Rosamaria Cimadomo

Key achievements:

• Promoted 3 times in the last five years for outstanding performance and supporting the launch of the Cross-Border ads business.
• Managed 17+ China-based brands investing $80MM.
• Managed all aspects of campaign design, including pitching, development, and implementation liaising with advertisers, internal design and sales teams, and cut process waste by 50% by leading a Yellow Belt project.
• Defined R&Rs, RACI, and workflow for the launch of a new campaign manager role.
• Launched Branding Workshops initiative for C-level executives that resulted in $2MM in branding incremental revenue in 2021-2022.
• Consulted with APAC advertisers on creative and branding strategy using historical advertiser and industry data to help them to achieve their goals in EU logging the highest revenue globally at $1.26M, and won an Upsell Contest for the highest value of single upsell logged globally ($800k) in 2023.
• Established and standardized creative and operational best practices with advertisers and internal teams (Lean Sigma Six - Yellow Belt Project and creative workshops) to drive creative performance and provide frustration-free campaign launches.
• Improved team morale and retention rates by launching initiatives fostering a positive work culture that recognized and rewarded outstanding performance.
• Hired, developed and managed team of EU CB campaign managers (3) and provided inputs for Talent Reviews.
• Conducted interviews (89 in 2023), also for roles outside of the org.
• Mentored 4+ peers.

Prior experience

Amazon Online Germany, Munich

Lead EU, Cross Border Campaign & Creative Manager II, June 2021‒October 2023

Campaign & Creative Manager II, December 2020‒June 2021

Campaign & Creative Manager I, March 2019‒December 2020

Amazon Slovakia, Bratislava

Campaign Specialist - Online Advertising (DE/IT/ES), October 2017-February 2019

Technical Account Manager - Seller Support, January 2017-October 2017

• Monitored progress of projects, keeping on schedule and within budget

• Approved deals and contracts with local business.
• Wrote informative and engaging copy to promote deals from local business ensuring that the customer experience is consistent with the offer and the values of the company.

• Supported with developing social media strategies to promote the Sydney Film Festival, Travelling Film Festivals and Mardi Gras Film Festival.
• Researched advertising and cross-promotional opportunities with external organizations.