Summary
Overview
Work History
Education
Skills
Websites
Languages
Additional Information
Timeline
Generic
Rosana Greco

Rosana Greco

Berlin

Summary

Proactive and results-driven professional with strong management skills and an extensive proven track record in business development as an individual contributor and director. A dynamic leader known for organizational skills and experience in SaaS. Skillful in negotiations, and adept at forging strategic partnerships to drive revenue growth. Eager to contribute to innovative projects and lead high-performing teams in a dynamic business environment.

Overview

18
18
years of professional experience

Work History

Global Sr. Customer Success Manager

CoachHub GmbH
02.2022 - Current
  • Managed a BoB of 10+ SaaS enterprise and mid-market companies, closing 2022 with $4.4M in total sales revenue and €3M in 2023
  • Led key NAM client division, securing $54K renewals in 4 months.
  • Promoted to Global Sr. Customer Success, managing teams in NAM, EMEA, and APAC.
  • Coordinated a custom program with CX/D&I/Tech, and 2 vendor partners, piloting with 300 people in NAM, LATAM, EMEA, & APAC, scaling to 450 licenses globally, totaling €1.8M contract
  • Developed and designed customized product adoption with cross-functional teams, reducing customer onboarding time by 20%
  • Optimized internal activation processes and established a dedicated framework for the CS structure for global accounts, resulting in better activation growth across EMEA, APAC, and NAM by 15%
  • Winner of the President's Club in 2022 for top performance in Customer Success.
  • Led process improvement and problem-solving efforts to create standard procedures and escalation policy for customer support team.
  • Played instrumental role in client satisfaction by working with operational teams for proper resolution of service issues.
  • Generated reports and communicated results to stakeholders to provide insights into customer success.
  • Assisted customers with onboarding and product setup to foster successful adoption and usage.
  • Collaborated with sales and product teams to address customer success objectives.
  • Monitored customer progress and addressed customer inquiries with timely and accurate updates.
  • Utilized customer feedback to develop product changes and improvements.
  • Established strong relationships with key customers, resulting in increased customer loyalty.
  • Streamlined and monitored quality programs to alleviate overdue compliance activities.

Dir. Business Development

Trimark USA
01.2020 - 01.2022
  • Led business development and go-to-market strategy for FL, AL, MS, and LA with 140+ B2B accounts, reporting $1.25M Q3 2021
  • Transformed strategies in response to COVID-19, resulting in a 15% increase in new business acquisitions and customer retention
  • Developed comprehensive 2021 and 2022 business plans, projecting $4.3 million and $5 million revenue growth respectively
  • Implemented cost analysis initiatives that identified flexible product solutions resulting in average customer savings of up to 30%
  • Drove RFP management, account management, pipeline, negotiations, product and service innovation, and internal communications between the sales team, key departments, and C-suite
  • Hired and managed a team of 5 remote, multi-regional sales professionals, and created a go-to-market strategy.
  • Accountable for ongoing reports on metrics and projections, recruitment, staffing, training, coaching and mentoring, and onboarding.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Taught consultative selling techniques to new and existing staff members to build expertise.

Sr. Business Development Manager

Trimark USA
01.2013 - 01.2020
  • Negotiated sales and built a robust hospitality business, achieving sales growth from $1M to $2.5M by 2019.
  • Cultivated strategic partnerships with key decision-makers, OEM suppliers, and accounts, resulting in a 30% increase in annual sales and securing multi-year contracts.
  • Spearheaded the merger between R.W Smith and Trimark, including CRM implementation, and integration of product portfolios into unified marketing materials.
  • Negotiated 10+ international restaurant projects across Peru, Jamaica, Kenya, New York, Las Vegas, Indianapolis, Chicago, Boston, and the Caribbean.
  • Organized 4 local trade shows in cooperation with up to 20 vendor groups and represented Trimark at the trade fairs Ambiente in Frankfurt, Host in Milano, and National Restaurant Association in Chicago
  • Recognized as a top-performing Salesperson of the Year nominee by Foodservice Equipment & Supplies Magazine in 2016.
  • Awarded 5 times for regional production and once for overall company performance.
  • 2-time Winner's Circle winner in 2018 and 2019.
  • Monitored market trends and competitor activities to identify areas of potential opportunity.

Global Business Development

Alfa Vitamins Laboratories Inc.
01.2012 - 01.2013
  • Developed a business strategy for growth in international markets (Germany, Turkey, Senegal, Brazil, Mexico, Dubai, and Canada).
  • Initiated collaboration with 3 agents in Latin America and the UAE
  • Cooperated in strategic partnerships with the US Department of Commerce, national trade agencies, and the Global Chamber of Commerce in market analysis, distribution, and sales networks.
  • Attended trade fairs in Düsseldorf, Amsterdam, Istanbul, Chicago, and Miami and established a network of international partner distributors.
  • Negotiated and closed significant distribution agreements in key international markets, contributing to a 15% increase in global market share.
  • Identified target audiences and developed marketing plans across different channels and platform segments.
  • Provided creative direction for advertising and public-facing communications across print, digital and video assets.

Education

Bachelor's Degree in Communications and Broadcasting -

Universidad Rafael Belloso (URBE)

Certificate in Executive Leadership -

Cornell University (Online)

Certificate in High-Performance Leadership -

Cornell University (Online)

MBA -

Escuela De Negocios Europea De Barcelona
07.2024

Masters In International Trade -

Escuela De Negocios Europea De Barcelona
07.2024

Skills

  • Google Suite
  • Microsoft Office
  • Slack
  • SalesForce
  • Tour de Force
  • Looker
  • MSTeams
  • Gainsight
  • Jira
  • Softr
  • Zendesk
  • Typeform
  • Presentations
  • SaaS
  • B2B
  • Team leadership
  • Team management
  • Customer success
  • Cross-functional collaboration
  • Process improvement
  • Strategic Planning
  • Report Analysis
  • Customer Relationship Building
  • Sales Proficiency
  • Customer Retention
  • Training and Mentoring
  • Revenue Growth
  • CRM Software
  • Strategic Communications
  • Business Development
  • Sales Management
  • Key Accounts Development
  • Inter-Department Collaboration

Languages

Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Italian
Bilingual or Proficient (C2)
French
Intermediate (B1)
German
Intermediate (B1)

Additional Information

https://www.linkedin.com/in/rosanagreco

Timeline

Global Sr. Customer Success Manager

CoachHub GmbH
02.2022 - Current

Dir. Business Development

Trimark USA
01.2020 - 01.2022

Sr. Business Development Manager

Trimark USA
01.2013 - 01.2020

Global Business Development

Alfa Vitamins Laboratories Inc.
01.2012 - 01.2013

Bachelor's Degree in Communications and Broadcasting -

Universidad Rafael Belloso (URBE)

Certificate in Executive Leadership -

Cornell University (Online)

Certificate in High-Performance Leadership -

Cornell University (Online)

MBA -

Escuela De Negocios Europea De Barcelona

Masters In International Trade -

Escuela De Negocios Europea De Barcelona

Similar Profiles

CREATE PROFILE
Rosana Greco