Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ruilin Deng

Ruilin Deng

Summary

Sales planning and commercial operations professional with experience across automotive and e-commerce. Expertise in forecasting, promotional planning, order-to-cash and process improvement across European markets.

Overview

3
3
Languages
2027
2027
years of professional experience

Work History

Promotions Planning Manager

Zooplus SE
10.2025 - Current
  • Managed promotional planning and budget allocation across multiple business units, aligning promotional spend with sales priorities and financial objectives.
  • Led monthly promotion planning and approval cycles, coordinating cross-functional stakeholders to ensure timely execution and budget control.
  • Monitored weekly promotional and sales performance, identifying trends, variances and risks to support commercial decision-making.
  • Partnered with FP&A and commercial teams on forecasting and planning, translating promotional performance into business and financial impact.
  • Collaborated with Tech/Product teams to automate planning and approval workflows and enhance reporting through Excel, SQL and BI tools.

Senior Sales Operations & Planning Specialist

Lotus Car Deutschland
08.2023 - 09.2025
  • Led DACH sales forecasting and planning, aligning retail targets, inventory, supply allocation and monthly delivery commitments.
  • Managed and improved end-to-end B2C customer journeys while supporting the B2B journey transformation, coordinating Sales, Finance and Logistics across order, invoicing and delivery processes.
  • Led cross-functional automation and process improvement across order-to-cash, improving operational efficiency, accuracy and commercial data quality.
  • Developed KPI dashboards and B2B/fleet business cases, supporting commercial performance, profitability analysis and go-to-market decisions.

Business Development & Reporting Manager

Aiways Automobile Europe
09.2021 - 07.2023
  • Supported the build-up of commercial operations in a European automotive start-up, developing processes and reporting structures from the ground up while adapting to rapidly evolving business requirements.
  • Supported new-market and commercial initiatives across Europe, partnering with market teams and key accounts on B2B/B2C sales strategies, pricing and channel development.
  • Built and managed EU-wide commercial performance frameworks, covering sales volume, market share, sell-out and replenishment across multiple European markets.
  • Partnered with IT and Finance to establish and improve order-to-cash workflows and standardized cross-market processes, reducing manual workload and improving operational transparency.

EARLIER EXPERIENCE

06/2021 - 09/2021

M&A Research Assistant - EBS Universität GmbH

04/2019 - 10/2020

Business Partner Controlling Intern - Allianz Technology SE

03/2015 - 05/2017

Business Development & Marketing - Yuanheng Medicine

09/2014 - 03/2015

Audit Assistant Intern - Deloitte Touche Tohmatsu

Education

Master of Science - Business Management

EBS Universität für Wirtschaft und Recht
Wiesbaden
03-2021

Bachelor’s Degree - Accounting

Guangdong University of Business Studies
Guangzhou
09-2014

Skills

  • Excel expertise
  • Microsoft Power BI
  • SQL
  • Salesforce
  • SAP
  • SPSS
  • Data Analyst

Languages

English
Deutsch
Chinese

Timeline

Promotions Planning Manager

Zooplus SE
10.2025 - Current

Senior Sales Operations & Planning Specialist

Lotus Car Deutschland
08.2023 - 09.2025

Business Development & Reporting Manager

Aiways Automobile Europe
09.2021 - 07.2023

EARLIER EXPERIENCE

Master of Science - Business Management

EBS Universität für Wirtschaft und Recht

Bachelor’s Degree - Accounting

Guangdong University of Business Studies
Ruilin Deng