Summary
Overview
Work History
Education
Skills
Personal Information
Languages
Timeline
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Roger Gröschel

Roger Gröschel

Geretsried

Summary

Experienced and enthusiastic Sales Professional with track record of success across a wide range of industries. Possesses exceptional interpersonal, problem-solving and analytical skills to provide advice and expertise to client organizations improving business performance. Experienced in all aspects of operations, strategy within Sales.

Overview

12
12
years of professional experience

Work History

Freelance Consultant for Sales Excellence

09.2022 - Current

Support Organizations in:

  • Cross-functional Work
  • Sales Coaching
  • Sales Methodologies
  • Sales Process Optimization
  • Outreach Excellence
  • Consulting & Advising on Software

Head of Sales DACH

Edyoucated
09.2021 - 08.2022
  • Developing and implementing sales strategies and plans that are aligned with the overall business objectives and sales targets
  • Leading and motivating the sales team to achieve sales targets and objectives, including recruiting, hiring, training, coaching, and evaluating sales team members
  • Monitoring and managing the sales team's performance against sales targets, KPIs, and other performance metrics, and take corrective actions as needed to optimize their sales performance
  • Supervising and nurturing customer relationships to drive customer retention, satisfaction, and loyalty
  • This involves developing robust customer connections and recognizing opportunities for upselling and cross-selling
  • Continuously evaluating and optimizing the sales process to guarantee its efficiency, effectiveness, and alignment with sales strategies and objectives, including identifying and addressing bottlenecks, streamlining sales operations, and leveraging sales tools and technologies for improved productivity
  • Shaping the sales process & methodology to create Customer centricity.

Strategic Account Executive DACH

Agile Management Experts (AMX) Smartsheet Platinum Solution Partner
07.2020 - 08.2021
  • Introduction of social selling to the global sales team
  • Introduction of a new sales process and sales methodology
  • Taking care of new business in DACH (Focus on Enterprise and huge Corporates)
  • Helping in finding the right value propositions to better place the solution within target markets
  • Acting as a Project Manager taking care of sales related software Implementations (Salesforce etc.)
  • Expansion strategy advisory regarding new target market
  • Introducing a sales enablement strategy to make the sales team more effective and shorten the sales cycle
  • Hiring/Onboarding/Train/Develop new Sales Reps
  • (3 AE's at that time)

Account Executive Mid-Market DACH

Showpad
02.2020 - 06.2020
  • Close new business consistently at or above quota level
  • Follow up on highly qualified inbound leads
  • Leveraging events and trade shows
  • Work closely with the BDR/CSM/PS/SE organizations on strategy within my territory
  • Outbound prospect into my segment
  • Build relationships with prospects and internal stakeholders to grow new business
  • Work collaboratively with Marketing and Technology Departments to execute sales strategy, as we introduce enhancements to existing solutions and/or release new products
  • Input on strategies and ideas to advance the company's values and vision for the future
  • Territory-/Account Planning

Customer Account Executive DACH

Showpad
10.2019 - 02.2020
  • Renewal of agreements to maintain licenses directly with the end customer or in cooperation with channel partners
  • Establishment and formation of a strong bond with end customers and channel partners (Distributors / Resellers) and control of the corresponding renewals pipeline
  • Identification of new business opportunities within the existing customer base (up- and cross-selling)
  • Close cooperation with the ordering system for timely and accurate processing of incoming orders
  • Maintenance of customer information in Salesforce
  • Informing customers about upcoming product releases, the latest versions and improvements to the software
  • Cooperation with all internal organizations in the Interests of the company
  • Close collaboration with team members (PS / CSM / BDR / SE)
  • Responsibility on team projects (Deals and own Events)
  • Closing lower value deals

Sales Enablement Consultant DACH

Showpad
07.2018 - 10.2019
  • Take ownership to open up new markets and expand our impact in existing markets
  • Refine, implement and continuously improve our lead generation strategy & inbound qualification
  • Out-bounding activities / new business
  • Drive the buying and tool evaluation process with potential customers and close new deals (10K)
  • Liaise with customers on the phone and demo the platform via video calls (Zoom, Skype)
  • Build up connections and educate your target audience on mobile sales enablement

Business Development Executive DACH & Nordics

Learnlight
11.2017 - 05.2018
  • New customer development / Development of the german-speaking market DACH & Nordics
  • Cold calling in the targeted market or geographic area to ensure a stable pipeline of opportunities
  • Identification of potential customers and decision-makers within the customer organization
  • Daily contact by domestic and foreign customers via e-mail, phone or on-site appointments
  • Discussion and consultation with middle and senior management on business trends in the development of new services, products and distribution channels
  • Collaborate with technical staff and other internal Stakeholder to meet customer needs
  • Analysis, evaluation and reporting of sales activities

Sales Associate & Co-Founder

Mindsparkle Mag
03.2015 - 09.2017
  • New customer acquisition of our B2B and B2C customers with appropriate preparation and follow-ups
  • Daily contact by domestic and foreign customers via e-mail, phone or on-site appointments
  • Autonomous expansion of existing customers
  • Research of potential customers and independent establishing of the contact
  • Control and optimization of cooperation with new customers
  • Identification of the individual needs and the agreement of appointments
  • Analysis, evaluation and reporting of sales activities
  • Participation in the development, implementation and control of sales activities to attract new german and international customers

Promoter

Avantgarde Gesellschaft Für Kommunikation MbH
04.2014 - 02.2015
  • Moderation of events or products
  • Increasing sales in the retail trade as a consultant, as well as the distribution of product samples
  • Serving clients as host at events
  • Conducting sweepstakes

Intern

SThree GmbH
03.2013 - 07.2013
  • Supervision of the application process
  • Active relationship management to customers and candidates
  • Customer acquisition / Maintenance
  • Conducting business or market analyses
  • Competitor Analysis
  • Research work for the management
  • Reporting on territory
  • Recruitment of specialists and executives
  • Support of the consultants

Education

Master Studies in Economics - Economics

University of Ulm
Ulm, Germany
10.2017

Bachelor of Arts - Business Administration & Finance

OTH Regensburg
Regensburg, Germany
02.2015

Skills

  • Problem-solving
  • Attention to detail
  • Team leadership & development
  • Client relationships
  • CRM (Salesforce, Hubspot, C4C, MS Dynamics, etc)
  • Coaching
  • Leadership
  • Strategic planning
  • Client engagement
  • Marketing Automation
  • Agile Management
  • Outbound Solutions
  • Public speaking
  • Decision-making
  • Go-to-market strategies
  • Team collaboration

Personal Information

Date of Birth: 09/04/90 / Memmingen, Germany

Citzen: German / Canadian

Languages

English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Spanish
Beginner (A1)

Timeline

Freelance Consultant for Sales Excellence

09.2022 - Current

Head of Sales DACH

Edyoucated
09.2021 - 08.2022

Strategic Account Executive DACH

Agile Management Experts (AMX) Smartsheet Platinum Solution Partner
07.2020 - 08.2021

Account Executive Mid-Market DACH

Showpad
02.2020 - 06.2020

Customer Account Executive DACH

Showpad
10.2019 - 02.2020

Sales Enablement Consultant DACH

Showpad
07.2018 - 10.2019

Business Development Executive DACH & Nordics

Learnlight
11.2017 - 05.2018

Sales Associate & Co-Founder

Mindsparkle Mag
03.2015 - 09.2017

Promoter

Avantgarde Gesellschaft Für Kommunikation MbH
04.2014 - 02.2015

Intern

SThree GmbH
03.2013 - 07.2013

Master Studies in Economics - Economics

University of Ulm

Bachelor of Arts - Business Administration & Finance

OTH Regensburg
Roger Gröschel