Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
Hobbies
OTHER WORK EXPERIENCE / PART TIME ROLES
Generic
ROSE WEIS

ROSE WEIS

Copenhagen

Summary

I’m a digital and e-commerce professional with a background that bridges education, online merchandising, and marketing—shaped by years of working across cultures in the UK, Denmark, Germany, and Austria. I began my career in secondary education, earning a PGCE and developing strong communication and organisational skills that now underpin my work in digital roles. Whether optimising a homepage, crafting SEO content, or supporting international teams, I bring a thoughtful, user-focused approach to everything I do. My experience spans both creative and operational tasks, from supporting global brands like Liewood, Red Bull, and Puma, to building customer trust in hands-on hospitality roles. I thrive in collaborative environments where adaptability, clear communication, and attention to detail are key.

Overview

10
10
years of professional experience

Work History

Online Visual Merchandiser (Maternity Cover)

Liewood
10.2023 - 08.2025
  • Execute product merchandising and content updates to drive sales and align with campaign launches
  • Maintain homepage, promotional assets, and seasonal content in line with trade plans
  • Analyze site performance and user behavior to optimize product placement and navigation
  • Ensure consistent brand presentation and a seamless customer journey across all digital touchpoints

Digital Merchandiser

TISO
12.2021 - 08.2023
  • Execute digital merchandising across key site areas to drive sales and improve user experience
  • Create SEO-friendly product and blog content to support visibility and engagement
  • Maintain accurate product data and optimize site navigation based on performance insights
  • Analyze promotional performance and provide data to support buying and trading decisions

Digital Marketing Intern

Strathberry
09.2021 - 12.2021
  • Analyze online customer trends / behaviors using Google Analytics, Mouseflow and Shopify to provide actionable insights
  • Monitor engagement with Strathberry social media channels
  • Analyze / report on the success of specific promotions
  • Research potential referral programs for implementation
  • Update product meta descriptions

Assistant Culture Marketing

Red Bull
01.2019 - 01.2020
  • Provide calendar management and administrative support to Social Innovation and I&D teams
  • Manage invoices, support annual budget planning, and coordinate international travel and VISAs
  • Compile monthly stakeholder newsletter
  • Assist with internal communications, event planning, and website copywriting
  • Handle data protection requests via Eventbrite and support presentation creation for key meetings

Assistant Sportstyle

Puma SE
09.2017 - 01.2019
  • Coordinate international travel and VISAs for a team of 90
  • Manage budgets and process invoices for footwear PLM and design teams
  • Support SELECT and Marketing teams in co-creative projects with external brands
  • Organize departmental events and managed team calendars
  • Compile and distribute weekly internal newsletter with sales and industry updates

Welfare Officer

GET Academy
02.2016 - 08.2017
  • Coordinate of daily logistics for staff members
  • Organize quarterly company events
  • Design of student teacher pamphlet
  • Liaise with universities for recruitment purposes
  • Teach when required

Education

MSc - International Marketing with Consumer Psychology

Heriot-Watt University
01.2021

PGCE - French and German

University of Manchester
07.2014

BA (Hons) - French and Italian

University of Warwick
07.2013

Erasmus Year - undefined

Università di Torino
07.2011

Skills

  • Online Visual Merchandising & Content Planning
  • Category & Homepage Optimization to Maximize Sales
  • SEO Copywriting for Product Pages, Blogs & Newsletters
  • CMS & Product Management (uploads, imagery, metadata)
  • Promotional Campaign Support (eg GWP pop-ups, banners)
  • Google Analytics & Performance Reporting
  • UX-Focused Navigation & Customer Journey Optimization
  • Internal Comms: Newsletter Creation & Team Coordination
  • Budget Management & Invoice Processing
  • Event & Travel Coordination (domestic & international)
  • Tools: Shopify, Sleeknote, Mouseflow, Canva, Mail Chimp

LANGUAGES

ENGLISH – Native
DANISH – Beginner
GERMAN – Advanced
FRENCH – Intermediate
ITALIAN – Intermediate

Timeline

Online Visual Merchandiser (Maternity Cover)

Liewood
10.2023 - 08.2025

Digital Merchandiser

TISO
12.2021 - 08.2023

Digital Marketing Intern

Strathberry
09.2021 - 12.2021

Assistant Culture Marketing

Red Bull
01.2019 - 01.2020

Assistant Sportstyle

Puma SE
09.2017 - 01.2019

Welfare Officer

GET Academy
02.2016 - 08.2017

PGCE - French and German

University of Manchester

BA (Hons) - French and Italian

University of Warwick

Erasmus Year - undefined

Università di Torino

MSc - International Marketing with Consumer Psychology

Heriot-Watt University

Hobbies

  • Snowboarding
  • Reading
  • Jogging
  • Cooking & Baking
  • Paddle boarding / Surfing

OTHER WORK EXPERIENCE / PART TIME ROLES

  • Bartender - Hop House | Copenhagen, Denmark (10/24 – 05/25)
  • Bartender - Insight Cellars | Copenhagen, Denmark (07/24 – 09/24)
  • English Teacher - Berlitz Deutschland GmbH | Nürnberg, Germany (10/15 – 02/16)
  • Bartender / Waitress - Old Murphy's | Saarbrücken, Germany (09/14 – 07/15)
  • British Council Language Assistant - Gymnasium Ottweiler | Ottweiler, Germany (09/14 – 07/15)
ROSE WEIS