Maryam Araghi
Overview
10
10
years of professional experience
Work History
Senior Product Marketing Manager - Consumer Market
Chrono24
Berlin
05.2026 - Current
- Leading go-to-market planning for consumer-facing product launches and integrated marketing campaigns across global markets.
- Owning messaging, positioning, campaign briefs, landing page strategy, and cross-channel activation plans in collaboration with Product, Brand, CRM, Paid, SEO, UX, and MarTech teams.
- Driving initiatives across trust, buyer protection, private seller shipping, insurance, affiliate registration, and marketplace conversion topics.
- Building scalable PMM processes, intake frameworks, brief templates, and launch readiness structures to improve cross-functional execution.
- Translating product roadmaps into customer-facing narratives, value propositions, and measurable marketing opportunities.
Global Marketing Manager
Audible
Berlin
04.2025 - 04.2026
- Leading global operational launch & scaling of CRM/onsite programs across EU4, JP, IN, BR & LATAM, creating frameworks that increase efficiency and cross-market consistency.
- Translating strategy into structured roadmaps and orchestrating delivery across Product, Tech, Analytics & Content.
- Building performance dashboards and insights loops that guide decision-making, improve engagement and accelerate optimization.
- Driving experimentation processes that support rapid adoption of new features and scalable delivery.
- Prepare strategy updates & business cases for senior leadership, ensuring alignment on priorities and roadmap planning.
CRM Strategy Manager
Audible
Berlin
10.2024 - 04.2025
- Developed global CRM frameworks & operational guidelines improving execution speed, alignment & consistency.
- Built segmentation models, analytics structures & collaboration mechanisms improving lifecycle performance.Developed strategic frameworks and operational guidelines used for global campaign execution, ensuring consistency, alignment, and process efficiency across multiple markets.
- Designed governance mechanisms for cross-functional collaboration, enabling smoother decision-making between Product, Engineering, and Content teams.
- Built and refined tracking mechanisms and workflows that enhanced operational transparency and accelerated delivery cycles.
Marketing Manager
Eurowings Digital
Berlin/Cologne, Germany
06.2023 - 09.2024
- Owned multi-market campaign planning & delivery; built workflows reducing production time and improving quality.
- Created reporting structures and insights frameworks that supported growth decisions and category positioning.
- Coordinated product/content launches, managing timelines, dependencies & post-launch optimization.
Marketing Senior Specialist
Wayfair
Berlin, Germany
02.2021 - 06.2023
- Led operational rollout of onsite/app features, managing cross-functional execution across Product, Eng, Analytics & Category.
- Built experimentation & journey frameworks driving personalization and KPI improvement.
- Maintained strong stakeholder communication workflows ensuring alignment and transparency.
Account Manager
Wayfair
Berlin, Germany
12.2019 - 02.2021
- Managed strategic seller accounts, driving category performance through data-driven assortment, pricing & content.
- Improved seller operations through process enhancements that supported scalable inventory & GMV growth.
- Delivered insights & business recommendations to internal & external leadership teams.
E-Commerce Intern
Mattel
Frankfurt am Main , Germany
10.2016 - 04.2018
- Supported key account managers with sales analysis, forecasting, and product portfolio planning for major retail partners.
- Assisted in preparing category reviews, performance reports, and sell-in materials for buyers.
- Monitored inventory levels, promotional performance, and retail execution to support account growth.
- Coordinated with marketing and supply teams to ensure accurate product launches and timely replenishment.
Education
Master of Science - Economics
Universität Siegen
Siegen, Germany2016
Bachelor of Science - Economics
SBU University
Tehran, Iran2013
Core Skills
Go-to-Market Strategy, Product Marketing, Global Campaign Planning, End-to-End Execution, Cross-Functional Stakeholder Management, Campaign Activation, Operational Excellence, AI-Driven Marketing Optimisation, Market Research & Insights, Localization
Languages
Persian
First Language
English
Proficient
C2
German
Advanced
C1
Key Leadership Initiatives
Women@Audible Co-Lead
- Leading EU-wide program operations, governance & workstreams, enabling scalable, longterm
community impact. - Managing cross-team planning, stakeholder communication & executive reporting for highvisibility
initiatives.
Timeline
Senior Product Marketing Manager - Consumer Market
Chrono24
05.2026 - Current
Global Marketing Manager
Audible
04.2025 - 04.2026
CRM Strategy Manager
Audible
10.2024 - 04.2025
Marketing Manager
Eurowings Digital
06.2023 - 09.2024
Marketing Senior Specialist
Wayfair
02.2021 - 06.2023
Account Manager
Wayfair
12.2019 - 02.2021
E-Commerce Intern
Mattel
10.2016 - 04.2018
Master of Science - Economics
Universität Siegen
Bachelor of Science - Economics
SBU University