Brand & User Experience Consultant, 10/22 - 03/23, Partnered with Haleon to improve website functionality and streamline the sales strategy for Vitasprint. I conducted an in-depth analysis of the user journey and identified key areas for enhancing the online experience, ensuring a more seamless and engaging interface for customers. Through this collaboration, I developed targeted recommendations for optimizing the e-commerce platform to drive conversions and customer retention. Additionally, I worked with cross-functional teams to refine Vitasprint’s sales approach, aligning digital marketing efforts with sales goals to boost visibility and performance in the market. This initiative resulted in a more user-centric website and a strategic, data-driven sales plan that contributed to increased revenue and customer satisfaction. UX Strategy Manager, 10/23 - 01/24, Led the development of ESG-driven Mobility as a Service (MaaS) initiatives through a strategic collaboration with Wikimove, aimed at promoting sustainable urban mobility solutions. This project focused on embedding Environmental, Social, and Governance (ESG) principles into urban transport systems to enhance sustainability and community impact. I coordinated closely with stakeholders to strengthen urban partnerships, optimize service models, and address environmental challenges. Through this collaboration, we implemented innovative, eco-friendly mobility strategies that improved accessibility, reduced carbon emissions, and contributed to building resilient urban infrastructure. Design Project Manager, 10/23 - 03/24, Led the 'Design for Longevity in Education' research project at Macromedia University in partnership with Texas University. This project focused on developing sustainable design strategies aimed at enhancing the lifespan of educational resources and environments. I oversaw all aspects of project management, from initial research and conceptualization to collaboration with interdisciplinary teams. By integrating insights from both universities, we produced innovative approaches that support long-term resource use and adaptability in educational settings, contributing valuable findings to the field of sustainable design in education.