Romain Hauterat

• Lead product development of new Grandland ensuring positioning, volume and profitability targets are met (120.000 veh / year, 5.5 billions € revenue)

• Scope of responsibilities: product definition and positioning, go to market strategy, launch execution, P&L

Achievements: 2024 Golden Steering award

• Lead life cycle management of Meriva and launch of Crossland

• Scope of responsibilities: Product lifecycle management, go-to market strategy, pricing strategy, launch execution, P&L

Achievements: 120.000 units/year, >5% segment share, #7 in SUV B segment in Europe, 2.2 billions € revenue

• Responsible for life cycle management of Cee'd, Carens and Picanto

• Scope of responsibilities: product offer definition, life cycle management, launch coordination

Achievements: creation of Procee'd GT 1st Edition, 180.000 vehicles / year, 2.5 billions € revenue, +15% volume increase for cee'd in 2013 with a record segment share (4.7%)

• Develop and implement the new Picanto and the new cee'd pricing strategy
• Creation and implementation of new pricing process
• 2 months mission in HQ in Seoul