Summary
Overview
Work History
Education
Skills
Timeline
Rui Zhang

Rui Zhang

Hamburg

Summary

Strong interest and passion in online media operation and marketing, with strong learning ability and technical knowledge to fulfill different tasks. Outgoing and talkative personality to better integrate into the team and build relationships with new clients. Familiar with both East Asian and European cultures to be more creative in analyzing cross-cultural positioning of products. Willingness to help others in the team and apply ability to support the achievement of team goals. Also able to work efficiently and independently to complete the job. Strong social and aesthetic skills. Ready to broaden horizons by acquiring additional knowledge and abilities from training and experience.

Skilled marketing professional with robust background in creating and executing strategic campaigns that drive growth. Known for strong team collaboration, adaptability to changing needs, and delivering measurable results. Adept in digital marketing, market analysis, and brand management, with focus on innovation and client satisfaction. Reliable and consistently effective in achieving organizational goals.

Overview

7
7
years of professional experience

Work History

Marketing Manager

Dehua GmbH
02.2024 - Current
  • Developed and executed data-driven marketing strategies across digital and traditional channels (SEO/SEM, social media, email, events), increasing brand awareness by 20% and lead generation by 50% within 9 months.
  • Led a team of 4 marketers, coordinating campaigns from ideation to performance analysis, improving campaign ROI by 15% through testing and optimization.
  • Managed a 10000 Euro annual marketing budget, allocating resources efficiently to maximize conversions while reducing CPA (Cost Per Acquisition) by 50%.
  • Spearheaded the launch of Bustour and Cruise products, collaborating with sales, design, and external agencies to drive 30% of quarterly revenue.
  • Built partnerships with influencers/media, negotiated contracts, and organized promotional events, boosting engagement metrics by 30 %.

Procurement Assistant

Wu Xi Biologics GmbH
10.2022 - Current
  • Work in P2P (Procure-to-pay )
  • Support of account managers with spreadsheets, reports and presentation
  • Support in daily business
  • Collected and processed high volume invoice payments with SAP.

Social Media Manager

Redbook China
01.2019 - Current
  • Platform Operations
  • Marketing Planning
  • Matchmaking with PR
  • Picture and video editing

Sales and Marketing Assistant

Buyers Collection Luxus Store
01.2018 - 11.2018


  • Created and scheduled daily content across Redbook (Like insta in China), Douyin (Chinese TikTok) and Weibo (Twitter), in line with strategic marketing plans and themes.
  • Product display training and Sales skills training
  • Created engaging and original content to support marketing campaigns
  • Developed and delivered sales presentations to Head.
  • Assisted call-in customers with questions and orders.

Education

Master of Arts - International Marketing

FOM-HOCHSCHULE FÜR ÖKONOMIE UND MANAGEMENT
2024

Bachelor of Science - International trade and economic

Shandong University of political science and law

Skills

  • Marketing and Communications
  • Content Creation
  • Social media marketing
  • Staff management
  • Customer relationship management (CRM)
  • Strategic planning
  • Advertising management
  • Social media platforms
  • English (C1 Fluently)
  • Chinese (Native speaker)
  • German(B2 speaking ; C1 Writing)
  • Word (Good Knowledge)
  • Excel (Good Knowledge)
  • PowerPoint (Good Knowledge)
  • German Driving license
  • Multitasking

Timeline

Marketing Manager - Dehua GmbH
02.2024 - Current
Procurement Assistant - Wu Xi Biologics GmbH
10.2022 - Current
Social Media Manager - Redbook China
01.2019 - Current
Sales and Marketing Assistant - Buyers Collection Luxus Store
01.2018 - 11.2018
Shandong University of political science and law - Bachelor of Science, International trade and economic
FOM-HOCHSCHULE FÜR ÖKONOMIE UND MANAGEMENT - Master of Arts, International Marketing
Rui Zhang