market positioning.
  • Development and adaptation of strategies for different social media platforms (e. g. Facebook, Instagram, Twitter, LinkedIn), by creating high-quality content such as blog posts, articles, videos and infographics for different target groups.
  • Planning and implementation of paid search campaigns (Google Ads) to increase visibility and traffic on the website.
  • Optimization of the company website for a better user experience, search engine optimization (SEO), as well as updating content.
  • Managing the online marketing budget
    Monitor the performance of online marketing activities using tools such as Google Analytics, KPIs to reduce spend and to increase resource allocation for maximum return.
  • Illuminating the norms and potential conflicts between company and employee interests regarding the appropriate role of strategic sustainability management, to be incorporated in the context of business administration.
  • Implementation of work-life balance and diversity management.
  • Development of the company's sustainability role based on national and international guidelines from an economic, ecological, social, international, intercultural and interdisciplinary perspective.

Business Manager

Daniel Hallweger & Oliver Trübenecker GbR, beim Trübenecker.de
09.2019 - 03.2021
  • Understand results-oriented management as a holistic purpose to introduce the benefits of an integrated management system
  • Acting within corporate structures in order to successfully implement the communicative processes between individuals, organization and environment.
  • Monitoring of hours worked, hours paid, and
    Working hours and holidays for employees.
  • Drawing up a plan for the precise division of labour in order to create more structure and a better working environment
  • Supporting new employees in the process of signing up and introducing them to the company (onboarding process)
  • Interacting with customers through various online channels, answering queries, solving problems and fostering positive relationships.

CRM Analyst (Werkstudent)

Generali Deutschland AG, General Corporate & Commerce
09.2017 - 08.2019
  • Manage information from sales and financial programs such as KonzSUH.
  • Update of risk applications (Gen-E-Risk) with customer information.
  • Analyzing the financial status of customers in order to make decisions on the type of insurance to be offered.
  • Creation of presentations for potential, new and existing customers.
  • Building relationships with new customers in Spain and Latin America.

Marketing Junior Manager

Bank Of Bogota
03.2012 - 12.2014
  • Identification of markets and social contexts, framework conditions and challenges in order to introduce an economy-oriented marketing.
  • Systematic comparison of competitive business models in order to analyze mechanisms and interactions and optimize them in the company.
  • Establishing, implementing and implementing an affiliate marketing plan that stimulates long-term revenue growth.
  • The analysis of meaningful methods of customer evaluation for business-to-consumer and business-to-business markets in order to enlarge the customer portfolio.

Marketing Analytiker

Almaviva
11.2010 - 02.2012
  • Conduct market research to understand consumer behavior, competitive landscapes Industry trends Audiences, potential market segments and market opportunities.
  • Collecting data from a variety of sources such as sales data, customer surveys, website analytics, social media metrics, etc. to identify trends, patterns and insights
    Market segmentation according to demographics, behaviors, needs and preferences in order to develop targeted marketing strategies.
  • Forecasting future sales, market shares and demand to support strategic decisions and generate opportunities for growth.
  • Customer feedback, complaints and reviews Analysis to gain insights into customer needs, preferences and satisfaction in order to improve the quality of service.

Praktikum in Marketing and Corporative Events

Procolombia
01.2010 - 08.2010
  • Supporting with the planning of business travel for employees, customers or business partners, including flight bookings, hotel reservations, transportation arrangements and visa applications.
  • Organization of events, conferences, meetings or corporate summits, including the selection of venues, catering arrangements, programme design and logistics.
  • Serve business customers by processing requests, providing information, accepting bookings, and collecting customer feedback.
  • Create marketing materials, presentations, newsletters, blog posts or website content to promote the company and its services.
  • Support for general administrative tasks such as creating invoices, processing payments, creating reports or preparing presentations.

Personal Training Manager

P&A Cleaning and Maintenance Co.
08.2008 - 08.2009
  • Creating the recruitment process for vacancies, generating job advertisements, screening applications, conducting job interviews, reviewing references and making hiring decisions.
  • Create a structured induction process for new employees to ensure they integrate quickly, understand their role and work productively.
  • Identification of employees development needs in order to improve skills and competencies accordingly and to increase their performance.
  • Programs and Initiatives development to increase employee satisfaction, strengthen employee retention and promote employee engagement.
  • Support in resolving conflicts and problems in the workplace, deal with complaints and encourage a positive work environment.

Education

Master of Arts - Sustainable Marketing and Leadrship

Hochschule Fresenius
Munich, Germany
11.2020

Bachelor of Arts - Business Administration And Management

Rosario University
Bogota, Columbia
11.2009

High School Diploma -

La Salle School
Bogota, Columbia
11.2003

Skills

  • Online Content Development
  • Online Research
  • Affiliate Management
  • Online Store Management
  • Campaign Development
  • Website Updates
  • E-Commerce Strategy
  • Strategic Vision
  • Data Analytics
  • Customer Preferences
  • Strategic Networking
  • Manage Budgets
  • Communications Strategies
  • Affiliate Offers
  • Continuous Improvement Process
  • Online Media Campaigns
  • SEO Strategy Development
  • Marketing Strategy Management
  • Branding Support
  • Competitive Research and Analysis
  • Keyword Optimization
  • Web Analytics Tracking
  • Advertising Strategy
  • Branding Campaigns
  • Creative Idea Development
  • Microsoft Office 365
  • Corel Draw Graphics Suite X5

Finance And Accounting Systems

  • Datev, Advanced knowledge.
  • Billbee, Advanced knowledge.
  • Debitoor, Advanced knowledge.

Social Engagement

  • ACAC Member: Colombian Association for the Promotion of Science.
  • Bavarian Red Cross member since 2018.

Languages

Spanisch
Englisch
Deutsch

Certification

SEO/SEA Workshop

Personal Information

  • Place of Birth: Bogota, Columbia
  • Date of Birth: 06/07/86
  • Nationality: Columbien
  • Marital Status: Single

Hobbies and Interests

  • Football, Volleyball, Hiking
  • Reading
  • Cooking
  • Dancing
  • Media und Technologie
  • Business Intelligence
  • AI

Work Preference

Work Type

Full Time

Work Location

Hybrid

Important To Me

Company CultureWork-life balanceCareer advancementHealthcare benefits4-day work weekTeam Building / Company RetreatsPersonal development programs

Affiliations

  • Colombian Association for the Promotion of Science (ACAC) membership
  • Bavarian Red Cross membership

Software

Datev, Advanced knowledge

Billbee, Advanced knowledge

Debitoor, Advanced knowledge

Coral Draw Grapphic Suite X5, Advanced knowledge

Interests

Artificial Intelligence

Business Intelligence

Media and Technology

Vehicles

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Used Microsoft Excel to develop data bases of clients segmentation and markets analytics.
  • Resolved product issue through consumer testing.
  • Supervised team of 40 staff members.
  • Achieved 4 Million Euro Total Sales in 2023 by improving Online Marketing Strategies with accuracy and efficiency.

Timeline

Online Marketing und Nachhaltigkeitsmanager

MingaBio GmbH & Co. KG
04.2021 - Current

Business Manager

Daniel Hallweger & Oliver Trübenecker GbR, beim Trübenecker.de
09.2019 - 03.2021

CRM Analyst (Werkstudent)

Generali Deutschland AG, General Corporate & Commerce
09.2017 - 08.2019

Marketing Junior Manager

Bank Of Bogota
03.2012 - 12.2014

Marketing Analytiker

Almaviva
11.2010 - 02.2012

Praktikum in Marketing and Corporative Events

Procolombia
01.2010 - 08.2010

Personal Training Manager

P&A Cleaning and Maintenance Co.
08.2008 - 08.2009

Master of Arts - Sustainable Marketing and Leadrship

Hochschule Fresenius

Bachelor of Arts - Business Administration And Management

Rosario University

High School Diploma -

La Salle School

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Rodrigo Giovanny Aguirre GrandeMarketing And Sustainabiliy Manager