Sahana Bhadra

Detail-oriented, dynamic and data driven accomplished professional with extensive experience of overseeing EMEA Marketing operations. Successfully worked in a challenging environment in a matrix organization with a goal of business development. Committed to continuous improvement, and reflecting leadership quality in client management and target achievement.

Key Responsibilities:

• Marketing data analysis and preparing reports and dashboards (Tableau and Salesforce) for the leadership team for decision making.
• Prepare proposals for new projects / campaigns post historical data analysis and market research
• Collaborate with Product, Sales and Partners teams on quarterly joint business plans, prepare proposals and get it approved by the Management team for execution.
• Handle EMEA Marketing budget across the region. Ensured timely allocation and compliant spending, ROI tracking and follow-up on Vendor payment and Accruals.
• Collaborate with Sales & Revenue team to set yearly regional Marketing KPI targets, aligned to sales goals and budget limits.
• Regular KPI tracking and communication with actionable recommendations
• Revenue metrics tracking through Salesforce and Tableau, connecting campaign performance with lead value
• Managed lead funnel by collaborating with Sales on lead scoring, lead flow, lead mapping, and lead age analysis, resulting in improved lead closure rates by 15% and timely updates in Salesforce
• Supported BDR and SDR teams with enablement and performance data analysis, leading to improved team performance and sales outcomes by 12%
• Support the leadership team with performance data analysis, forecasting and go-to-market strategy

Projects & Achievements

• Development of a new QBR framework featuring specific KPIs like Lead Funnel performance, Marketing
• Qualified Lead impact in total deal value, Regional Best Practices, Best Campaign performance etc.
• Introduced a new year-on-year Account Based Marketing reporting structure, creating visibility on performance continuity, multiple touch point visibility & marketing impact
• Successfully planned and led the Management Reporting processes transformation, reducing reporting cycle by 3 weeks, enabling field teams to independently access necessary data
• Led the Allocadia (Marketing planning tool) integration project for EMEA Marketing team
• Planned and led the Allocadia enablement project for the EMEA Marketing team (around 80 participants)
• Represented EMEA in a global reporting optimization project with a goal to enhance dashboard utilization and decrease manual reportings

• Oversaw EMEA marketing budget allocation, collaborating with managers and directors to ensure efficient fund distribution, resulting in optimized resource utilization
• Managed the marketing tool Allocadia for administration and reporting, enhancing data accuracy and reporting efficiency
• Conducted training sessions on budgeting and reporting tools, increasing team proficiency and reducing errors in financial reporting
• Mentored a team, promoting continuous improvement and growth, which led to enhanced team performance and skill development
• Introduced new hire training processes for EMEA marketing by prioritizing budget management and compliance topics; this resulted in a 30% increase in trainee confidence levels and improved financial protocol adherence

• Worked in various functions such as Customer Service, Training, and Partner Management, enhancing operational efficiency and team performance
• Customer Service:
• Handle 40-seater in-house Call Centre operations. Handled Senior Management escalations along with Nodal & Appellate complaints.
• Introduced predictive churn process and developed retention forecast process to decrease customer attrition
• Handled 3 regions of Bengal circle (North Bengal, South Bengal & Greater Kolkata) Customer Service operations
• Partner Management:
• Managed three Service Partners (2 outbound & 1 inbound), overseeing sales, retention, and Call Centre operations to ensure high performance and customer satisfaction.
• Training:
• Conducted Sales, Relationship Manager and Call Centre training programs, enhancing team skills improving service quality