Sabine Herold

Business Development & Sales Projects – MedTech, Life Sciences, Biotech, Dental

Operational leadership and commercial project responsibility for companies in medical technology, diagnostics, biotechnology and dental (including LOCI GmbH, Evotech-Mirai, HAKOH GmbH, MP Biomedicals, start-ups and investor-led projects).

Key Achievements
• Designed and executed international go-to-market and sales strategies across EMEA
• Built scalable B2B sales and channel structures, aligning sales and marketing
• Led product launches and secured key accounts in diagnostics and dental markets
• Managed tenders, pricing strategies and financial steering to ensure profitable growth
• Advised start-ups and investors on market entry, positioning and commercialization

Mandate: Interim Manager – Life Sciences & Diagnostics
MP Biomedicals | 11/2021 – 02/2023

• Full responsibility for channel management and major key accounts across EMEA, including budget planning and sales target achievement
• Expanded existing business and acquired new B2B key customers in Spain and Turkey
• Grew strategic key accounts including Thermo Fisher Scientific and VWR (Avantor)
• Supported the launch and commercial development of the new IVD Diagnostics division
• Direct leadership of two employees and cross-functional coordination with operations, service and marketing

• Reorganized European sales structures and improved performance of the Medical EMEA unit
• Designed and executed a new go-to-market strategy for B2B and OEM channels
• Secured a €4M public tender in Scandinavia for diabetes diagnostics
• Managed international sales and marketing activities across Europe

• Restructured and scaled the European sales organization for diagnostics across multiple markets
• Full responsibility for budgeting, pricing strategy and margin control in European operations
• Led an international team of five employees, including reviews, coaching and development
• Managed OEM partnerships, distributor networks and key account business across Europe
• Collaborated with product development in China and regulatory affairs in the US to align the portfolio with European IVDR requirements
• Introduced agile elements such as sprints and cross-functional teams to accelerate product launches
• Generated more than €6M in additional revenue through targeted expansion and new product launches

• Led a 9-month consultancy project for Medtronic/NayaMed in the CRM cardiology segment, supporting market access, clinical positioning and commercial strategy for hospitals and specialist departments

• Ongoing strategic business development consultancy focusing on OEM/B2B partnerships, revenue growth and go-to-market strategies for innovative IVD diabetes diagnostics

• Advised a Frankfurt-based bank and investment company on IP strategy, product optimization, regulatory positioning and commercial roadmap for the development and market preparation of a neonatal oxygenator

• Led a team of eight engineers, driving product development, market adaptation and commercialization of OEM solutions for major customer Lohmann & Rauscher
• Shared responsibility for production, supply chain and financial steering including budgeting, pricing and gross margin management
• Applied strong technical expertise to align product development with regulatory and market requirements
• Developed and executed market strategies, securing profitable growth in EMEA
• Negotiated contracts and managed collaborations with OEM partners
• Increased revenue from €4M to €12M within three years through customized product development and targeted growth initiatives

▪Interim General Manager Germany & Austria

• Full P&L responsibility for the German subsidiary including budgeting, forecasting and financial performance, holding power of procuration
• Led 30 employees across Germany and Austria in sales, service, finance and administration
• Restructured and stabilized the subsidiary, implementing new organizational and reporting structures
• Expanded hospital business and developed strategic B2B partnerships with leading hospital chains
• Delivered double-digit million-euro revenue growth through tenders, key account expansion and strategic partnerships including GE Healthcare

Director Sales & Marketing Europe

• Developed and executed European sales and marketing strategies across subsidiaries and distributor networks
• Led product launches and major tenders in key European markets
• Aligned sales strategy with regulatory, medical and technical teams to ensure portfolio adaptation and compliance across Europe

Cardiac & Critical Care Projects | 2003 – 2006

• Built international sales structures across 16 countries for cardiac assist and circulatory support systems (Krauth Medical)
• Led the European market launch of the Levitronix pump, establishing sustainable commercial structures across key markets
• Established artificial heart programs at leading university hospitals including Bad Oeynhausen Heart Center and AKH Vienna
• Coordinated and supported clinical studies in cardiac surgery and intensive care, bridging clinical and commercial implementation

Dental & New Technologies

• Built a B2B dental laser business unit (Admedes Schüssler) and supported its European market introduction
• Supported European product launches and sales strategies for Merit Medical
• Developed new business opportunities in telemedicine, interventional procedures and medical start-ups

• Established and built the sales organization for cardiac assist systems in Germany, Austria and Switzerland
• Acquired and managed leading university hospitals as strategic key accounts in cardiac surgery
• Drove market penetration and clinical adoption of advanced circulatory support systems

• Sales responsibility in hospital and distribution channels, initially in Southern Germany and later across Europe
• Launched innovative products in radiology and interventional vascular therapy
• Built strong networks with key opinion leaders and hospital procurement teams
• Held revenue and team responsibility as Regional Sales Manager (Terumo / Porges)

• Responsible for the care and support of long-term care patients across three wards and 278 assisted living units
• Led a team of 19 staff members
• Oversaw staff leadership, care coordination and implementation of quality standards

Dental Medicine & Neurosurgery OR

• Assigned to the Department of Dental Medicine and the Neurosurgical Operating Room
• Provided surgical assistance and perioperative patient care