Ryan McDonald
Executive Director
Wilmington,DE
Summary
A dynamic growth and partnerships executive with a proven track record of leading high-impact initiatives, driving strategic collaborations, and delivering significant revenue growth across financial services.
Overview
14
14
years of professional experience
Work History
Executive Director, Growth & Partnerships, Offers and Shopping
JPMorgan Chase
01.2024 - Current
- Lead the Card Partnerships team within Offers and Shopping, overseeing strategic initiatives for 85M cardholders and managing relationships with core brand and strategic partners engaged with Chase.
- Developed, negotiated and executed partner campaigns that generated $2B in consumer spend and $24M in rewards paid to cardholders, while enabling cross-line-of-business growth and stakeholder engagement.
- Collaborated with product teams to design and prioritize enhancements and capabilities based on market insights, optimizing program performance and merchant value.
- Directed cross-functional alignment between Sales, Data & Analytics, Product and merchant partners to deliver targeted solutions and maximize campaign impact for key partners
- Presented regularly to C-Suite leaders across Connected Commerce, Card, Strategic Partnerships and the Consumer Bank, ensuring clear communication of strategy and results.
- Ensured program integrity and regulatory compliance by maintaining rigorous risk and control standards.
- Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
Vice President, Program Manager, Offers and Shopping
JPMorgan Chase
01.2020 - 01.2024
- Led high-impact campaigns for merchants such as Phillips 66, Panera, Shell, Intuit TurboTax, Marriott and Southwest, driving over $1.1B consumer spend and delivering $12.6M in rewards
- Delivered more than 100 merchant proposals annually, partnering with key retail and restaurant merchants to support special programs and strengthen firm-wide relationships.
- Spearheaded the creation and expansion of the Merchant Incentive program, achieving consistent year-over-year growth and generating $27M annually across multiple business lines.
- Deepened partnerships and collaborated cross-functionally to deliver exclusive programs, resulting in an 83% increase in travel partner investments and 100% year-over-year participation.
- Led the development and execution of program case studies supporting the launch and marketing of Chase Media Solutions
- Identified opportunities to improve business process flows and productivity.
Sr. Associate, Business Development
JPMorgan Chase
01.2018 - 01.2020
- Collaborated with card product teams, finance, legal and other key stakeholders to develop and negotiate robust business cases, deal structures, and key deliverables.
- Lead outreach, analysis, and negotiations with partners for card-specific programs such as Freedom Quarterly Customer Engagement Program and Sapphire Reserve Exclusives.
- Managed the Chase Offers digital marketing referral program, negotiating and onboarding partners such as United, Southwest, Hyatt, and Amazon for the Chase Offers program.
Director of Strategy & Business Development – REP Worldwide (NFLPA Subsidiary)
National Football League Players Association (NFLPA)
01.2017 - 01.2018
- Spearheaded market research, industry analysis, strategic implementation and launch strategy for REP Worldwide, a newly established licensing, marketing, and brand management subsidiary of the NFLPA.
- Secured multi-year agreements with REP Worldwide clients and licensees, driving long-term growth and partnership stability.
- Recognized as a 2017 Licensing Industry Merchandisers’ Association (LIMA) Rising Star for outstanding contributions to the consumer products sector.
Business Development Manager
National Football League Players Association (NFLPA)
01.2017 - 01.2018
- Developed and implemented actionable strategic growth plan against an aggressive target revenue goal of $200MM by 2020.
- Managed internal growth strategy for global licensing brand expansion and promotions.
- Evaluated and negotiated long-term agreements with portfolio companies of the NFLPA’s athlete-driven venture accelerator, the OneTeam Collective.
Digital Licensing and Business Development Coordinator
National Football League Players Association (NFLPA)
01.2015 - 01.2017
- Generated $7MM in new business in 2016 by prospecting, evaluating, and negotiating deals within identified target areas of growth for strategic partnerships, co-brands and licensees.
- Managed partnership with EA SPORTS for Madden NFL, an anchor of the NFLPA’s licensing program, including all player integration, marketing and cross-promotions for the console title, Madden Mobile and Madden Ultimate Team digital content.
Hardlines Licensing Coordinator
National Football League Players Association (NFLPA)
01.2012 - 01.2015
- Expedited renewals and incremental rights agreements for over 20 partners, representing more than $3MM in new revenue and $10MM in minimum guarantees.
- Delivered key marketing, sponsorship and logistics deliverables for NFLPA licensees, properties and events including Super Bowl, Pro Bowl, Rookie Debut, Rookie Premiere and Panini Player of the Day.
Marketing and Sponsorship Sales Liaison
K Sports and Entertainment
01.2012 - 01.2012
- Developed marketing materials for B-2-C endeavors and client proposals.
- Coordinated sponsorship sales for high-profile philanthropic events.
Education
Masters of Business Administration -
University of Maryland
College Park, MD01-2017
Master of Science - Marketing and Sports Management
University of Massachusetts At Amherst
Amherst, MA01-2012
Skills
Contract Negotiation & Development
New Business Generation
Collaborative and Strategic Planning
Cross-functional Team Leadership
Product Strategy
Growth Marketing
2023 JPMorgan CEO Circle Award
Awarded for cross-partner contributions to Merchant Services
Timeline
Executive Director, Growth & Partnerships, Offers and Shopping
JPMorgan Chase
01.2024 - Current
Vice President, Program Manager, Offers and Shopping
JPMorgan Chase
01.2020 - 01.2024
Sr. Associate, Business Development
JPMorgan Chase
01.2018 - 01.2020
Director of Strategy & Business Development – REP Worldwide (NFLPA Subsidiary)
National Football League Players Association (NFLPA)
01.2017 - 01.2018
Business Development Manager
National Football League Players Association (NFLPA)
01.2017 - 01.2018
Digital Licensing and Business Development Coordinator
National Football League Players Association (NFLPA)
01.2015 - 01.2017
Hardlines Licensing Coordinator
National Football League Players Association (NFLPA)
01.2012 - 01.2015
Marketing and Sponsorship Sales Liaison
K Sports and Entertainment
01.2012 - 01.2012
Masters of Business Administration -
University of Maryland
Master of Science - Marketing and Sports Management
University of Massachusetts At Amherst