Rostislav Sochorec
Praha
Summary
Qualified Marketing Executive with +15 years of experience in strategic marketing. Proven successful at consumers goods and services marketing. Managing marketing projects and realizing profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
1826
1826
years of professional experience
1
1
Certification
Work History
Head of Marketing – ACB – Ceresit - Adhesive Technologies
HENKEL ČR, spol. s r.o.
08.2016 - Current
- Responsibility for building a market share and the profit of product portfolio on Czech and Slovak market under Ceresit brand, Successful growth of CZ/SK Ceresit product portfolio: CAGR (2016 – 2023) ~ 10,5% in value
- Responsibility for the management and development of an international marketing team of 4 people – Czech, Slovakia, Austria, Hungary
- Responsibility for development of Prefabricated and Modular houses segment in EE region
- Managing an international team of 12 people (senior brand managers, sales managers and technicians)
Sales and Marketing Director
RP Climbing s.r.o. Ocun
01.2015 - 07.2016
- Czech leading climbing equipment producer, exporting goods into 50 countries worldwide
- Responsibility for building a market share and the profit of product portfolio on the markets. Sales growth (15 vs. 16) +19%, GP growth (15 vs. 16) +18%
- Managing team of 15 people (4 area sales managers, 4 employees in customer service, 3 employees in marketing department, 4 sales agents on German market)
- Responsibility for development and profitability of key account customers – Decathlon, DMM, Invacare
Business Development Director
Marcus & Art – PR and communication agency
01.2013 - 12.2014
- Responsible for strategic marketing, communication strategy and business development of allocated clients
- Development of communication strategy for C.S CARGO (Czech leading logistic and transport provider) and Euroclinicum Group (leading health care group on Czech market)
Marketing Director
Cestovní Kancelář FISCHER A.s. – KKCG Group A.s.
06.200 - 08.201
- Company Overview: Central Europe leading tour operator in beach and winter holidays
- Responsible for the brand relaunch and communication strategy
- Responsible for building CKF product portfolio on Czech and Slovak markets
- Responsible for development of the web on-line sales channel, e-commerce/digital strategy and CRM strategy at CKF
- Managing team of 8 people
Account Director
Ogilvy Group – BBK Advertising
05.2003 - 06.2004
Brand Group Manager for Jan Becher Brands
Jan Becher - Pernod Ricard a.s.
08.1998 - 03.2003
Brand Group Manager
Bass/Pražské Pivovary a.s. (Prague breweries)
05.1997 - 07.1998
Account Manager
GGK Praha (advertising), Young and Rubicam (advertising)
05.1993 - 01.1996
Education
Intensive English Course.
State Language School
Brno, Czech RepublicIng. Degree - Master Equivalent - Electrical Engineering
VUT Technical University
Brno, Czech RepublicSkills
Cross-functional team leadership
Go-to-market strategy development
Pricing strategies
Excellent written and verbal communicator
Adaptability
Product marketing
Languages
Czech
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Russian
Elementary (A2)
Certification
Strategic Marketing - Pernod Ricard (Paris)
Negotiating Skills (Scotwork Prague)
Market Research (ANR Prague)
Marketing Communication (SRM Prague)
Timeline
Head of Marketing – ACB – Ceresit - Adhesive Technologies
HENKEL ČR, spol. s r.o.
08.2016 - Current
Sales and Marketing Director
RP Climbing s.r.o. Ocun
01.2015 - 07.2016
Business Development Director
Marcus & Art – PR and communication agency
01.2013 - 12.2014
Account Director
Ogilvy Group – BBK Advertising
05.2003 - 06.2004
Brand Group Manager for Jan Becher Brands
Jan Becher - Pernod Ricard a.s.
08.1998 - 03.2003
Brand Group Manager
Bass/Pražské Pivovary a.s. (Prague breweries)
05.1997 - 07.1998
Account Manager
GGK Praha (advertising), Young and Rubicam (advertising)
05.1993 - 01.1996
Strategic Marketing - Pernod Ricard (Paris)
Negotiating Skills (Scotwork Prague)
Market Research (ANR Prague)
Marketing Communication (SRM Prague)
Intensive English Course.
State Language School
Ing. Degree - Master Equivalent - Electrical Engineering
VUT Technical University
Marketing Director
Cestovní Kancelář FISCHER A.s. – KKCG Group A.s.
06.200 - 08.201
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