RISHABH PANDEY
Berlin,India
Summary
Versatile content marketing specialist with over six years of experience optimizing digital campaigns and enhancing engagement. Skilled in analyzing performance metrics to drive data-informed, innovative storytelling strategies. Collaborative team player delivering measurable growth through impactful campaigns with expertise in tools like Google Analytics and HubSpot. Interested in creating user-centric marketing solutions.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work history
Co-Founder
Spaceflight Productions
New Delhi, India
2022.01 - 2023.10
- Developed performance-driven content marketing strategies for 15+ hospitality, lifestyle, and consumer brands, achieving a 25% increase in audience engagement.
- Secured and managed high-profile hospitality clients by delivering tailored digital solutions that contributed to profitability within 24 months.
- Built and advocated a cross-functional culture, introducing SEO and website development services that drove a 15% increase in overall revenue.
Sr. Manager – Marketing
Azure Hospitality Private Limited
, India
2020.02 - 2021.12
- Introduced content interventions, driving 30% increase in app conversions
- Achieved €8M annual operating revenue by driving digital marketing transformation amid hospitality industry's post-COVID challenges.
- Boosted delivery revenue by 230% through strategic personalized content interventions effectively exceeding losses due to dine-in service stoppage.
- Directed two external agencies and internal team to revamp post-COVID content strategies, driving a 20% month on month footfall increase
City Culture Manager
Impresario Entertainment and Hospitality Pvt Ltd
New Delhi, India
2018.02 - 2019.05
- Orchestrated 100+ events and activations and established the #SocialSpeakeasy initiative focused on mental health and LGBT+ rights, generating €1M additional revenue and increasing footfall and online engagement by 10%.
- Leveraged content-driven activations to drive a 10% yoy growth in memberships, enhancing customer loyalty and fostering long-term relationships with members.
- Spearheaded cross-departmental coordination launching three outlets and implementing strategic content and culture programs generating €1.65M.
Content Marketing Manager
Freelance Work
, India
2016.02 - 2018.01
- Delivered data driven content strategies, achieving 25% engagement growth within 8 months, boosting client retention and securing new contracts.
- Executed India’s first National Youth Poetry Slam, managing a €0.6M budget and achieving a footfall of 10k through targeted online marketing activities.
Assistant Manager
Jindal Steel and Power Ltd.
, India
2014.01 - 2016.01
- Analyzed operational workflows to implement cross-discipline training programs, reducing man-hours per ton by 10% and improving overall productivity.
- Oversaw operational processes that achieved a record-setting steel output of 4100 Tonnes in 24 hours
Education
MBA - International Marketing
IU Internationale Hochschule
Berlin 2023.10 - 2025.03
B.Tech - Metallurgical and Materials Engineering
National Institute of Technology
Durgapur, India 2009.06 - 2013.03
Skills
- Performance monitoring
- Campaign management
- Content strategy development
- Google Analytics
- Social Media Advertising
- Competitive analysis
- Copywriting
Languages
English
Native
German
Intermediate (B1)
Hindi
Native
Timeline
MBA - International Marketing
IU Internationale Hochschule
2023.10 - 2025.03
Co-Founder
Spaceflight Productions
2022.01 - 2023.10
Sr. Manager – Marketing
Azure Hospitality Private Limited
2020.02 - 2021.12
City Culture Manager
Impresario Entertainment and Hospitality Pvt Ltd
2018.02 - 2019.05
Content Marketing Manager
Freelance Work
2016.02 - 2018.01
Assistant Manager
Jindal Steel and Power Ltd.
2014.01 - 2016.01
B.Tech - Metallurgical and Materials Engineering
National Institute of Technology
2009.06 - 2013.03