Profile Summary A dynamic sales and marketing professional with over 13+ years of experience across diverse industries. Proven track record as VP in multiple companies, excelling in sales strategy, team management, and leadership. Expertise in event management, branding, and driving revenue growth. Known for exceptional communication skills, versatile in adapting to various sales profiles, and skilled at leading high-performing teams. Adept at building long-term client relationships and delivering results in fast-paced environments. Strong exposure to crafting and executing strategic sales plans with a focus on exceeding targets. Driven and strategic professional with proven track record in leadership and innovative problem-solving. Demonstrates comprehensive understanding of organizational growth and operational efficiency, leveraging expertise in financial management and team development. Committed to achieving impactful results through forward-thinking strategies and effective collaboration.
Hi, I’m
Sadaf Khan
Mumbai
Summary
Overview
13
years of professional experience
1
Language
Work History
Tech LLP
Vice President
07.2024 - Current
Job overview
- Uni5 Tech LLP is a technology-driven company specializing in developing innovative software solutions tailored for corporate clients
- Our product portfolio focuses on streamlining human resource management, payroll, performance management, attendance tracking, and other business-critical processes
- By offering scalable, user-friendly solutions, we aim to enhance operational efficiency and support the digital transformation of organizations
- Sales Strategy Development: Crafting and executing strategic sales plans to drive revenue growth and market penetration
- Team Leadership: Managing and mentoring the sales team to achieve individual and company-wide targets
- User Base Expansion: Growing the customer base by identifying new markets and nurturing key client relationships
- Revenue Management: Overseeing revenue streams, pricing strategies, and contract negotiations to maximize profitability
- Market Insights & Analysis: Monitoring market trends, competitor activities, and customer feedback to inform decision-making and strategy adjustments
- Collaboration with Product Teams: Aligning sales efforts with product development to meet customer needs.
GoKhana, Tobox Ventures Pvt Ltd
Vice President
01.2024 - 07.2024
Job overview
- GoKhana is a food-tech company revolutionizing corporate and institutional dining by providing a seamless digital platform for ordering and managing food services
- It caters to the corporate sector with a mobile-first approach, offering a streamlined experience for both employees and food vendors by enhancing food ordering, delivery, and payment solutions within corporate cafeterias and premises
- Drive Sales: Lead sales efforts to achieve revenue targets across India
- Corporate Engagement: Build and maintain relationships with corporate clients
- Brand Representation: Represent GoKhana at industry forums and events
- Client Relations: Manage key client relationships to ensure satisfaction and retention
- Pan-India Team Management: Oversee and guide the sales team across different regions
- Travel for Team Oversight: Travel to various cities to manage the sales team and ensure targets are met
- Strategic Leadership: Shape and implement sales strategies to drive business growth.
Beam Capital Pvt Ltd
Founding Team Member
05.2023 - 12.2023
Job overview
- Beam Capital is a fintech firm that specializes in helping corporates with their loan requirements and financing needs
- They offer tailored financial solutions to businesses, supporting them in securing loans and managing their capital needs efficiently
- During my time as a consultant at Beam Capital, I focused on connecting with companies to understand their specific financial requirements, driving sales, and ensuring they received the necessary support to meet their funding and capital management goals
- My role involved bridging the gap between corporate needs and the solutions Beam Capital provided.
Pvt Ltd
Vice President
07.2021 - 05.2023
Job overview
- Sales, Marketing & Events ) at Ayro Retail Solutions, Retailio serves as the marketplace connecting pharmaceutical distributors and retailers for the procurement of goods
- Retailio is the Retail division of API Holdings India’s largest Healthcare Platform), which is also the Parent company of PharmEasy
- Strategic Sales Leadership: Successfully implemented a targeted sales strategy, resulting in a 30% increase in revenue within the first fiscal year
- Introduced innovative sales channels that led to a 25% expansion in the client base, tapping into previously unexplored markets.
- Impactful Marketing Campaigns: Orchestrated and executed high-impact marketing campaigns, resulting in a 40% increase in brand visibility and a 20% rise in customer acquisition
- Spearheaded a comprehensive market research initiative that informed strategic marketing decisions, contributing to a 15% growth in market share
- Event Excellence: Conceptualized and executed a series of successful events, including product launches and industry conferences, resulting in a significant boost in brand awareness and industry presence
- Managed the creative development and execution of event themes, collateral, and promotional materials, ensuring a consistent and compelling brand image
- Client Relationship Enhancement: Cultivated key client relationships, resulting in a 20% increase in client satisfaction scores
- Implemented targeted client engagement strategies, leading to a 25% growth in upsell and cross-sell opportunities
- Performance Optimization: Established robust performance metrics and tracking mechanisms, leading to a 15% improvement in the overall efficiency of sales and marketing initiatives
- Utilized data-driven insights to refine strategies, resulting in a 20% increase in the conversion rate of leads to clients
- Team Development and Innovation: Recruited and developed a high-performing sales and marketing team, fostering a collaborative and innovative work culture
- Introduced training programs that contributed to a 30% increase in team productivity and effectiveness.
Morpheus Enterprises
Director
06.2018 - 07.2021
Job overview
- Sales, Marketing & Client Servicing at, (
- India)
- Strategic Process Enhancement - Devised, executed, and meticulously monitored processes designed to propel long-term business success, achieving an impressive 10% increase in profitability
- Operational Oversight: Impeccably managed day-to-day operations on the sales floor, cultivating profound professional relationships with both wholesale contacts and discerning customers
- Client Relationship Mastery: Mastered the art of cultivating and nurturing profitable client relationships, leveraging superior communication skills and exemplary interpersonal finesse
- Continuous Improvement Advocate: Continuously identified opportunities for process optimization and elevated Operational
- Contract Management: Established and maintained robust working relationships with the operational contract of Morpheus
- Enterprises clients, ensuring seamless execution and customer satisfaction
- CollaborativeSalesSupport: CollaboratedseamlesslywiththeSalesTeam,providingunwaveringsupport throughout the sales process, and ensuring comprehensive client awareness of all pertinent issues
- Contract Expansion Initiatives: Spearheaded the initiation and implementation of new contracts with clients, broadening the company's scope and enhancing its revenue potential
- Team Leadership and Communication: Actively contributed to team meetings, providing valuable input, and ensuring a well-informed and motivated workforce
- Positive Working Relationships: Pioneered the establishment and perpetuation of effective, positive working relationships with both
UBS Transformance
Head of Relation Management
03.2017 - 05.2018
Job overview
- Associates and clients, fostering an environment of excellence
- Strategic Partnership & Sponsorship: Acquiring key partnerships and securing sponsorships, elevating event visibility and profitability
- Delegate Acquisition: Expertly attracting delegates, curating a dynamic event audience of industry leaders
- Client Service Excellence: Delivering top-tier client service, cultivating enduring client relationships built on trust
- Market Trends Research: Staying ahead of market trends through research, ensuring event relevance and timeliness
- Speaker Procurement: Collaborating to secure distinguished speakers, enhancing event prestige
- Seamless Event Execution: Overseeing event operations, meticulously planning and coordinating to ensure flawless execution
- Vendor Coordination: Efficiently managing vendor relationships for comprehensive event success.
Manager
01.2016 - 02.2017
Job overview
- (Branding, Marketing, Events, Commercial at ISS
- Event Organization & Conceptualization: Create comprehensive event flow plans to ensure smooth execution
- Skillfully plan and execute both indoor and outdoor events nationwide for ISS.Oversee event operations and execution to guarantee successful outcomes
- Competition Research: Conduct competitor research and provide updates to senior management (CEO, CFO, COO, CCO)
- Industry Associations: Establish and maintain relationships with trade bodies and update company profiles accordingly
- Online Presence Management: Maintain ISS India's website, Facebook, LinkedIn, and newsletters, in collaboration with vendors
- Keep the sales team informed of commercial updates
- Market Research: Conduct case studies and research on prospective clients such as Nestle, PepsiCo, and G2000 companies
- Opportunity Analysis: Prepare research documents for analyzing business opportunities and market trends
- Sales Support Materials: Develop standard presentation decks and proposals to support the sales team
- Media Database Creation: Build and maintain a comprehensive media database for ISS.
Coherent Technology Solutions
Team Leader
08.2011 - 01.2016
Job overview
- Call Monitoring: Continuously monitor calls to ensure a positive customer experience and provide direct feedback on observed performance
- Performance Management: Manage both team and individual performance targets, ensuring alignment with organizational goals
- Representation: Act as theteam's representativeinmeetings andconferencecalls withclusters, fostering effective communication and collaboration
- Team Engagement: Promote team bonding and interaction to prevent attrition resulting from team dissatisfaction
- Interdepartmental Coordination: Facilitate communication and coordination between different departments to resolve issues among team members and ensure a harmonious working environment
- Professional Achievement
- Established the foundation for a newly launched fintech division, from initial branding to program execution, team building, and cultivating a 100 crore INR business portfolio in span of 10 months
- (Approx
- 15 million dollar )
- Seamlessly curated and executed over 300+ events with remarkable turnaround and achieved 100% client satisfaction
- Proficiently identified opportunities to cultivate strategic partnerships with corporate entities, leading to significant benefits for the company
- Successfully launched various solutions and products, resulting in a significant sales increase of over 20% for the existing portfolio
- Strategically branded and marketed solutions, drawing maximum attention from the relevant audience, leading to a 50% higher conversion rate compared to conventional approaches
- Consistently ensured client satisfaction, fostering repeat business, and building trust which has become a cornerstone of my successful and sustainable business strategy
- Received Future Woman Leader Award in 2018
- Awarded Top Performing Employee for consecutive 8 months in a row.
Education
Rustomjee Business School, University of Mumbai Marketing
MMS
16
University Overview
BMM Reena Mehta college of Management Studies, University of
Mumbai
from Advertising, Marketing
14
University Overview
Skills
- Skill Set
- Communication
- Strategy
- Client Acquisition Client Servicing Strategic Planning Business
- Development
- External & Internal
- Project Management Demand Generation Problem Solving Client Retention
- Team Leadership Event Management Content Development Marketing Lead Generation
- People Management Negotiation Revenue Management Content development Vendor Management
- Availability to Join :
- Immediate
Deal closing
Trade show representation
Sales reporting
Revenue generation
Sales pipeline management
Pricing strategy
Sales cycle acceleration
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementWork-life balanceCompany CultureTimeline
Vice President
Tech LLP
07.2024 - Current
Vice President
GoKhana, Tobox Ventures Pvt Ltd
01.2024 - 07.2024
Founding Team Member
Beam Capital Pvt Ltd
05.2023 - 12.2023
Vice President
Pvt Ltd
07.2021 - 05.2023
Director
Morpheus Enterprises
06.2018 - 07.2021
Head of Relation Management
UBS Transformance
03.2017 - 05.2018
Manager
01.2016 - 02.2017
Team Leader
Coherent Technology Solutions
08.2011 - 01.2016
Rustomjee Business School, University of Mumbai Marketing
MMS
BMM Reena Mehta college of Management Studies, University of
Mumbai
from Advertising, Marketing
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