ROSE WEIS
Copenhagen
Summary
I’m a digital and e-commerce professional with a background that bridges education, online merchandising, and marketing—shaped by years of working across cultures in the UK, Denmark, Germany, and Austria. I began my career in secondary education, earning a PGCE and developing strong communication and organisational skills that now underpin my work in digital roles. Whether optimising a homepage, crafting SEO content, or supporting international teams, I bring a thoughtful, user-focused approach to everything I do. My experience spans both creative and operational tasks, from supporting global brands like Liewood, Red Bull, and Puma, to building customer trust in hands-on hospitality roles. I thrive in collaborative environments where adaptability, clear communication, and attention to detail are key.
Overview
10
10
years of professional experience
Work History
Online Visual Merchandiser (Maternity Cover)
Liewood
Copenhagen
10.2023 - 08.2025
- Execute product merchandising and content updates to drive sales and align with campaign launches
- Maintain homepage, promotional assets, and seasonal content in line with trade plans
- Analyze site performance and user behavior to optimize product placement and navigation
- Ensure consistent brand presentation and a seamless customer journey across all digital touchpoints
Digital Merchandiser
TISO
Edinburgh
12.2021 - 08.2023
- Execute digital merchandising across key site areas to drive sales and improve user experience
- Create SEO-friendly product and blog content to support visibility and engagement
- Maintain accurate product data and optimize site navigation based on performance insights
- Analyze promotional performance and provide data to support buying and trading decisions
Digital Marketing Intern
Strathberry
Edinburgh
09.2021 - 12.2021
- Analyze online customer trends / behaviors using Google Analytics, Mouseflow and Shopify to provide actionable insights
- Monitor engagement with Strathberry social media channels
- Analyze / report on the success of specific promotions
- Research potential referral programs for implementation
- Update product meta descriptions
Assistant Culture Marketing
Red Bull
Salzburg, Austira
01.2019 - 01.2020
- Provide calendar management and administrative support to Social Innovation and I&D teams
- Manage invoices, support annual budget planning, and coordinate international travel and VISAs
- Compile monthly stakeholder newsletter
- Assist with internal communications, event planning, and website copywriting
- Handle data protection requests via Eventbrite and support presentation creation for key meetings
Assistant Sportstyle
Puma SE
Herzogenaurach, Germany
09.2017 - 01.2019
- Coordinate international travel and VISAs for a team of 90
- Manage budgets and process invoices for footwear PLM and design teams
- Support SELECT and Marketing teams in co-creative projects with external brands
- Organize departmental events and managed team calendars
- Compile and distribute weekly internal newsletter with sales and industry updates
Welfare Officer
GET Academy
Vorchdorf, Austria
02.2016 - 08.2017
- Coordinate of daily logistics for staff members
- Organize quarterly company events
- Design of student teacher pamphlet
- Liaise with universities for recruitment purposes
- Teach when required
Education
MSc - International Marketing with Consumer Psychology
Heriot-Watt University
01.2021
PGCE - French and German
University of Manchester
07.2014
BA (Hons) - French and Italian
University of Warwick
07.2013
Erasmus Year - undefined
Università di Torino
07.2011
Skills
- Online Visual Merchandising & Content Planning
- Category & Homepage Optimization to Maximize Sales
- SEO Copywriting for Product Pages, Blogs & Newsletters
- CMS & Product Management (uploads, imagery, metadata)
- Promotional Campaign Support (eg GWP pop-ups, banners)
- Google Analytics & Performance Reporting
- UX-Focused Navigation & Customer Journey Optimization
- Internal Comms: Newsletter Creation & Team Coordination
- Budget Management & Invoice Processing
- Event & Travel Coordination (domestic & international)
- Tools: Shopify, Sleeknote, Mouseflow, Canva, Mail Chimp
LANGUAGES
ENGLISH – Native
DANISH – Beginner
GERMAN – Advanced
FRENCH – Intermediate
ITALIAN – Intermediate
Timeline
Online Visual Merchandiser (Maternity Cover)
Liewood
10.2023 - 08.2025
Digital Merchandiser
TISO
12.2021 - 08.2023
Digital Marketing Intern
Strathberry
09.2021 - 12.2021
Assistant Culture Marketing
Red Bull
01.2019 - 01.2020
Assistant Sportstyle
Puma SE
09.2017 - 01.2019
Welfare Officer
GET Academy
02.2016 - 08.2017
PGCE - French and German
University of Manchester
BA (Hons) - French and Italian
University of Warwick
Erasmus Year - undefined
Università di Torino
MSc - International Marketing with Consumer Psychology
Heriot-Watt University
Hobbies
- Snowboarding
- Reading
- Jogging
- Cooking & Baking
- Paddle boarding / Surfing
OTHER WORK EXPERIENCE / PART TIME ROLES
- Bartender - Hop House | Copenhagen, Denmark (10/24 – 05/25)
- Bartender - Insight Cellars | Copenhagen, Denmark (07/24 – 09/24)
- English Teacher - Berlitz Deutschland GmbH | Nürnberg, Germany (10/15 – 02/16)
- Bartender / Waitress - Old Murphy's | Saarbrücken, Germany (09/14 – 07/15)
- British Council Language Assistant - Gymnasium Ottweiler | Ottweiler, Germany (09/14 – 07/15)