Rosa Cruz
Hamburg
Summary
Hi there, I'm a Swedish, internationally minded marketing manager with 6 years of experience delivering results in fast-paced, cross-functional environments, based in Hamburg DE. Specialized B2B marketing, product marketing, brand strategy and cross functional project management - primarily within leading German and international companies. Proven ability to lead projects from strategy to execution while aligning business goals with creative vision.
Overview
7
7
years of professional experience
Work History
Marketing Manager (Full-Time)
Wunder Mobility
09.2021 - Current
- Lead product, brand, email, social media, and website marketing initiatives
- Define strategy and KPIs, manage internal teams and freelancers, and act as the main point of contact for performance marketing agencies
- Oversee reporting and campaign optimization to drive visibility and acquisition across B2B channels
Brand Relations Assistant (Internship)
Montblanc HQ
01.2020 - 01.2021
- Wrote and distributed press releases across 22+ markets
- Supported global campaign launches, internal communication, and competitor benchmarking
- Compiled monthly and campaign reports; managed the internal Press Lounge platform
Junior Content Researcher (Full-Time)
Statista HQ
01.2019 - 01.2021
- Created in-depth research reports (Dossiers) and monitored global market trends
- Managed editorial planning, CMS publishing, and KPI tracking to enhance digital content performance
Public Relations Assistant (Internship)
Mytheresa HQ
01.2019 - 01.2020
- Monitored online and offline media across 11 markets and coordinated journalist requests
- Managed PR-related orders using ERP systems and provided internal team support
- Produced digital and offline KPI reports, with regular media outreach and stakeholder engagement
Marketing Assistant (Internship)
Hugo Boss
05.2018 - 09.2018
- Supported Retail CRM initiatives for VIP customers and coordinated in-store events
- Created POS materials and marketing visuals using Photoshop
- Managed internal communication and retail staff alignment
- Drove partnerships and co-marketing activities for the HUGO brand
Education
Master's Programme - Marketing Communication & PR
Stockholm University (SBS)
Stockholm 06.2019
Bachelor of Arts -
Stockholm University
06.2017
Leadership Course - undefined
Stockholm University
01.2017
Skills
- Integrated marketing planning
- Product marketing
- Demand Generation
- Project Management
- B2B & B2C Marketing
- Performance marketing
- CMS
- Microsoft Excel
- CRM (Pipedrive, Outfunnel)
- Mailchimp
- Figma
Languages
English
Swedish
Danish
German
Timeline
Marketing Manager (Full-Time)
Wunder Mobility
09.2021 - Current
Brand Relations Assistant (Internship)
Montblanc HQ
01.2020 - 01.2021
Junior Content Researcher (Full-Time)
Statista HQ
01.2019 - 01.2021
Public Relations Assistant (Internship)
Mytheresa HQ
01.2019 - 01.2020
Marketing Assistant (Internship)
Hugo Boss
05.2018 - 09.2018
Leadership Course - undefined
Stockholm University
Master's Programme - Marketing Communication & PR
Stockholm University (SBS)
Bachelor of Arts -
Stockholm University
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