Summary
Work History
Education
Skills
Software
Timeline
Overview
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Ruslan Trufanov

Account Director | Business Development Director | Sales Director
Kyiv

Summary

Resourceful problem solver and leader with 10+ years dedicated to sales, business development, KAM, strategy, and PM. Specialize in long-term enterprise, corporate, and project sales, the implementation of mono and multi projects with varying degrees of difficulty and terms of implementation in IT, FMCG, Agro, and Renewable industries.
Win-to-win partnership creator. I'm convinced that developing unique relations with every client is the key to growing revenue cross- and upsell opportunities year-to-year.

Work History

Sales Director | Business Development Director

Agri Chain LLC
Kyiv
10.2022 - Current
  • Prepared pitch decks and provided startup support for 2 fledgling products, assisting with initial market capture
  • Increased renewal customer paid volume by 90% by end of 2022
  • Developed key partnerships with industry-leading organizations to strengthen professional network and expand future business opportunities. Such companies as Planet Labs, NASA Harvest, One Soil
  • Created marketing direction to renovate and reinforce branding initiatives to maximize outreach in future and drive growth for short-term, and now-term sales (flash sales)
  • Increased profits by 40% compared to same period in 2022 through effective recoveries and sales
  • Developing referral program
  • Solved complex problems to increase sales effectiveness and streamline business direction - non-automate process, absence of product and sales documentation, absence of customer support, absence of KAM role
  • Executed strategic plans for growth and new acquisitions: 3 new partnerships; 2 new markets (Kazakhstan, Moldova), 4 new long-term clients ($100-150k revenue per year from 2024 by each one)
  • Developed account strategy for 3 clients from top-10 in Ukraine agro in higher sales conversion

Senior Business Development Manager

Agri Chain LLC
Kyiv
01.2022 - 10.2022
  • Negotiated and closed long-term agreements with new clients
  • Participating in commercial and account strategy creation for affiliates sales and growing sales in crisis-time (war time)
  • Developed process to analyze customer feedback to incorporate insights into product development strategies.
  • Product creating - CRM. KRA: creating: business concept, ToR; roadmap; UX/UI; RM; commercial and social marketing strategies
  • Developing commercial and marketing strategies for all companies’ products (6) to create value propositions for new client
  • Developing a marketing strategy | KRA: brand promoting; loyalty; new leads; media, social companies, press
  • Humanitarian project | Management implementation of IT solutions (value conception design, CRM, website, fundraising)
  • Implementation of PM, BA standards, and methodologies into strategic corporate sales

Business Development Manager

Sales`Up LLC
Kyiv
06.2020 - 01.2022
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom-line profit
  • Generate new leads through account research, networking, business summit, conferences, webinars
  • Manage 10 active customers and 40+ prospects and total ARR of $1M (FMCG, Agro, Manufacturing)
  • 15 deals closed in 1.5 years with overachievement success
  • Developed account strategy for top clients in FMCG, resulting in higher sales conversion.
  • Participate in strategy definition and designing growth roadmap for affiliate sale
  • Responsible in Enterprise and Corporate Sales, persuasive communication, and presentation in front of CEOs, CIOs, CTOs

Executive of Sales | Business Development Manager

Progress-XXI LLC
Kyiv
04.2015 - 12.2019
  • Creation of the sales team from scratch / Five professionals with an exceed quarterly plan
  • Key account management / Annual involvement of 10+ clients
    (annual sales turnover €300.000)
  • Creation and management of partner relations/Involvement of 5+ partners a year/Sales turnover in partners network €220k a year
  • Formation of the annual financial and production plans of the company / Annual implementation rate exceeds 130%
  • Sales team leadership / Creation and control of the department’s work strategy
  • Promotion of the services of the company and exclusive brand of the heat pumps Dimplex / Annual sales in 2016 - €20k; 2017 - €90k
  • Work with European Bank for Reconstruction and Development / 20+ projects have received a European grant (each one €3,000)
  • Coordination of the work with the Marketing Team. Corporate identity upgrade, participation in the most significant exhibitions
  • Agile methodologies implementation to optimize the work process and reach the set plans and goals
  • Communicated with customers and vendors positively with particular attention to problem resolution

Sales Manager

Progress-XXI LLC
Kyiv
03.2013 - 04.2015
  • Met with clients, delivering presentations, and educating on product and service features and offerings
  • Handled customer relations issues, enabling quick resolution, and client satisfaction
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
  • Established and cultivated solid business relationships with new or existing customers
  • Sale of products and services of the company. Custom proposal preparation. RFP responses. Sales methodologies implementation
  • Design and run the sales campaigns (industry/company events, promotions)
  • Conduction of the market research to determine consumer needs
  • Preparation of the company credentials presentation and other
    promo materials

Education

Bachelor of Science - Institute of Atomic And Thermal Energy

NTUU “IGOR SIKORSKY KYIV POLYTECHNIC INSTITUTE”
Kyiv
08.2008 - 02.2013

Skills

    Client and stakeholder relations

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Software

CRM (Creatio, HubSpot, MS Dynamics, SalesForce, Monday)

Jira, Confluence

MS Products, including Power Point

Toggl, Trello, ToDo list, MS Project, Basecamp

Timeline

Sales Director | Business Development Director

Agri Chain LLC
10.2022 - Current

Senior Business Development Manager

Agri Chain LLC
01.2022 - 10.2022

Business Development Manager

Sales`Up LLC
06.2020 - 01.2022

Executive of Sales | Business Development Manager

Progress-XXI LLC
04.2015 - 12.2019

Sales Manager

Progress-XXI LLC
03.2013 - 04.2015

Bachelor of Science - Institute of Atomic And Thermal Energy

NTUU “IGOR SIKORSKY KYIV POLYTECHNIC INSTITUTE”
08.2008 - 02.2013

Overview

11
11
years of professional experience
5
5
years of post-secondary education
2
2
Languages

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Ruslan TrufanovAccount Director | Business Development Director | Sales Director